Marketing Associate

Mental Health Association • Chicopee, MA • 4h ago

Marketing Associate On-site Development & Community Relations Full time
Chicopee, Massachusetts, United States We\'re seeking a Marketing
Associate to join our Development and Community Relations team. As the
Marketing Associate, you will be instrumental in developing and
implementing comprehensive marketing strategies to enhance awareness,
engage our target audience, and drive our fundraising efforts. This role
requires a creative thinker with strong communication skills and a deep
understanding of digital marketing, all aimed at making a positive
community impact. Schedule: Monday - Friday 9AM - 5PM (40hrs) / 100%
on-site, in-person Payrate: \$27.00 per hour Essential Functions 1.
Create and manage engaging content across various platforms (social
media, websites, email campaigns, and print materials). 2. Design
visually compelling marketing and communications materials, including
annual appeals, event collateral, flyers, brochures, digital graphics,
and presentations. 3. Develop engaging short-form video content (Reels,
TikToks, YouTube Shorts) from concept through editing and posting 4.
Build audience segmentation strategies for targeted outreach and
engagement 5. Manage paid social and digital boosting campaigns to
increase reach and conversions 6. Create and optimize re-targeting
audience campaigns/Use tracking tools (pixels, conversion tracking) to
measure impact and ROI 7. Monitor and adjust campaign performance
(budget, targeting, creative) in real time 8. Conduct research to
identify target audiences, trends, and opportunities for growth; analyze
data to inform strategies. 9. Track and report on the effectiveness of
marketing initiatives, providing data-driven recommendations for
improvements. 10. Oversee the organization\'s website, ensuring content
is current, visually appealing, and optimized for search engines. 11.
Support the planning and execution of fundraising campaigns and events
to foster donor engagement and support. 12. Build relationships with
media outlets and community partners to maximize exposure. 13. Represent
the Development & Community Relations department at external community
events and internal events. 14. Other duties as assigned by department
leadership Requirements Bachelor\'s degree in marketing, communications,
or a related field. Proven experience in marketing, preferably within
the non-profit sector. Exceptional written and verbal communication
skills with a knack for creating compelling content. Proficiency in
digital marketing tools and platforms, including social media management
and email marketing. Strong organizational and project management skills
with the ability to prioritize effectively. Analytical mindset capable
of interpreting data to inform decision-making. Creative thinker with an
eye for design and branding. Ability to work both independently and
collaboratively in a dynamic, team-oriented environment. Ability to
manage multiple projects and meet deadlines in a fast-paced environment
Familiarity with fundraising principles and experience coordinating
campaigns is a plus. Strong graphic design skills with experience
creating print and digital marketing materials (Adobe Creative Suite and
Canva required) This role is 100% on-site, in-person. Must be able to
commute to the office 5 days a week. Physical Demands and Work
Environment This position requires speaking and hearing, as well as
occasional kneeling, sitting, pushing, pulling, reaching, and climbing.
You will use your hands for grasping, holding, typing, and writing.
Lifting up to twenty-five pounds and climbing stairs may also be
necessary. Benefits Health Care Plan (Medical, Dental & Vision)
Retirement Plan (403B, IRA) Paid Time Off (Vacation, Sick & Public
Holidays) Family Leave (Maternity, Paternity) Long Term Disability

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