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Role Overview
The Sr. Manager, Sports Marketing, will lead projects to support the planning and execution of marketing various high-profile NBC Sports properties including the Olympics, Paralympics and Sunday Night Football, while playing a key role on the MLB on NBC and Peacock marketing team. This position will be responsible for contributing to the goal of driving awareness, subscriber acquisition and retention, and viewership of sports properties across streaming, linear and digital platforms. This role will report to the Director, Sports Marketing.
Responsibilities
PROPERTY LEADERSHIP AND REPRESENTATION:
Responsible for day-to-day management of process and development of season-long roadmap for assigned properties
Proactively collaborate cross-functionally with various NBCUniversal and NBC Sports business units, including production, programming, partnerships, social, sales, digital & marketing internal teams and other key stakeholders to ensure alignment on Sports Marketing plans and initiatives
Present property and campaign updates to internal and external teams, and communicate with senior leaders about marketing programs and strategies
Represent owned properties on a regular basis with appropriate level staff members at external partners
Represent owned sports properties with cross-NBCU partners for multi-title/property marketing efforts
Own and manage consumer activation budget for select properties
CROSS-FUNCTIONAL CAMPAIGN MANAGEMENT:
Develop workflow leading into campaign launches, run meetings and oversee tracking of progress on all asset deliverables and recapping of campaigns
With increasing independence, create multiple plans and then lead the execution of marketing campaigns for NBC Sports properties across streaming and linear
Using the strategy for the property and overall Marketing teams goals as a guide, proactively analyze plans and bring new ideas for Sports Marketing internal teams and larger cross company efforts
Oversee creation of reports and presentations around marketing efforts for property initiatives by using information from all relevant engagement sources
ACTIVATION LEADERSHIP:
Supervise RFP development and work with Sourcing team to select agency partners
Oversee all aspects of execution
TEAM LEADERSHIP:
Manage direct report and invest in developing team members to support NBC Sports while delegating and supervising tasks
Basic Requirements
Bachelor's Degree in Marketing, Communications, Digital Media, Business, or a related field
Minimum of six (6+) years of professional experience in campaign development and execution, ideally within a media company, professional sports league, or at an advertising, marketing, branded content, or media agency
Experience managing at least one direct report
Experience with the Olympics, MLB and/or the streaming space is a plus
Willingness to travel and work overtime, and on weekends with short notice
Desired Characteristics
Has high standards for work, excellent organizational and multi-tasking skills, attention to detail
Ability to effectively take direction and apply learnings to everyday responsibilities, a positive can-do attitude
Ability to oversee multiple projects and delegate effectively
Highly resourceful problem solver, with strong oral and written communication skills
Works well in a team, fast-paced, and deadline-driven environment. Excellent interpersonal skills and grace under pressure
Creative, well organized, possesses a strong work ethic with a desire to excel and willingness to learn
Proven ability to partner effectively with internal partners and external agencies
Additional Requirements:
Hybrid: This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.
This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.
Salary range: $100,000- $125,000 (bonus eligible)
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.
