Senior Quantitative Marketing Analyst (Customer Insights & Analytics)

M&T Bank • Bridgeport, CT • 5h ago

OVERVIEW:

Senior Quantitative Marketing Analyst role is part of M&T's Customer Insights & Analytics Organization.

Apply advanced statistical techniques to evaluate marketing channel performance, customer behavior, and digital campaign effectiveness, and develop materials that clearly communicate impact to business and marketing stakeholders.

LOCATION:

This role follows a hybrid work model, requiring onsite presence four days per week at one of M&T Bank's regional offices. Candidates must reside within a reasonable commuting distance to one of the following locations:

345 Main Street, Buffalo, NY

115 Federal Street, Boston, MA

1 Light Street, Baltimore, MD

1350 I Street NW, Washington, DC

1100 North Market Street, Wilmington, DE

277 Park Avenue, New York, NY

850 Main Street, Bridgeport, CT

77 Pine Street, Burlington, VT

SCOPE:

Responsible for delivering advanced marketing analytics to drive customer acquisition, engagement, and revenue growth across digital and sales/branch channels within Consumer Banking. This role leverages complex data sources to evaluate campaign performance, optimize targeting strategies, and quantify marketing ROI, while partnering closely with Digital Marketing, Retail/Branch Banking, and Product teams. The position translates data into actionable insights and executive-level storytelling, supports data-driven decision-making, and ensures all analytics adhere to regulatory, risk, and governance standards within the financial services environment.

POSITION RESPONSIBILITIES:

Leverage large, complex datasets across digital, CRM, and sales channels to generate actionable insights that inform marketing strategy, customer acquisition, and cross-sell/upsell performance within consumer banking

Perform quantitative and statistical analyses (e.g., A/B testing, attribution analysis, segmentation, propensity modeling) to measure marketing ROI and improve targeting strategies

Analyze and optimize performance of digital marketing campaigns (e.g., paid media, email, web, mobile) and branch/sales associate-led marketing efforts; identify trends, anomalies, and drivers of performance across customer segments and channels

Support and mentor junior analysts by providing guidance on analytical approaches, coding best practices, and effective communication of insights

Develop and enhance dashboards and reporting solutions in partnership with Marketing teams, delivering intuitive views of marketing performance, KPIs, and customer insights for stakeholders

Understand and adhere to the Company's risk and regulatory standards, policies and controls in accordance with the Company's Risk Appetite. Identify risk-related issues needing escalation to management

Design, implement, maintain and enhance internal controls to mitigate risk on an ongoing basis. Identify risk-related issues needing escalation to management.

Promote an environment that supports belonging and reflects the M&T Bank brand.

Maintain M&T internal control standards, including timely implementation of internal and external audit points together with any issues raised by external regulators as applicable.

MANAGERIAL/SUPERVISORY RESPONSIBILITY:

No supervisory responsibility.

MINIMUM QUALIFICATIONS REQUIRED:

Bachelor's degree and a minimum of 5 years of related experience, or in lieu of a degree, a combined minimum of 9 years higher education and/ or work experience, including a minimum of 5 years related experience

Experience with data analysis and statistical tools

Experience working in large databases

Familiarity with common programming languages

Experience analyzing large data sets and explaining results of analysis through concise written and verbal communication as well as charts/graphs

IDEAL QUALIFICATIONS PREFERRED:

6 or more years related work experience in data analysis

Experience working with statistical analysis

Expert skills in programming languages such as SQL, SAS, Python, or R

Experience with one or more cloud databases

Experience working within an agile environment

Experience in quantitative finance or a related field, analyzing large and complex data sets, data reliability analysis, quality controls and data processing

M&T Bank is committed to fair, competitive, and market-informed pay for our employees. The pay range for this position is $113,300.00 - $188,800.00 Annual (USD). The successful candidate's particular combination of knowledge, skills, and experience will inform their specific compensation.

Location

Baltimore, Maryland, United States of America

M&T Bank Corporation is an Equal Opportunity/Affirmative Action Employer, including disabilities and veterans.

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