Senior Digital Marketing Specialist
Date: May 15, 2026
Location: Morrisville, NC, US
Company: Teleflex
Expected Travel : Up to 10%
Requisition ID :13841
About Teleflex Incorporated
As a global provider of medical technologies, Teleflex is driven by our purpose to improve the health and quality of people's lives. Through our vision to become the most trusted partner in healthcare, we offer a diverse portfolio with solutions in the therapy areas of anesthesia, emergency medicine, interventional cardiology and radiology, surgical, vascular access, and urology. We believe that the potential of great people, purpose-driven innovation, and world-class products can shape the future direction of healthcare.
Teleflex is the home of Arrow, Barrigel, Deknatel, LMA, Pilling, QuikClot, Rüsch, UroLift and Weck - trusted brands united by a common sense of purpose.
At Teleflex, we are empowering the future of healthcare. For more information, please visit teleflex.com.
Anesthesia - At Teleflex, we promote the use of advanced anesthesia techniques to help improve outcomes and reduce healthcare costs. We equip clinicians with some of the most advanced medical devices on the market today, from our world-class brands including:
LMA and Rüsch airway management devices designed to help reduce the risk of airway-related complications.
Arrow pain management products designed to improve patients' post-operative pain experience.
Join a dynamic, growing team that offers healthcare providers advanced medical technology solutions that make a difference in patients' lives.
Position Summary
The Senior Digital Marketing Specialist (SDMS) is responsible for driving awareness, engagement, and lead acquisition by executing integrated campaigns across digital platforms. The SDMS will lead the digital content development and adaptation, channel selection, performance monitoring, reporting, and platform optimization. This involves a high level of cross-functional collaboration with Marketing Communications (Marcom) and Product Marketing, as well as other functional areas across the organization. As a collaborative, innovative professional, this individual will actively contribute to a results-driven culture that values teamwork, creativity, and accountability.
Principal Responsibilities
Lead the planning and execution of integrated digital marketing campaigns, including marketing automation, paid advertising, SEO/SEM, and social media
Collaborate with Marketing and Marcom on audience targeting and segmentation, KPI definition, content, timing, and budgeting
Hands-on execution of marketing automation campaigns in the Adobe Marketo platform
Hands-on campaign and lead management within the Salesforce CRM platform
Manage, either directly or through an external partner, other digital advertising such as PPC, search, and programmatic
Work directly with association media partners to negotiate, buy, and track digital advertising
Website support, including leading SEO tactics, metrics reporting, and content management liaison
Produce reports/dashboards to track, assess, and share performance metrics across all digital channels and customer touchpoints. Analyze and provide recommendations to optimize performance
Ensure compliance with legal and regulatory guidelines, global/regional email marketing regulations, and internal standard operating procedures (SOPs)
Serve as the digital marketing subject matter expert (SME) for the Acute Care business unit, keeping abreast of current technologies and best practices to drive continuous improvement
PRIMARY RELATIONSHIPS / INTERFACES
Marketing / Product Managers
Marketing Directors
Marketing Communications
Clinical and Medical Affairs
Legal
Regulatory
Corporate Brand Management and Communications
External Partners (e.g., creative agencies, graphic designers, video production houses, platform vendors)
Education / Experience Requirements
Bachelor's degree, preferably in Communications, Marketing, Business, or an associated field
5+ years of digital marketing experience (medical device, healthcare, or other regulated industry a plus)
2+ years of experience in marketing automation with an enterprise-level solution such as Adobe Marketo or Salesforce Marketing Cloud
2+ years of experience in social media management
Demonstrated success working in a remote or hybrid environment
Specialized Skills / Other Requirements
Proven track record of leading and managing digital marketing initiatives, including campaigns supporting new product launches and ongoing marketing efforts
Ability to analyze marketing plans to develop appropriate digital marketing strategies and tactics
Strong analytical skills: adept at analyzing and interpreting digital campaign results to generate insights and recommendations
Knowledge and experience with CRM and content management systems, PPC advertising tools, and analytics platforms (e.g., Google Analytics, Google Ads Campaign Manager)
Excellent writing skills and strong verbal communication
Ability to build strong relationships in a matrixed environment; lead and influence laterally
Strong project management skills with a high tolerance for change; self-motivated, conscientious, and detail-oriented in completing deliverables
Proficient in MS Office Suite, with working knowledge of HTML and Adobe Creative Suite being an advantage
TRAVEL REQUIRED: 10%
LI-LM1
At Teleflex, we follow a comprehensive hiring process. We do not accept unsolicited resumes from agency recruiters or 3rd party firms. We do not make unsolicited job offers. We do not ask for money or require equipment purchase up-front.
Teleflex Incorporated is an equal opportunity employer. Applicants will be considered without regard to age, race, religion, color, national origin, ancestry, sexual orientation, disability, nationality, sex, or veteran status. If you require accommodation to apply for a position, please contact us at: 877-880-8588 or Talent@Teleflex.com.
Teleflex, the Teleflex logo, Arrow, Barrigel, Deknatel, LMA, Pilling, QuikClot, Rüsch, UroLift and Weck are trademarks or registered trademarks of Teleflex Incorporated or its affiliates, in the U.S. and/or other countries.
© 2026 Teleflex Incorporated. All rights reserved.
