Marketing Director, Sports + Entertainment

ARAMARK • Philadelphia, PA • 1h ago

Job Description

The Marketing Director, Sports + Entertainment, acts as the marketing counterpart to the other function leaders in the region (RVP, VPO, RFD, HRD) in achieving region objectives. The leader is responsible for working with the region operations team to implement the regional marketing strategy, developed in collaboration with regional leadership, to meet the regional count and retention goals. Marketing directors are the ambassadors of our brands and articulate our value differential within the organization. The director also assists District Managers (DMs) and Food Service Directors (FSDs) in meeting client and organizational objectives at key 10-15 accounts identified in the annual regional marketing plan. They will travel as needed to provide on-site support in meeting business goals.

Job Responsibilities

Develop and execute comprehensive marketing strategies aligned with overall business objectives

Lead brand management efforts to ensure consistent messaging and positioning across all channels

Plan, launch, and optimize integrated marketing campaigns (digital, social, email, events, and traditional media)Analyze market trends, customer insights, and competitive activity to inform strategy and decision-making

Establish, track, and report on KPIs to measure marketing performance and ROI

Lead, mentor, and develop a high-performing marketing team

Collaborate cross-functionally with sales, operations, finance, and other internal stakeholders

Manage external agencies, vendors, and strategic partnersOversee the marketing budget and ensure effective allocation of resources

Drive digital marketing initiatives including SEO/SEM, paid media, social media, and website optimization

Develop and execute demand generation and customer acquisition strategies

Optimize marketing funnels and customer journeys using data-driven insights

Oversee content strategy, including creation of compelling brand storytelling and thought leadership

Manage public relations, media outreach, and brand reputation

Ensure consistent brand voice and messaging across all communications

Utilize data analytics to inform decisions, conduct testing, and improve campaign performance

Present marketing performance, insights, and recommendations to senior leadership

Identify new market opportunities, partnerships, and revenue growth initiatives

Support product or service launches and go-to-market planning

Stay current on industry trends, emerging technologies, and competitive landscape

Qualifications

B.A. and/or MBA, with 7+ years marketing experience

Microsoft Office Suite: Word, Excel and Power Point

Influencing without formal authority ? able to create an informal network to support program pilots, implementation and collection of best practices and measurement

Strategic agility ? the ability to be the region marketing strategist and advisor to the RVP

Business analysis ? ability to track, analyze, and present results from marketing program implementation

Project management ? Multiple tasks will be managed at one time resulting in a need for strong time management and multi-tasking skills

Organizational savvy ? Ability to speak to multiple levels within the region, representing a ?big-picture?, business-oriented view of development

Dealing with Ambiguity ? able to get in, assess the situation, identify key players, set action plan, and deliver

Results oriented ? analytical skills and ability to think strategically about the business are essential; accountable for achieving the region?s financial goals through collaboration with the operations team

Education

About Aramark

Our Mission

Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.

At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.

About Aramark

The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at http://www.aramarkcareers.com or connect with us on Facebook , Instagram and Twitter .

ARAMARK

Go to Apply

Share this job

Similar Jobs

Account Executive, Core Accounts (Remote)

Cengage Group • Philadelphia, PA • 13min ago

Sales & Marketing

We believe in the power and joy of learning At Cengage, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose - driving innova...

13min ago

Go to Apply

Account Executive

Clear Channel Outdoor, LLC • Philadelphia, PA • 30min ago

Sales & Marketing

Reference #: Req23512 Current employees and contingent workers click hereto apply and search by the Job Posting Title. Clear Channel Outdoor Job Summary:The Account Executive meets and exceeds local and national sales go...

30min ago

Go to Apply

Director, Marketing AI Innovation

J&J Family of Companies • Horsham, PA • 1h ago

Sales & Marketing

At Johnson & Johnson,?we believe health is everything. Our strength in healthcare innovation empowers us to build a?world where complex diseases are prevented, treated, and cured,?where treatments are smarter and les...

1h ago

Go to Apply

Higher Education Special Market Sales Representative (Specialist)

Pearson • Trenton, NJ • 1h ago

Sales & Marketing

This role partners with faculty, administrators, and campus stakeholders to identify customer needs, drive courseware and program adoption decisions, and deliver innovative digital, print, and service solutions that impr...

1h ago

Go to Apply

Sales Engineer

ITW • Trenton, NJ • 6h ago

Sales & Marketing

Job Description: Objective of role: Drive territory growth through providing advanced level technical support including on-site support, telephone support, product, quality, performance, and issue resolution. Expectation...

6h ago

Go to Apply

Sr. Electrical Engineer - Telecommunications - AI Data Centers

Jacobs • Conshohocken, PA • 9h ago

Sales & Marketing

This position is open at any U.S. location near a Jacobs office. We intend to hire the best candidate regardless of geography. About the Role At Jacobs, we never settle - we push boundaries, elevate standards, and delive...

9h ago

Go to Apply

Experience by Industrious, VP of Sales

CBRE • Philadelphia, PA • 1d ago

Sales & Marketing

About the Role: As a Experience by Industrious Sales Director, you will lead the development and execution of our customer experience (CX) and digital sales initiatives across our extensive property management portfolio...

1d ago

Go to Apply

Bond Sales Trainee I - CMD

UMB Bank • Trenton, NJ • 1d ago

Sales & Marketing

Job Duties and Responsibilities: For the assigned business unit, Extensive in-house training throughout the Capital Markets Division (CMD). This program can range from 6 months to 1 years depending on the individuals exp...

1d ago

Go to Apply

VP, Marketing (Remote)

Cengage Group • Philadelphia, PA • 1d ago

Sales & Marketing

1d ago

Go to Apply

Sr. Analyst, Product Marketing

Comcast • Philadelphia, PA • 1d ago

Sales & Marketing

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascin...

1d ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)