A rare opportunity to join theCity Winery team as we reimagine the future of live music and hospitality. City Winery to deliver the
highest end combined culinary and cultural experience to our customers who are
passionate in sharing wine, music, and culinary arts. We are a unique facility,
combining a fully functioning winery with intimate concerts, food & wine
classes, private events in a variety of configurations, and fine dining. We
have created a compelling mix for our sophisticated clientele of foodies, and
active cultural patrons-bringing the wine country experience to the middle of a
large city.
Position Summary
The
Director of Marketing leads all local marketing, brand strategy, and audience
development efforts for City Winery NYC, the company's flagship venue and one
of New York City's most dynamic destinations for live music, dining, wine, and
private events. This highly visible leadership role oversees a team including a
Senior Marketing Manager and Marketing Specialist, driving innovative campaigns
that grow revenue, expand audience reach, deepen customer loyalty, and elevate
the City Winery brand across the market.
Working cross-functionally with Programming, Operations, Private Events,
Digital, Creative, and PR teams, the Director of Marketing is responsible for
developing and executing integrated marketing strategies that support ticket
sales, dining traffic, memberships, partnerships, and brand awareness. Serving
as a key ambassador for the brand, this role cultivates strategic media,
promotional, and community relationships while identifying new opportunities
across radio, television, digital, influencer, and experiential platforms to
increase visibility and engagement for one of the most unique hospitality and
entertainment brands in the country.
Why us?
? Competitive pay
? We are a rapidly expanding
national entertainment and hospitality company, offering tremendous
opportunities for driven and ambitious individuals.
? Medical, Dental, Vision
Insurance
? nDORFins program designed to
promote a healthy and active lifestyle!
? 401K (and yes we match!)
? Flexible Savings Accounts,HSA
and Dependent Care, Basic Life and AD&D Insurance
? Amazing discounts, 50% OFF
all dining/retail wine
? Tickets to available shows
And
more!
Overview of Responsibilities
Key Areas of Focus
Strategic Marketing & Revenue Growth
The Director of Marketing is responsible for developing and executing integrated marketing strategies that drive ticket sales, dining reservations, private events, memberships, and brand engagement for City Winery's flagship New York City location at Pier 57. Working closely with the SVP of Marketing, this role helps shape and implement local marketing initiatives that support both immediate business objectives and long-term brand growth.
Responsibilities include overseeing campaign execution across digital, social, email, partnerships, promotions, and in-venue marketing; identifying opportunities to improve performance for undersold shows and key initiatives; leveraging consumer insights and performance data to optimize marketing effectiveness; and collaborating closely with Programming, Operations, Digital, and Winery teams to maximize revenue opportunities across all business verticals.
Brand Management & Creative Oversight
As a steward of the City Winery brand, the Director of Marketing ensures all customer-facing messaging and visual presentation reflect the company's premium positioning across hospitality, live entertainment, wine, and culinary experiences. In partnership with the SVP of Marketing , the Director helps translate broader company priorities and brand vision into compelling local campaigns and customer experiences.
This includes partnering with Creative Services and external vendors to produce impactful print and digital materials, ensuring all in-venue collateral remains current, and supporting storytelling initiatives around artist programming, winery experiences, culinary offerings, memberships, and special events.
Digital Marketing, Audience Development & CRM
The Director of Marketing works closely with Digital to manage local digital marketing and audience development efforts with a strong focus on customer acquisition, retention, and engagement. The role manages email marketing strategy, audience segmentation, social media oversight, website content updates, and promotional visibility across external platforms and partner channels.
This includes driving traffic through artist and partner integrations, ensuring timely updates to website and social channels, and collaborating with internal teams to create compelling editorial and promotional content that strengthens customer connection and drives conversion.
Public Relations, Partnerships & Community Engagement
Serving as a visible ambassador for the City Winery brand, the Director of Marketing cultivates relationships with media, tastemakers, community organizations, and strategic partners across music, food, wine, hospitality, and lifestyle sectors. The role works closely with our external PR agency to support press outreach, media opportunities, listings, and event visibility while identifying new promotional partnerships that enhance awareness and audience reach.
The position also oversees philanthropic and donation requests, helping align community engagement efforts with the company's values around Philanthropy and broader brand strategy.
Team Leadership & Cross-Functional Collaboration
This role leads and mentors a local marketing team, fostering a collaborative, high-performing environment that encourages creativity, accountability, and professional growth. The Director of Marketing works closely with the SVP of Marketing to hire, train, develop, and manage team members while ensuring projects are prioritized, executed efficiently, and aligned with company objectives.
The Director serves as a key strategic partner to the SVP of Marketing and collaborates closely with cross-functional leadership teams across Programming, Operations, Digital, Creative, Hospitality, and Private Events Leadership. Success in this role requires balancing strategic thinking with hands-on execution in a fast-paced, constantly evolving environment.
Minimum Qualifications
Minimum7+ years of progressive marketing experience, preferably withinhospitality, live entertainment, lifestyle, or food & beverage,including demonstrated success leading integrated marketing initiatives
Provensuccess leading and mentoring, high-performing teams in a fast-paced,collaborative environment
Positive,collaborative, and solutions-oriented leadership style with a high levelof integrity, professionalism, accountability, and emotional intelligence;someone who leads by example and fosters a strong team culture
Strategic,metrics-driven marketer with strong creative instincts and the ability tobalance brand storytelling with performance-focused marketing
Exceptionalwritten, verbal, interpersonal, and presentation skills, with the abilityto communicate effectively across departments, leadership teams, partners,and media contacts
Strongunderstanding of digital marketing including email marketing, CRM, socialmedia, audience development, paid media, and content strategy
Highlyorganized and detail-oriented with strong project management skills andthe ability to manage multiple priorities and deadlines simultaneously
Collaborativeand adaptable mindset with the ability to thrive in a dynamic,entrepreneurial, and constantly evolving environment
A deepappreciation for and understanding of live music, hospitality, food &beverage, and experiential customer-driven businesses
Abilityto work a flexible schedule including evenings, weekends, holidays, andoccasional travel as business needs require
Bachelor'sdegree preferred in Marketing, Communications, Business, Hospitality,Graphic Design, Visual Arts, or a related field
Proficiencywith modern marketing platforms, digital tools, and business technologieswith strong overall technical fluency
About Us
Wine, food, and
live entertainment collide at City Winery to create a dynamic and incredibly
unique workplace. Since 2008, City Winery has been turning heads across the
nation with amazing live performances, delectable cuisine, and award winning,
locally produced wines. But there's more to us than that we're a haven for community and creativity, a
place where the philosophy of hospitality is more than just a buzzword, but a
way of life. City Winery, founded by music industry veteran & visionary
Michael Dorf, has established itself as a one-of-a-kind brand providing
unforgettable experiences for guests. From world class music venues to
sustainably produced wines with ratings of 90+ points, City Winery offers a
range of topnotch events & experiences.
We are an equalopportunity employer and value diversity at City Winery. We do not discriminateon the basis of race, religion, color, national origin, gender, sexualorientation, age, marital status, veteran status, or disability status.Additionally, City Winery participates in the E-Verify Program in certainlocations, as required by law.
