Working with Us
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Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us .
Position Summary:
This position reports to the US Camzyos Consumer Team Director. We are seeking an individual who has a passion for consumer marketing and is a strategic thinker with proven leadership ability. Demonstrating an ability to be a flexible team player is an important requirement.
The Associate Director, Consumer Marketing for CAMZYOS is a key strategic leader within the US Cardiovascular Commercial organization. This role is responsible for developing, executing, and optimizing consumer-focused marketing strategies that empower patients with symptomatic obstructive hypertrophic cardiomyopathy (oHCM), drive appropriate patient activation for CAMZYOS, and increase disease awareness and appropriate diagnosis.
The position requires experience with consumer marketing strategy and execution, DTC campaign leadership, overall media / omnichannel expertise, and effective collaboration across a complex matrix organization.
Key Responsibilities:
Partner with creative and media agencies, business insights and analytics, market research, finance, regulatory, legal, medical counterparts in the development, implementation and evaluation of Consumer strategies and tactics
Consumer Brand Strategy and Execution:
Identify core consumer strategies and tactics to drive new patient starts
Leverage research and behavioral insights to drive actionable consumer marketing plans.
Leverage new technologies (ie: AI) to increase effectiveness and efficiencies of processes and programs.
Partner with Omnichannel and Analytics teams to: lead the testing, creative and message evolution of the Digital campaign tactics for diagnosed oHCM patients not yet on CAMZYOS across multiple touchpoints (e.g. Digital, Social, Point of Care)
Optimize targeting, content sequencing, and KPI-driven performance.
Manage multiple agency partners through creative development, production, media strategy, and measurement.
Collaborate with Professional Marketing, Market Access, Medical, Patient Support Services, Omnichannel, Sales, and other matrix partners to ensure aligned execution.
Serve as a consumer marketing voice in brand planning, forecasting, and insight generation.
Disease Awareness & Patient Activation:
Maintain, Measure and Optimize Disease-state awareness initiatives that increase recognition of symptomatic oHCM and motivate meaningful patient-provider dialogue.
Prescribed Patient Support Initiatives that support a positive patient experience that lead to brand advocacy.
Performance Measurement & Optimization:
Partner with BI&A to assess campaign performance, derive insights, and implement optimizations for improved consumer engagement and activation.
Key Qualifications & Experience:
Bachelor's degree; MBA or advanced degree preferred.
Minimum 6 years of pharmaceutical marketing experience, including direct responsibility for DTC/consumer campaign leadership.
Proven success leading large-scale omnichannel DTC campaigns (digital, social, CRM, etc.).
Demonstrated ability to convert insights into impactful consumer strategies and activation plans.
Experience leading cross-functional teams and external agencies.
Strong project management, analytical, communication, and influencing skills.
Ability to lead effectively in a complex, fast-paced matrix environment.
Experience in cardiovascular or rare disease categories.
Experience supporting brand launches or expansion of established DTC campaigns.
Familiarity with patient journey insights, CRM, and integrated ecosystem models.
Natural curiosity and willingness to learn
This role operates within a highly collaborative commercial team and requires strong partnership across internal and external stakeholders, with an emphasis on agility, communication, and cross-functional alignment.
If you come across a role that intrigues you but doesn't perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.
Compensation Overview:
Princeton - NJ - US: $164,990 - $199,933
The starting compensation range(s) for this role are listed above for a full-time employee (FTE) basis. Additional incentive cash and stock opportunities (based on eligibility) may be available. The starting pay rate takes into account characteristics of the job, such as required skills, where the job is performed, the employee's work schedule, job-related knowledge, and experience. Final, individual compensation will be decided based on demonstrated experience.
Eligibility for specific benefits listed on our careers site may vary based on the job and location. For more on benefits, please visit https://careers.bms.com/life-at-bms/.
Benefit offerings are subject to the terms and conditions of the applicable plans in effect at the time and may require enrollment. Our benefits include:
Health Coverage: Medical, pharmacy, dental, and vision care.
Wellbeing Support: Programs such as BMS Well-Being Account, BMS Living Life Better, and Employee Assistance Programs (EAP).
Financial Well-being and Protection: 401(k) plan, short- and long-term disability, life insurance, accident insurance, supplemental health insurance, business travel protection, personal liability protection, identity theft benefit, legal support, and survivor support.
Work-life benefits include:
Paid Time Off
US Exempt Employees: flexible time off (unlimited, with manager approval, 11 paid national holidays (not applicable to employees in Phoenix, AZ, Puerto Rico or Rayzebio employees)
Phoenix, AZ, Puerto Rico and Rayzebio Exempt, Non-Exempt, Hourly Employees: 160 hours annual paid vacation for new hires with manager approval, 11 national holidays, and 3 optional holidays
Based on eligibility*, additional time off for employees may include unlimited paid sick time, up to 2 paid volunteer days per year, summer hours flexibility, leaves of absence for medical, personal, parental, caregiver, bereavement, and military needs and an annual Global Shutdown between Christmas and New Years Day.
All global employees full and part-time who are actively employed at and paid directly by BMS at the end of the calendar year are eligible to take advantage of the Global Shutdown.
*Eligibility Disclosure: T he summer hours program is for United States (U.S.) office-based employees due to the unique nature of their work. Summer hours are generally not available for field sales and manufacturing operations and may also be limited for the capability centers. Employees in remote-by-design or lab-based roles may be eligible for summer hours, depending on the nature of their work, and should discuss eligibility with their manager. Employees covered under a collective bargaining agreement should consult that document to determine if they are eligible. Contractors, leased workers and other service providers are not eligible to participate in the program.
Uniquely Interesting Work, Life-changing Careers
With a single vision as inspiring as Transforming patients' lives through science , every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in a supportive culture, promoting global participation in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.
On-site Protocol
BMS has an occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy @type that you are assigned is determined by the nature and responsibilities of your role:
Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.
Supporting People with Disabilities
BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to adastaffingsupport@bms.com . Visit careers.bms.com/ (https://careers.bms.com/eeo-accessibility) eeo-accessibility to access our complete Equal Employment Opportunity statement.
Candidate Rights
BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.
If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information: https://careers.bms.com/california-residents/
Data Protection
We will never request payments, financial information, or social security numbers during our application or recruitment process. Learn more about protecting yourself at https://careers.bms.com/fraud-protection .
Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.
If you believe that the job posting is missing information required by local law or incorrect in any way, please contact BMS at TAEnablement@bms.com . Please provide the Job Title and Requisition number so we can review. Communications related to your application should not be sent to this email and you will not receive a response. Inquiries related to the status of your application should be directed to Chat with Ripley.
R1601822 : Associate Director, Consumer Marketing - CAMZYOS Company: Bristol-Myers Squibb
Req Number: R1601822
Updated: 2026-05-16 05:38:51.438 UTC
Location: Princeton-NJ
Bristol Myers Squibb is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, pregnancy, citizenship, marital status, gender expression, genetic information, political affiliation, or any other characteristic protected by law.
