Product Marketing Manager, Google Play
corporatefare_ Google place Mountain View, CA, USA; Los Angeles, CA, USA; +2 more; +1 more
Mid
Experience driving progress, solving problems, and mentoring more junior team members; deeper expertise and applied knowledge within relevant area.
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This role may also be located in our Playa Vista, CA campus.
Applicants in the County of Los Angeles: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
Applicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.
Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Mountain View, CA, USA; Los Angeles, CA, USA; San Francisco, CA, USA .
Minimum qualifications:
Bachelor's degree or equivalent practical experience.
4 years of experience in consumer marketing (e.g., Partner Marketing).
Experience managing cross-functional or cross-team projects from strategy to execution.
Preferred qualifications:
Experience in the video/mobile games industry.
Experience crafting marketing strategies using quantitative/qualitative insights, proactively identifying partner goals and challenges to recommend programs that deliver win-win outcomes.
Marketing experience with game or app developers, such as direct partnership on joint marketing campaigns that ultimately drive business outcomes.
Strong project management skills with ability to manage simultaneous complex projects across multiple internal stakeholders.
Excellent communication, presentation, and relationship management skills, and ability to connect with various audiences externally and internally.
Excellent strategic thinking and investigative skills, comfortable navigating ambiguity, balancing priorities, and driving results in a fast-moving environment.
About the job
The Google Play consumer marketing team is at the heart of connecting Google's technology with billions of users worldwide. At its core, the team's mission is to show how Google Play's's products entertain, delight, and solve real-world problems. We're building new experiences that reward our best customers and attract new ones, no matter their device they might be using. We're also growing global love for the brand, showing users that we're the best and safest place to go for their favorite content. Google Play is the world's leading destination for apps and digital content, connecting billions of users to the games and experiences they love.
As a Product Marketing Manager, you will partner with global app and game partners to develop high-impact, integrated go-to-market strategies. Your mission is to weave partner titles into Play's flagship marketing programs and execute comprehensive GTM plans, leveraging social owned and operated, media campaigns, and strategic co-marketing partnerships to drive mutual growth for Play and our developer ecosystem.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
The US base salary range for this full-time position is $117,000-$167,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more aboutbenefits at Google (https://careers.google.com/benefits/) .
Responsibilities
Drive co-marketing partnerships with leading game and app developers, integrating their most important titles and roadmap moments into Play's strategy, and driving measurable business growth and brand value for Play and our partners.
Support the execution of GTM campaigns, coordinating across agencies and collaborating cross-functionally to align priorities and deliver high impact activations. Partner with regional and local marketing teams to communicate marketing goals and objectives and ensure global co-marketing campaign alignment.
Lead Developer Marketing Fund (DMF) programs, overseeing creative development, asset reviews, campaign reporting, and continuous communication with developer partners.
Manage Play social program for developer partners, prioritizing moments for support and working closely with social team to develop content.
Dive into campaign performance and user insights, use data to identify opportunities, optimize strategies, and directly influence developer participation in our biggest marketing moments.
Information collected and processed as part of your Google Careers profile, and any job applications you choose to submit is subject to Google'sApplicant and Candidate Privacy Policy (./privacy-policy) .
Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See alsoGoogle's EEO Policy (https://www.google.com/about/careers/applications/eeo/) ,Know your rights: workplace discrimination is illegal (https://careers.google.com/jobs/dist/legal/EEOC\KnowYourRights\10_20.pdf) ,Belonging at Google (https://about.google/belonging/) , andHow we hire (https://careers.google.com/how-we-hire/) .
If you have a need that requires accommodation, please let us know by completing ourAccommodations for Applicants form (https://goo.gl/forms/aBt6Pu71i1kzpLHe2) .
Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees, or any other organization location. Google is not responsible for any fees related to unsolicited resumes.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also https://careers.google.com/eeo/ and https://careers.google.com/jobs/dist/legal/OFCCPEEOPost.pdf If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form: https://goo.gl/forms/aBt6Pu71i1kzpLHe2.
