Campaign Management Marketing Analyst

AON SERVICE CORPORATION • New York, NY • 1h ago

Aon is in the business of better decisions At Aon, we shape decisions for the better to protect and enrich the lives of people around the world. As an organization, we are united through trust as one inclusive team and we are passionate about helping our colleagues and clients succeed. What the day will look like Campaign Execution: Internal Outreach: Coordinate and execute internal communications to promote campaign initiatives and drive engagement among Aon colleagues. Outbound Campaign Element Creation & Distribution: Design and distribute outbound marketing materials, including emails, newsletters, and digital collateral, to targeted audiences. Collateral Creation & Distribution: Develop, update, and disseminate marketing collateral (brochures, presentations, case studies) to support sales and client-facing teams. Social Media Campaign Design & Execution: Plan, create, and manage social media campaigns across platforms (LinkedIn, Twitter, etc.), ensuring alignment with brand messaging and business objectives. Program Management: Program manage all aspects of each marketing campaign, including leading both internal teams and external partners to ensure timely and successful execution - particularly with Aon Business Services on creative support. Marketing Attribution Tracking: Implement and manage systems to accurately measure and analyze the effectiveness of marketing channels and campaigns, providing actionable data to optimize marketing ROI. Lead Segmentation & Optimization: Develop and regularly refine segmentation of new leads and existing clients within Eloqua, Dispatch/Deal Cloud, ensuring targeted and effective marketing efforts. Align and optimize lead enrichment data from AonConnect, Eloqua, DealCloud and Zoominfo for targeted outbound campaigns. Revenue Tracking: Collaborate with sales and finance teams to track marketing-driven revenue, ensuring accurate attribution and reporting of campaign impact on business growth. Internal Communications Leadership: Lead internal communications for all metrics, ROI reporting, and quarterly strategic updates to ensure transparency and alignment across teams utilizing the Global Wall and relevant databases in Sharepoint. Sales Enablement Collaboration: Liaise with the Sales Enablement team to develop net new outbound target prospect leads across Private Equity, Corporate, and Advisor accounts. Digital Asset Performance: Collaborate with Aon's digital team to optimize the performance of all AMATS digital assets (websites, landing pages, etc.). How this opportunity is different This is your opportunity to sell the role! What makes Aon and the role different, and more attractive, than our competitors? Bring the role to life by outlining who they will be collaborating with, and equally who will be supporting them. Skills and experience that will lead to success Bachelor's degree in Marketing, Business, Communications, or related field. 2+ years of experience in marketing analytics or campaign management, preferably in professional services or financial services. Proficiency with marketing automation platforms (e.g., HubSpot, Marketo, Salesforce Marketing Cloud). Strong analytical skills with experience in marketing attribution and revenue tracking. Experience with CRM and marketing data platforms such as Dispatch and Deal Cloud. Excellent communication, organizational, and project management abilities. Experience designing and executing multi-channel campaigns, including social media. Ability to lead cross-functional teams and manage multiple projects simultaneously. Bachelor's degree in Marketing, Business, Communications, or related field. 2+ years of experience in marketing analytics or campaign management,

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