Director of Channel: Electrical, Electronics, E-Commerce

Brady Corporation • Milwaukee, WI • 1d ago

What We Need:

We are seeking a high-impact Director of Channel Sales to lead and scale our distribution footprint across the Electronics, Electrical, and Amazon/E-commerce markets. This is a strategic leadership role responsible for managing a team of Channel Managers who serve as the primary link between our brand and our most critical partners.

The ideal candidate is a seasoned strategist with a deep understanding of multi-channel distribution. You aren't just managing accounts; you are building a high-performance ecosystem. You will be responsible for the "big picture" strategy-aligning channel activities with corporate revenue goals while coaching your team to drive partner loyalty and operational excellence.

What You'll Be Doing:

Team Leadership: Manage, mentor, and develop a team of Channel Managers, ensuring they have the resources and guidance to exceed their individual and regional targets.

Channel Strategy & Expansion: Design and execute the overarching channel roadmap. Identify untapped opportunities in the Electrical and Electronics sectors and lead the onboarding of new high-value distributors.

E-commerce & Amazon Governance: Oversee the unique challenges of the Amazon/E-commerce marketplace, focusing on brand integrity, relevant assortment, risk mitigation, Buy Box stability, and MAP (Minimum Advertised Price) compliance.

High-Level Contract Negotiation: Act as the subject matter expert for complex enterprise-level agreements. Lead high-stakes negotiations and program updates to ensure favorable terms and long-term profitability.

Executive Transparency: Serve as the voice of the Channel. Regularly present performance metrics, pipeline health, and market outlooks to the executive leadership team.

Cross-Functional Synergy: Partner with Product Management, Sales, Finance, HR and Marketing to ensure our product launches are synchronized with channel readiness and that we maintain a top position within partner portfolios.

What You Will Need To Be Successful:

10+ years in Channel Sales/Management, with at least 5 years in a leadership role.

Industry Knowledge: Proven track record in the Electronics and/or Electrical

E-comm Expertise: Specific experience managing Amazon or major E-commerce platform distributors.

Education: Bachelor's Degree in Business, Marketing, or Engineering; MBA preferred.

Strategic Skills: Advanced proficiency in contract negotiation and P&L management.

Travel Willingness to travel [50%] to visit key partners and regional offices.

LI-YX1

About Us: Who we are:Brady makes products that make the world a safer and more productive place. We are a global leader in safety, identification and compliance solutions for a diverse range of workplaces. From the depths of the ocean to outer space, from the factory floor to the delivery room - we're just about everywhere you look. Companies around the world trust Brady because of our deep expertise and knowledge across a wide range of industries and applications - powered by our world-class manufacturing capabilities. We have a diverse customer base in industries including electronics, telecommunications, manufacturing, electrical, construction, healthcare, aerospace and more. As of July 31, 2025, Brady employed approximately 6,400 people in our worldwide businesses. Our fiscal 2025 sales were approximately $1.51 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC. You can learn more about us at www.bradycorp.com. Why work at Brady:A career at Brady means working for a global company that has thrived for over 100 years, and whose innovative spirit drives our future growth. Brady offers competitive pay and great benefits, supported by a culture that encourages collaboration and innovation. We strive to foster an inclusive workplace where diverse talent can learn, grow, and succeed. And with deeply rooted values, no matter where you work at Brady, you'll feel connected to the community through our charitable contributions and opportunities to give back. Our headquarters are in Milwaukee, Wisconsin, but we have more than 70 locations globally, giving our employees the opportunity to work with colleagues around the world.

Our Benefits:

Comprehensive insurance coverage starting on your first day of employment, including medical, dental, and vision

Generous 401(k) with company match

Paid time off and holidays

Opportunity to participate in incentive programs for all full-time employees

Family planning benefits including paid parental leave, fertility coverage, adoption and surrogacy assistance

Education reimbursement opportunities

Scholarship program for children of Brady employees

A variety of Employee Resource Groups to provide you with unique networking, development, and volunteer opportunities

Employee Assistance Program and related wellness programs (mental and behavioral health, family counseling, financial management)

Dress-for-your-day dress code

Charitable contributions matched through Brady's Matching Gift program

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