Marketing Strategist

Robert Half • Irving, TX • 1h ago

Description

Location: Irving, TX 75062 (Onsite 5 days/week)

Duration: 3 month contract to hire

We are seeking a Marketing Strategist to join our team on a contract-to-hire basis. This role is fully onsite in Irving and will play a key role in driving brand awareness, supporting sales through channel partners, and optimizing go-to-market strategy. The ideal candidate brings a strong mix of analytical thinking and creative execution, along with experience in B2B environments.

Key Responsibilities:

Plan and execute trade show participation and customer-facing events to promote products and build relationships

Develop and implement marketing strategies aligned with company goals, target audiences, and market trends

Conduct competitive analysis, market research, and customer segmentation to inform strategy

Design and manage integrated marketing campaigns across digital, print, events, and trade channels

Oversee email marketing, SEO/SEM, and content strategies to drive lead generation and retention

Ensure consistent brand messaging across all marketing channels

Partner with sales teams to create tools and materials that support lead nurturing and conversion

Analyze campaign performance and optimize based on ROI and sales impact

Manage digital presence including website performance, social media, PPC, and marketing automation platforms

Implement and manage tracking tools such as Google Analytics and Looker Studio to measure KPIs

Attend trade shows, open houses, trainings, and other customer-facing events

Requirements

Top 3 Must-Haves:

3+ years of experience in B2B marketing strategy, preferably within manufacturing or logistics

Proven ability to execute integrated marketing campaigns with measurable business outcomes

Strong understanding of buyer personas, sales cycles, and channel marketing

Preferred Experience:

Background in manufacturing, logistics, or product-driven industries

Experience supporting channel sales and partner marketing efforts

Exposure to product data, catalogs, or e-commerce environments

Skills & Tools:

Proficiency in Google Analytics, Looker Studio, MailChimp, Canva, CRM systems, and Adobe Creative Suite

Strong communication, project management, and cross-functional collaboration skills

Analytical mindset with strong attention to detail

Ability to manage multiple projects and deadlines in a fast-paced environment

Bachelor's degree in Marketing, Business, Communications, or related field (MBA a plus)

Willingness to travel 15 to 20% for events

Your ability to connect strategy with execution will directly impact brand growth and revenue. If you are a data-driven marketer who enjoys building and optimizing campaigns in a collaborative environment, we would love to hear from you.

Innovation starts with people.®

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use (https://www.roberthalf.com/us/en/terms) and Privacy Notice (https://www.roberthalf.com/us/en/privacy) .

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