Job Title
Associate Director, Brand Marketing
Agency
Texas A&M University
Department
Marketing & Communications
Proposed Minimum Salary
Commensurate
Job Location
College Station, Texas
Job Type
Staff
Job Description
Who We Are
The Division of Marketing & Communications tells the story of Texas A&M and promotes and protects the Texas A&M brand. We achieve our goals through: Messaging, Branding, and Brand Oversight. For more information, please visit us at https://marcomm.tamu.edu/
What We Want
The Associate Director of Brand Marketing advances Texas A&M's reputation by managing the university's brand platform and overseeing the execution of the national paid initiative. This role contributes to paid strategy in partnership with brand leadership while managing the full initiative lifecycle-including communicating strategy to stakeholders, coordinating asset creation and delivery, maintaining timelines, and reporting progress. The position manages the agency of record and vendor relationships, orchestrates campaigns, and ensures all work aligns with the university's brand platform. This role also develops reporting frameworks, tracks resource usage and brand engagement, and provides insights that guide evidence-based decision-making for paid channels.
What You Need to Know
Salary : Compensation will be commensurate to selected hire's experience.??
Cover Letter/Resume: A cover letter and resume will assist us in our review of your application materials. These can be uploaded on the application under CV/Resume.?
Responsibilities
Paid Initiative Management & Strategy Integration
Manage the full scope of the paid initiative, ensuring coordination from strategy to execution
Contribute to strategic direction alongside brand leadership while managing strategy communication to stakeholders
Oversee asset creation and delivery; ensure brand alignment and readiness for media deployment
Manage timelines, workflows, and dependencies across internal and external teams
Provide consistent progress reporting to leadership
Areas of paid campaigns include but are not limited to brand awareness, enrollment, national reputation, rankings, cultural moments, and brand platform messages
Brand Governance
Serve as a key steward of the brand platform, ensuring it is understood and applied across assigned projects and brand management team
Be an expert in the brand platform for the university and be able to provide feedback and direction on all brand assets
Support integration of the brand platform into campaigns, storytelling, and university efforts
Manage creation and distribution of platform assets, templates, and guidance
Team Management & Development
Mentor and coach up skill set of brand management team
Strengthen strategic rigor, integrated execution, and brand program measurement
Foster a collaborative and performance-driven culture that emphasizes creativity, accountability, and innovation
Maintain playbooks and elevate brand practice across the team
Agency & Vendor Management
Manage relationships with the agency of record and additional paid partners
Oversee scopes, deliverables, timelines, and performance expectations
Guide agency work across media implementation and reporting
Evaluate performance and recommend improvements
Measurement, Analytics & Reporting
Create reporting frameworks to track paid initiative progress, brand platform engagement, and resource utilization
Gather, analyze, and share insights that support evidence-based decision-making
Produce summaries, reports and presentations for leadership
Campaign Development & Execution
Translate stories, research, and institutional priorities into paid activation opportunities
Support brand campaign efforts to make sure the university reaches its goal of national reputation
Ensure assets and executions align with the brand platform and campaign objectives
Cross-Functional Collaboration
Align paid efforts with storytelling, content, social, web, and earned media
Partner with campus colleagues to identify opportunities to amplify major initiatives
Qualifications
Required Education and Experience
Bachelor's degree in marketing, communications, business or related field
Eight years of related experience in brand strategy, marketing leadership, or strategic communications
Preferred Qualifications
Experience overseeing paid media, brand governance, content strategy, and creative development with an agency or direct platform
Ten years of experience in brand strategy or marketing
Experience supervising teams, agencies and large-scale paid distribution campaigns that cover traditional, digital and paid social channels
Leadership experience in higher education, large public institutions or national consumer brand
Experience with developing, launching and evolving brand platform strategy
Experience with leading integrated marketing or national reputation campaigns
Ability to influence across complex organizations
Passion for and deep understanding of Texas A&M's mission, values, and culture
Knowledge, Skills, and Abilities
Proven leadership and team management skills
Demonstrated ability to develop brand strategy at organizational scale
Strong ability to build and maintain partner, community, and leadership relationships
Expertise in messaging, storytelling, integrated marketing, and campaign planning
Knowledge of digital marketing, reputation strategy, and performance reporting
Exceptional communication, presentation, and relationship building skills
Why Texas A&M University?
We are a prestigious university with strong traditions, Core Values, and a community of caring and collaboration.?Amenities associated with a major university, such as: sporting and cultural events, state-of-the-art recreation facilities, the Bush Library and Museum, and much more await you.?Experience all that a big city has to offer but with a reasonable cost-of-living and no long commutes.?In addition, you have access to many benefits and perks, such as:???
Health, dental, vision, life and long-term disability insurance (http://www.tamus.edu/business/benefits-administration/) ?with Texas A&M contributing to employee health and basic life premiums???
12-15 days (https://employees.tamu.edu/employee-relations/leave/paid/university-holidays.html) ?of annual paid holidays????
Up to?eight hours of paid sick leave (https://employees.tamu.edu/employee-relations/leave/paid/vacation.html) ?and at least?eight hours of paid vacation? (https://employees.tamu.edu/employee-relations/leave/paid/vacation.html) ?each month???
Automatic enrollment in the?Teacher Retirement System of Texas (https://new.tamu.edu/enjoy-the-benefits/retirement/) ????
Free exercise programs and release time (https://flourish.tamu.edu/wellness-release-time/) ?for health and wellness programs???
All employees have access to free?LinkedIn Learning (https://linkedinlearning.tamu.edu/) ?training programs, webinars, and limited financial support to attend conferences, workshops, and more????
Educational release time and tuition assistance (https://employees.tamu.edu/benefits/healthy-behaviors/employee-tuition.html) ?for completing a degree while a Texas A&M employee???
For additional benefit information Click here (http://employees.tamu.edu/benefits/_media/documents/200benefitsWellness101.pdf)
Our Commitment
Texas A&M University is committed to enriching the learning and working environment by promoting a culture that respects all perspectives, talents & lived experiences. Embracing varying opinions and perspectives strengthens our core values (https://www.tamu.edu/about/coreValues.html) which are: Respect, Excellence, Leadership, Loyalty, Integrity, and Selfless Service.
Instructions to Applicants: Applications received by Texas A&M University must either have all job application data entered or a resume attached. Failure to provide all job application data or a complete resume could result in an invalid submission and a rejected application. We encourage all applicants to upload a resume' or use a LinkedIn profile to pre-populate the online application.???
All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution's verification of credentials and/or other information required by the institution's procedures, including the completion of the criminal history check.
Equal Opportunity/Veterans/Disability Employer.
