Marketing Specialist Core Brands

Michigan State University Federal Credit Union • East Lansing, MI • 16h ago

Description

The Marketing Specialist is responsible for developing and executing data-driven marketing strategies that support long-term growth, sales, and brand awareness. Working under general supervision, this role analyzes market trends, member behavior, and campaign performance to shape strategic plans aligned with business goals. The position collaborates cross-functionally to deliver integrated campaigns, measures results using KPIs, and optimizes performance. Responsibilities also include content development, ensuring legal and regulatory compliance, supporting product launches, engaging in community events, and maintaining adherence to credit union policies and internal controls. Work Arrangement - This position is a hybrid role with a combination of working both onsite (2 days/week) at the Headquarters building in East Lansing and remotely. Schedule - Monday-Friday 8:30am-5:00pm ET. This position requires the ability to work varied evening and weekend hours staffing events. The specific schedule will be determined during the interview process. An offer of employment with MSU Federal Credit Union and affiliates is contingent upon the agreed work arrangement (onsite/hybrid) and work location. MSU Federal Credit Union may or may not be able to accommodate temporary or permanent changes to work arrangements or allow employment outside the city and/or state of residency in which the new hire resides at the time of offered employment. Compensation & Benefits: Salary Range: $57,000-$64,000 dependent on experience 100% Company-Paid Health, Dental, Vision, Life, and Long-Term Disability Premiums Up to 26 days of PTO within your first year, as well as Volunteer Time Off & 11 Paid Holidays 401(k) with a company match Tuition Reimbursement Up to 12 Weeks of Paid Parental Leave Learn more about our benefits here Essential Duties and Responsibilities: Marketing Specialist: Responsible for marketing products and services offered by the Credit Union according to annual marketing plan, with responsibility for specific assigned products and services Focuses on driving growth from new member acquisition, upsell/cross-sell, and retention opportunities Meets and communicates regularly with relevant stakeholders (business units and external partners) on marketing campaigns Transforms business objectives into marketing strategy and resulting successful tactics Plans and writes marketing content to ensure a successful promotion and increased product usage Proofreads own and others' documents to verify their effectiveness in conveying the necessary message, ensuring consistent brand, quality, and accuracy of information correct as to content, grammar, and spelling, and free of typographical errors; makes edits and copy suggestions to fellow team members' work Leads research for the development of member communication to ensure alignment of message (key selling points) to target audience; determines target audience Creates Campaign Plans and new initiative overview documents Collaborates closely with Creative Services on the development of marketing materials Maintains and reports on results and expenses for each marketing campaign conducted Partners with market managers, business intelligence, and other internal partners to creates SWOT analysis, and utilize consumer and competitive analysis and latest marketplace trends Plays supporting role in product/service review, refresh, and bundling Coordinates special projects and programs to ensure success of the products/services/projects/programs Uploads current marketing content such as promotions and campaigns to the intranet Collaborates closely with Digital Marketing and Communications partners to ensure integrated marketing campaigns Maintains brand standards and ensures consistent branding across various touchpoints and through marketing

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