Job Title: US ITP Marketing Lead (Senior Director)
Location: Cambridge, MA
About the job
Join the team transforming care for people with immune challenges, rare diseases, cancers, and neurological conditions. In Specialty Care, you'll help deliver breakthrough treatments that bring hope to patients with some of the highest unmet needs.
Sanofi Specialty Care has pioneered the development and delivery of transformative therapies for patients affected by debilitating diseases for over 30 years. We accomplish our goals through world-class research, collaboration with the global patient community, and with the compassion and commitment of our employees. Within Sanofi Specialty Care, the US Rare Blood Disorders franchise is committed to advancing care for patients with complex hematologic and immunologic conditions. The franchise has a diverse and fast-growing product portfolio, including industry-leading products in hemophilia, the first and only approved product (Cablivi) in aTTP and with the launch of Wayrilz in Immune Thrombocytopenia (ITP), expanding rapidly to other under-served hematologic disorders.
The US ITP Marketing Lead is a newly created leadership role responsible for building on the early launch success of Wayrilz in ITP (the first of Sanofi's Big 12 assets) by driving commercial strategy and execution and shaping the long-term disease strategy. This individual will lead a team of talented marketers focused on impactful engagement across HCP and patient audiences for ITP.
The role with work in close partnership with Global counterparts and across US functions, including but not limited to, Access Strategy, Sales, Medical, Patient Support Services and Insights and Analytics to ensure plans align with US business priorities, the strategic direction for Wayrilz, and overall ITP market dynamics.
This role requires strong executive presence, strategic judgment, and demonstrated ability to lead in a complex, highly matrixed environment.
This role reports to the Head of Hematology Marketing, within the US Rare Blood Disorders franchise.
About Sanofi
We're an R&D-driven, AI-powered biopharma company committed to improving people's lives and delivering compelling growth. Our deep understanding of the immune system - and innovative pipeline - enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people's lives.
Main Responsibilities:
Culture and People
Embody Sanofi's "Take the Lead" values of Aim higher, Act for Patients, Be Bold and Lead Together. See more here (https://www.codeofconduct.sanofi/sanofi-culture-strategy/) for an elaboration of what those values mean in action.
You will be leading a high-performing team of talented marketers' part of a strong Sanofi and Rare Blood Disorders culture of high-performance and belonging. A critical measure of success in this role will be the ability to champion talent while driving performance, development, and effective coaching.
Bring an enterprise-mindset to bear; Leverage lessons learned and best practices across Sanofi.
Marketing Leadership
Design and execute a best-in-class approach to the crowded ITP market and ensure differentiation of Wayrilz amongst established players and future entrants.
Achieve and exceed forecast and revenue targets. Design and execute innovative approaches that drive Wayrilz growth in ITP. Create, communicate & execute competitive and integrated US marketing plans, enhancing Wayrilz as a treatment choice, while being proactive about patient access and retention.
Build productive and open relationships with KOLs, patient organizations and payers while identifying customer needs and solutions. Leverage advanced analytics, market research, and AI-enabled tools to inform strategic decision-making and optimize commercial performance.
Lead development and execution of comprehensive ITP brand plans, translating deep market insights into clear "where to play" and "how to win" in close collaboration with the cross-functional matrix as well as competitive intelligence and market research colleagues to inform strategic choices and forecasts.
Lead commercial planning, short- term revenue and operational expense forecasts, resulting into Budget and Strat. Plan presentations.
Monitor business results against stated objectives and initiate corrective actions when needed. Make forward thinking investment decisions.
Qualifications:
MBA or science-related degree.
Experienced (8+ years) commercial marketing leader with a proven track record of success in the commercialization of medicines in complex matrixed environments. Ability to develop and coach a high-performance team focused on accountability and exceeding expectations. Field experience is not necessary but highly welcome.
Prior experience in competitive markets such as hematology, oncology, or immunologyrequired; Other large market experience is also welcome.
We are living in an increasingly AI-first world, which is translating into how HCPs and patients consume information. Experience leveraging AI-enabled tools and advanced analytics to inform commercial execution and delivering outstanding customer experiences is highly desired.
Experience developing and executing large-scale media promotional strategies within a regulated healthcare environment is highly desired.
Strong business acumen, including experience with forecasting, budgeting, analytics, and commercial planning.
Excellent communication, presentation, and strategic storytelling skills.
Demonstrated success leading cross-functional teams across Marketing, Medical, Market Access, and Sales.
Why Choose Us?
Bring the miracles of science to life alongside a supportive, future-focused team.
Discover endless opportunities to grow your talent and drive your career, whether it's through a promotion or lateral move, at home or internationally.
Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks' gender-neutral parental leave.
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
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Pursue progress , discover extraordinary
Better is out there. Better medications, better outcomes, better science. But progress doesn't happen without people - people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let's be those people.
At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.
Watch our ALL IN video (https://www.youtube.com/watch?v=SkpDBZ-CJKw&t=67s) and check out our Diversity Equity and Inclusion actions at sanofi.com (https://www.sanofi.com/en/our-responsibility/equality-and-inclusiveness) !
US and Puerto Rico Residents Only
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally inclusive and diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; natural or protective hairstyles; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
North America Applicants Only
The salary range for this position is:
$206,250.00 - $297,916.66
All compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs. Additional benefits information can be found through the LINK (https://benefits.sanofiusallwell.com/fleet/public/index/ba511bf8-5c32-4828-9861-ab985fffab90/?cid=sanofi) .
Global Terms & Conditions and Data Privacy Statement (https://www.sanofi.com/en/careers/global-terms-and-conditions/)
Sanofi is dedicated to supporting people through their health challenges. We are a global biopharmaceutical company focused on human health. We prevent illness with vaccines, provide innovative treatments to fight pain and ease suffering. We stand by the few who suffer from rare diseases and the millions with long-term chronic conditions.
With more than 100,000 people in 100 countries, Sanofi is transforming scientific innovation into healthcare solutions around the globe. Discover more about us visiting www.sanofi.com or via our movie We are Sanofi (https://youtu.be/96EwNjb1TLo)
As an organization, we change the practice of medicine; reinvent the way we work; and enable people to be their best versions in career and life. We are constantly moving and growing, making sure our people grow with us. Our working environment helps us build a dynamic and inclusive workplace operating on trust and respect and allows employees to live the life they want to live.
All in for Diversity, Equity and Inclusion at Sanofi - YouTube (http://www.youtube.com/watch?v=SkpDBZ-CJKw&t=2s)
