AI Marketing Specialist

Robert Half • San Ramon, CA • 9h ago

Description

We are looking for an AI Marketing Specialist to join a CPA firm on a Long-term Contract basis. This position will help shape market demand for AI-related services by creating and delivering campaigns that build a strong pipeline and strengthen industry visibility. The role works closely with marketing leaders, subject matter experts, and sales partners to turn complex service offerings into clear, compelling business messaging.

Responsibilities:

Design and launch integrated demand generation initiatives across digital channels, email programs, webinars, and paid promotions to increase marketing leads and pipeline growth.

Translate AI service capabilities into audience-focused messaging and value narratives by partnering with internal experts and marketing stakeholders.

Develop and coordinate industry-relevant content such as case studies, insight pieces, videos, infographics, and social media assets that support campaign goals.

Lead the planning and execution of webinars and events, including promotion strategy, attendee engagement, and delivery coordination with internal teams.

Collaborate with sales, inbound marketing, and brand or creative partners to keep campaigns aligned, timely, and consistent with organizational standards.

Monitor campaign results across channels, analyze engagement and conversion data, and recommend adjustments to improve performance.

Manage several marketing initiatives at once using project management tools, maintaining clear schedules, responsibilities, and follow-up actions.

Support follow-up planning with sales stakeholders to strengthen lead progression and improve conversion outcomes.

Requirements - 3-5 years of B2B marketing experience with a track record of contributing to demand generation results; experience in service-based industries is preferred.

Strong foundation in audience segmentation, campaign development, messaging strategy, and multi-channel marketing execution.

Ability to simplify technical or AI-related concepts into business-oriented positioning that resonates with target industries.

Experience coordinating cross-functional projects involving multiple stakeholders while managing shifting priorities with minimal supervision.

Excellent written and verbal communication skills, including the ability to work effectively with senior leaders and subject matter experts.

Proficiency with marketing technology platforms and analytics tools; experience with project management systems such as Workfront is a plus.

Familiarity with industry-focused marketing for sectors such as manufacturing, service-based industries, nonprofit, real estate, or private equity is advantageous.

Experience with digital marketing tools and channels, including Google Ads, Google Analytics, AdWords, and email campaign execution. Innovation starts with people.®

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use (https://www.roberthalf.com/us/en/terms) and Privacy Notice (https://www.roberthalf.com/us/en/privacy) .

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