Marketing Specialist

Wolters Kluwer • Tallahassee, FL • 21h ago

The Integrated Campaign & Content Specialist is responsible for executing multi-channel marketing campaigns that drive engagement and event participation. This role owns the promotion of key events and extends thought leadership into effective, campaign-ready content.

You will build and execute campaigns, develop content from webinars and interviews, and ensure marketing programs are delivered with clarity and consistency across channels.

Key Responsibilities

Campaign Ownership (Primary Focus)

Own end-to-end execution of event marketing campaigns, including:

CCH Connections (flagship event)

CCH Innovations (prospecting event)

Additional event programs (e.g., GetWise, ATX Virtual Conference)

Build and execute campaign elements such as:

Email marketing programs

Landing pages and registration flows

Supporting promotional content

Manage timelines, coordinate with Demand Generation and other teams as needed, and ensure campaigns are delivered on time and aligned to objectives

Build and update campaign-related web pages using established templates and standards as part of campaign execution
Thought Leadership & Content Activation

Transform internal content into usable marketing assets, including:

Webinars ? email copy, landing page content, short-form assets

Interviews ? blog drafts, campaign messaging, supporting content

Long-form content ? derivative campaign assets

Work with internal stakeholders to extract key ideas and translate them into clear, audience-relevant messaging

Ensure content is practical, deployable, and aligned to campaign needs

Support campaign execution by developing and refining content across email, web, and other channels

What Success Looks Like

Event campaigns are executed on time and contribute to registration goals

Source content (webinars, interviews, etc.) is consistently transformed into effective campaign assets

Campaign elements are delivered with quality, consistency, and minimal rework

Marketing programs are executed reliably and show up in-market as intended

Qualifications

3-5 years of experience in marketing, campaign execution, or content development (or equivalent experience)

Experience executing marketing campaigns across email, web, or digital channels

Strong writing and editing skills, with the ability to adapt messaging for different formats

Ability to manage multiple priorities and execute with a high degree of ownership

Comfortable working with content sources such as webinars, interviews, or long-form materials

Experience using marketing tools or CMS platforms is a plus

Who You Are

Comfortable owning execution across campaigns and content

Detail-oriented and reliable, with a strong sense of accountability

Able to work across multiple projects without losing focus or quality

Our Interview Practices

To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we're getting to know you-not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

Compensation:

$57,400.00 - $98,350.00 USD

This role is eligible for Bonus.

Compensation range listed is based on primary location of the position. Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process.

Additional Information :

Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request.

EQUAL EMPLOYMENT OPPORTUNITY Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

Similar Jobs

Outside Sales Representative

Carter Lumber • Tallahassee, FL • 1h ago

Sales & Marketing

Outside Sales Representative Tallahassee, FL Full Time Sales Experienced Share ( https://clumber.applytojob.com/app/share/5BDPZrPA3l ) A Townsend Building Supply (a division of Carter Lumber) Outside Sales Representative...

1h ago

Go to Apply

ACCOUNT EXECUTIVE 4

UKG • Tallahassee, FL • 4h ago

Sales & Marketing

Why UKG: At UKG, the work you do matters. The code you ship, the decisions you make, and the care you show a customer all add up to real impact. Today, tens of millions of workers start and end their days with our workfo...

4h ago

Go to Apply

ACCOUNT EXECUTIVE

UKG • Tallahassee, FL • 21h ago

Sales & Marketing

21h ago

Go to Apply

Senior Account Executive, B2B

Comcast • Tallahassee, FL • 1d ago

Sales & Marketing

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascin...

1d ago

Go to Apply

Director, Brand Marketing

Dodge Construction Network • Tallahassee, FL • 3d ago

Sales & Marketing

We are seeking an exceptional Director, Brand Marketing to define how Dodge Construction Network (Dodge) is positioned in the market. This leader will shape the stories that connect our products & solutions to the re...

3d ago

Go to Apply

Marketing Events and Promotions Coordinator - Florida State University

ARAMARK • Tallahassee, FL • 4d ago

Sales & Marketing

Job Description The Event and Promotions Coordinator is responsible for planning, promoting, and executing engaging events and promotions across Seminole Dining?s residential and retail locations. This role focuses on en...

4d ago

Go to Apply

Director, Business Development - State Government

CAI • Tallahassee, FL • 6d ago

Sales & Marketing

Director, Business Development - State Government Req number: R7656 Employment @type: Full time Worksite flexibility: Remote Who we are CAI is a global services firm with over 9,000 associates worldwide and a yearly reve...

6d ago

Go to Apply

Account Executive, Net New

Cleo • Tallahassee, FL • 6d ago

Sales & Marketing

Account Executive, Net New Remote -USA The Account Executive is a part of Cleo's first-class Sales Team and becomes a product knowledge expert while focusing on selling directly to new and current clients, building pipel...

6d ago

Go to Apply

Account Executive

Copeland • Tallahassee, FL • 1w ago

Sales & Marketing

About Us We are a global climate technologies company engineered for sustainability. We create sustainable and efficient residential, commercial and industrial spaces through HVACR technologies. We protect temperature-se...

1w ago

Go to Apply

Integrated Marketing & Experiential Programs Specialist

Zoom • Tallahassee, FL • 1w ago

Sales & Marketing

What you can expect You will coordinate flagship events, virtual summits, and hospitality programs across the Americas. You'll manage cross-regional logistics while empowering field teams to execute premium brand experie...

1w ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)