VP of Marketing

Insight Global • Bellevue, WA • 1h ago

Job Description

We are seeking a hands-on Vice President of Marketing to build and scale a modern marketing engine that directly drives revenue. This is a rare combination role: we need someone who is both a creative, skilled writer and a full-stack marketing operator - someone who can craft a compelling POV, develop a content strategy, and execute a demand generation program without losing the thread between any of them.

This role requires a leader who:

Is deeply aligned with Sales and accountable for pipeline

Can write - not just direct writing, but produce sharp, differentiated content personally

Knows how to build demand from the ground up across digital, ABM, events, and field

Uses AI tools actively and creatively - not just for efficiency, but to sharpen thinking, accelerate ideation, and produce better work faster

Understands product marketing, messaging, and how to make a complex product easy to understand, buy, and sell

Has the grit to operate in a fast-moving, resource-constrained environment

You will have:

Direct ownership of pipeline and growth

The creative latitude to build a brand narrative that genuinely challenges category conventions

Close partnership with Sales and executive leadership

The ability to build a modern, AI-first marketing function from the ground up

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

Skills and Requirements

12-15+ years of B2B marketing experience

Proven track record in demand generation, pipeline creation, and revenue accountability

Demonstrated writing ability - a portfolio of content you've personally created, not just directed

Content strategy and multi-channel distribution experience

Close partnership with Sales teams in a B2B environment

Experience in growth-stage, PE-backed, or founder-led companies preferred

Tool fluency: Marketo, Salesforce, Outreach, Gong, LinkedIn, Sendoso, ZoomInfo

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