Marketing Technology Automation Manager

Southern New Hampshire University • Salt Lake City, UT • 1w ago

Description

Southern New Hampshire University is a team of innovators. World changers. Individuals who believe in progress with purpose. Since 1932, our people-centered strategy has defined us - and helped us grow a team that now serves over 180,000 learners worldwide.

Our mission to transform lives is made possible by talented people who bring diverse industry experience, backgrounds and skills to the university. And today, we're ready to expand our reach. All we need is you.

Make an impact - from near or far

At SNHU, you'll have the option to work remotely in the following states: Alabama, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Mississippi, Missouri, Nebraska, New Hampshire, New Mexico, North Carolina, North Dakota, Ohio, Oklahoma, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, West Virginia, Wisconsin and Wyoming.

We ask that our remote employees have access to a reliable internet connection and a dedicated, properly equipped workspace that is free of distractions. Employees must reside in, and work from, one of the above approved states.

The opportunity

The Marketing Technology Automation Manager will use marketing technology and engagement strategies to focus on optimizing student and prospect communications and improving student success through marketing automation tools, including Salesforce Marketing Cloud. You will collaborate with internal partners to provide technical guidance and strategic insights to improve processes and streamline operations. As a subject matter expert, you will improve the customer experience and promote a culture of learning, and growth within the team. You will report to the Director Marketing Automation. #LI-Remote

What you'll do:

Collaborate with internal partners to understand their challenges and project requirements. Use insights to adapt and support student/prospect communications, with a focus on optimizing the student experience through relevance and personalization. Ensure the compatibility of applicable components for efficient operation and seamless integration within the marketing tech stack.

Review marketing systems and operations to identify opportunities for improvement, and contribute to enhancements that support efficiency and streamlined daily work.

Advance previously identified marketing automation initiatives, prioritizing work that improves student engagement and success.

Apply hands-on experience in Journey development, automations, and SQL. Offer technical support and promote a cooperative environment toward the successful completion of projects.

Verify and test the scalability and longevity of solutions, using an approach focused on identifying and addressing potential issues early. Monitor solutions and perform necessary maintenance operations for any related solutions.

Document operationalization... For full info follow application link.

Southern New Hampshire University reaffirms its continuing commitment to afford qualified or qualifiable individuals an equal opportunity to compete for employment and advancement within the University. To ensure equal employment opportunity, Southern New Hampshire University shall not discriminate against any individual or group because of race, color, creed, ethnicity, sex, religion, national origin, citizenship, marital or parental status, disability, age, gender, gender identity or expression, sexual orientation, pregnancy, veteran/military status, genetic information, or on any other legally prohibited basis.

Southern New Hampshire University does not discriminate on the basis of sex in any education program or activity and is prohibited from doing so by Title IX. This requirement not to discriminate extends to both admission and employment at the University .

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