Overview
The Regional Sales Manager (RSM) leads a national team of Account Managers responsible for driving revenue growth across Panasonic's Professional Video & Audio Systems (PAVNA) portfolio. This is a channel-first role the RSM builds and activates a network of Dealers and Systems Integrators who serve as advocates and trusted advisors for Panasonic across key vertical markets.
Responsibilities
Business Leadership
Own and drive achievement of the PAVNA team revenue targets and business plan within budget parameters
Serve as Panasonic's internal authority on the PAVNA channel ecosystem and its application across target verticals
Identify market opportunities, emerging solutions, and partnerships that strengthen Panasonic's competitive position in the Pro A/V channel
Determine appropriate trade show and vertical event participation; manage team activity within PAVNA budget parameters
Collaborate cross-functionally with channel, product management, and BDM sales teams to generate growth
Contribute insights and field intelligence to support leadership's annual planning and go-to-market strategy
Team Management
Implement the go-to-market strategy within the team, translating direction from leadership into clear field execution
Maintain and grow relationships with strategic Dealers, Systems Integrators, and channel partners across all covered verticals
Support end user and vertical market engagement in partnership with the channel - not independently of it
Champion executive-level relationship development between Panasonic and key channel and end user executives
Develop and maintain accurate revenue forecasts; provide timely reporting to leadership on pipeline health, risk, and upside
People Development
Set clear performance expectations and accountabilities for each direct report; hold team members accountable consistently and equitably
Provide regular coaching, feedback, and development opportunities to elevate individual skill levels
Accompany team members on account visits to provide real-time leadership, support, and guidance
Identify and develop future sales leadership talent from within the team
Build a team culture grounded in ownership, transparency, and customer focus
Coach the team on effective use of AI productivity tools (e.g., AI-assisted proposal drafting, CRM enrichment, call prep) without replacing the human judgment and relationships that drive deals
CRM and Sales Management
Maintain advanced proficiency in Salesforce CRM and coach the full team on consistent, accurate usage
Drive pipeline hygiene, forecast accuracy, and pre-call commit discipline across the team
Use data and analytics to inform priorities, identify performance gaps, and hold the team accountable to results
Stay current on AI-powered sales enablement tools and selectively apply them to improve team efficiency and execution quality
Education and Experience
Bachelor's degree in Business, Marketing, or a related field
5-8 years of successful sales experience in the A/V market - manufacturer, reseller, or distributor channel
Demonstrated experience selling commercial-grade Pro A/V, Projection, and Display technologies and/or managed services
Prior experience managing a remote field sales team in a channel or direct sales environment
Strong working knowledge of professional A/V system applications and integration workflows
Ability to clearly articulate a channel partner value proposition and align it with end user and vertical market objectives
Excellent communication and negotiation skills - comfortable presenting at CIO/executive level
Proficient in Microsoft Excel and PowerPoint for business analytics and executive presentations
Proficiency in Salesforce or a comparable CRM platform
Forward-thinking mindset with comfort using AI and emerging productivity tools to improve team execution
Key Competencies
MBA or equivalent graduate education
Industry certifications (CTS, AVIXA, or equivalent)
Experience with managed services, SaaS, or software-plus-hardware solution selling
Existing relationships within the Higher Education, House of Worship, Enterprise, Live Events, Government, or Sports A/V markets
Familiarity with AI-driven camera automation workflows, intelligent production workflows, or AI-enhanced collaboration platforms
Other Requirements:
Remote position - U.S.-based, location flexible
Up to 50% travel required, including trade shows, customer visits, and internal meetings
Occasional evening and weekend availability during peak show season
Hybrid/Remote policy: Employees that reside within a certain distance from a Panasonic office will follow a hybrid work schedule.
Benefits & Perks - What's In It For You
Panasonic is committed to supporting your total wellbeing through a wide variety of benefits and wellness programs to support your physical, emotional, financial, social, and environmental health. Here's what you can expect:
Health Benefits - Offering medical, dental, vision, prescription plans, plus Health Savings Account and Flexible Spending Account options.
Voluntary Benefits - Life, accident, critical illness, disability, legal, identity theft, and pet insurance.
Panasonic Retirement Savings & Investment Plan (PRSIP) - 401(k) plan with company matching contributions and immediate vesting.
Paid Time-Off Benefits - Vacation, holidays, personal days, sick leave, volunteer, and parental & caregiver leave.
Educational Assistance - Tuition reimbursement for job-related courses after six months of service.
Health Management and Wellbeing Programs -Lifestyle Spending Account, EAP, virtual health management, chronic condition, neurodiversity, tobacco cessation, substance abuse support, and life stage and fertility resources. Available to eligible employees starting the first day of the month following your start date. Eligibility for each benefit may vary based on employment status, location, and length of service.
We Take Opportunity Seriously:
At Panasonic, we are committed to a workplace that genuinely fosters inclusion and belonging. Fairness and Honesty have been part of our core values for more than 100 years and we are proud of our diverse culture as an equal opportunity employer.
The wage range below is just one component of Panasonic's total package. Actual compensation varies depending on the individual's knowledge, skills, experience, and location. This role may be eligible for discretionary bonuses and incentives. *The minimum hourly wage for this role will be the greater of the posted range, or minimum wage for the location where the employee will be working, subject to local minimum wage requirements.
We understand that your career search may look different than others and embrace the professional, personal, educational, and volunteer opportunities through which people gain experience. If you are actively looking or starting to explore new opportunities, send us your application!
Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or other characteristic protected by law. All qualified individuals are required to perform the essential functions of the job with or without reasonable accommodation.
Due to the high volume of responses, we will only be able to respond to candidates of interest. All candidates must have valid authorization to work in the U.S.
Thank you for your interest in Panasonic.
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LI-Remote
Salary Range
$115,000 - $130,000 Salary / $260k - $275k OTE REQ-154678
