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Director of Sales and Marketing

Avenue5 Residential, LLC • Post Falls, ID • 12h ago

Director of Sales & Marketing

Summary of Responsibilities

The director of sales and marketing is a key member of the hotel's executive leadership team,

responsible for driving revenue performance across all market segments, elevating brand

visibility, and cultivating strong client relationships. This role oversees the strategic direction of

the sales, marketing, and event teams to ensure the hotel meets or exceeds revenue goals

while delivering an exceptional guest experience aligned with brand standards.

Primary Responsibilities and Objectives

Develop comprehensive action plans and set measurable objectives to increase revenue

and maximize profitability

Implement targeted sales and marketing strategies to attract new clients and strengthen

existing business

Conduct ongoing research and market analysis to identify emerging opportunities, new

segments, and competitive trends

Partner with revenue management to optimize pricing, inventory, and distribution channels

Maintain full knowledge of all hotel services, amenities, and upgrades to effectively position

the property and support successful sales efforts

Seek out and secure business from large organizations, including corporate groups,

government agencies, churches, sports teams, and other high-value segments

Develop and execute integrated marketing campaigns to drive awareness, occupancy, F&B

revenue, and event bookings

Prepare, distribute, and oversee promotional materials, advertisements, and digital content

to enhance brand visibility

Ensure all marketing communications align with brand standards and hotel policies

Collaborate with corporate marketing teams and local partners to maximize exposure and

community engagement

Oversee the management of key client accounts, ensuring long-term relationships and

repeat business

Communicate upgrades, new offerings, and service enhancements to clients to encourage

increased patronage

Maintain regular contact with clients to gather feedback, address concerns, and reinforce

loyalty

Ensure client needs and expectations are met throughout their stay or event experience

Collaborate closely with event planners, wedding coordinators, and catering teams to drive

bookings and ensure seamless execution

Oversee payment processing and ensure full and timely collection for services rendered

Lead, mentor, and develop the sales, catering, and marketing teams to achieve

departmental goals

Oversee training and development of sales support staff to ensure strong performance and

service excellence

Establish clear performance expectations, conduct regular coaching sessions, and support

professional growth

Foster a collaborative culture that prioritizes communication, accountability, and guest

satisfaction

Maintain a thorough understanding of hotel policies and ensure departmental compliance

Prepare and manage the annual sales and marketing budget

Forecast revenue, track performance, and present results to ownership and corporate

leadership

Oversee contracts, proposals, and negotiations to ensure profitability and compliance

Maintain accurate records, reports, and CRM data

Perform other duties as assigned

Education and Experience

Bachelor's degree in hospitality, business, marketing, or related field preferred

Five to seven years of progressive hotel sales leadership experience, ideally in a full-service

environment

Proven track record of achieving revenue targets and leading high-performing teams

Strong understanding of revenue management, digital marketing, and market segmentation

Excellent communication, negotiation, and relationship-building skills

Proficiency with hotel sales systems (Delphi, SalesPro, CI/TY, or similar) and CRM tools

Skills and Requirements

Strong leadership skills and ability to lead a team

Strong results driven mindset

Strong presentation and communication skills

Ability to adapt in a dynamic market

Collaborative, guest-focused approach

Strategic thinking and analytical ability

Required to complete and successfully pass the Avenue5 Fair Housing, Diversity and Inclusion

Training within the first 30 days of employment

Scheduling

Required to maintain a regular schedule which may require working outside of business

hours, weekends, and non-traditional holidays

May be required to be on-call and aid during times of high demand

Environment

Exposure to an environment typically found in a hotel or restaurant

Physical Requirements

Avenue5 will make reasonable accommodations to enable individuals with disabilities to

perform the essential functions of the job. These functions include, but are not limited to:

Ability to lift, push, and pull up to 25 pounds

Must be able to remain stationary, move around, reach, and position oneself as needed for

extended periods of time

Ability to perceive the nature of sounds at normal speaking levels including the ability to

receive detailed information through oral communication, and to make the discriminations

in sound

Ability to compare, copy, coordinate, synthesize, negotiate, communicate, and instruct

Ability to tolerate stressful situations

Ability to talk and express or exchange ideas through the spoken word. Those activities in

which they must convey detailed or important spoken instructions to other workers

accurately, loudly, or quickly

Ability to work under minimal to moderate supervision

This job description is not an all-inclusive list of functions and tasks. Over the length of employment, these functions and tasks may change.

Diversity

Diversity creates a healthier atmosphere: Avenue5 is an Equal Employment

Opportunity/Affirmative Action employer, and all qualified applicants will receive consideration

for employment without regard to race, color, religion, sex, age, national origin, protected

veteran status, disability status, sexual orientation, gender identity or expression, marital

status, genetic information, or any other characteristic protected by law.

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