Company Alaska Airlines
The Team
Guided by our purpose, core values, and leadership principles, we are creating an airline people love. Our corporate teams set the strategies and operational plans to ensure the success of our company. Whether we use our expertise in accounting, human resources, finance, planning, legal, marketing, or any of our operational divisions, our shared passion for travel and our guests is what motivates us to achieve excellence each day. If you share our passion for creating an airline people love, we want to hear from you.
Role Summary
The Manager of Lifecycle Marketing develops comprehensive strategies to nurture customer relationships across the entire customer journey. This role manages a team of lifecycle marketing experts focused on driving customer engagement and increasing customer lifetime value through excellent customer segmentation, email marketing, mobile marketing, and turning data into actionable insights.
Key Duties
Turn business goals and priorities into lifecycle marketing plans across revenue and loyalty; deliver on engagement targets.
Recommends the design of audience and segmentation, customer nurture, and reactivation campaigns, driving innovation and embracing machine learning and AI to drive step-change improvements in performance.
Leads the development of effective communication efforts to reach and change the behavior of existing and new customers through targeted email, direct mail, mobile app messaging, targeted digital media, and other touchpoints.
Leads the development of trip communications, including day-of travel, real-time policy updates, and product messaging. Utilizes communications channels to optimize the guest experience while reducing call center call volume, increasing positive social sentiment, and delivering Alaska care meaningfully through each touchpoint.
Drives cohesive storytelling through the year and continuously optimizes offers in the market based on customer-driven insights, business opportunities, and creative and channel performance monitored through regular reporting.
Communicate with senior leaders and revenue stakeholders about the impact of lifecycle marketing plans, including reporting on progress toward goals and making recommendations to improve future promotions.
Ensures commercial stakeholders approve all promotions before campaigns launch-partners with business and technical teams to resolve issues during development and testing.
Networks and builds relationships with key individuals internally and externally, focusing on operating at all levels of the organization.
Leads a cross-functional team in marketing, loyalty, revenue management, e-commerce, data science, and analytics to execute this vision.?
Applies deep knowledge of the domestic and global competitive environment and understands how Alaska is positioned to compete and win.
Develops people through effective performance management and ongoing feedback, focusing on fostering strategic and systems thinking, development of talent, and succession planning across teams and disciplines.
Shapes the team's culture through action, presence, and reinforcement of behaviors.
Job-Specific Experience, Education & Skills
Required
5 years of experience in marketing, personalization, marketing technology and operations, or related fields on behalf of B2C companies.
2 years of leadership experience.
Bachelor's degree, or an additional two years of relevant training/experience in lieu of this degree.
Excellent problem-solving skills and attention to detail.
Excellent communication and presentation skills, demonstrating significant experience influencing cross-functional teams and presenting to senior leadership.
Ability to work independently and work in high-pressure environment managing multiple priorities.
Proficient in marketing analytics systems (SQL, Tableau, Web Analytics, etc.).
High school diploma or equivalent.
Minimum age of 18.
Must be authorized to work in the U.S.
Preferred
Airline industry or travel/hospitality knowledge (revenue/pricing strategies).
Job-Specific Leadership Expectations
Embody our values to own safety, do the right thing, be caring and kind, and deliver performance.
Salary Range
$120,400 - $180,600 / year
Total Target Compensation Range (incl. bonus & equity)
$132,440 - $198,660
Salary Details
Pay will be based on multiple factors, including and not limited to location, relevant experience/level and skillset while balancing internal equity relative to other Alaska/Hawaiian/Horizon employees. Alaska/Hawaiian/Horizon is committed to fair, unbiased compensation along with competitive benefits in all locations in which we operate.
Note: We don't typically hire at the top of the range.
Total Rewards
Alaska Airlines, Hawaiian Airlines and Horizon Air pay and benefits can vary by company, location, number of regularly scheduled hours worked, length of employment, and employment status.
Free stand-by travel privileges on Alaska Airlines, Hawaiian Airlines & Horizon Air
Comprehensive well-being programs including medical, dental and vision benefits
Generous 401k match program
Annual bonus plans
Generous holiday and paid time off
For more information about Alaska/Hawaiian/Horizon Total Rewards please visit our career site and view benefits.
Regulatory Information
Equal Employment Opportunity Policy Statement
It is the policy of Alaska Airlines, Hawaiian Airlines and Horizon Air to comply with all applicable federal, state and local laws governing nondiscrimination in employment and to ensure equal opportunity in all terms, conditions, and benefits of employment or potential employment.
We also prohibit discrimination and harassment against any employee or applicant for employment because of race, color, religion, sex, national origin, age, disability, veteran status, genetic information and other legally protected categories.
We have established an EEO Compliance Program under Section 503 of the Rehabilitation Act of 1973 ("Section 503") and the Vietnam Era Veteran's Readjustment Assistance Act of 1974 ("VEVRAA"). All applicants and employees are treated without regard to their race, color, religion, sex, national origin, disability or protected veteran status. In addition, we have established an audit and reporting system to allow for effective measurement of its equal employment opportunity activities.
To implement this policy, we will:
(1) Recruit, hire, train and promote qualified persons in all job titles, without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information and any other legally protected categories;
(2) Ensure that employment decisions are based only on valid job requirements; and
(3) Ensure that all personnel actions and employment activities such as compensation, benefits, promotions, layoffs, return from layoff, Alaska Airlines, Hawaiian Airlines and Horizon Air sponsored programs, and tuition assistance will be administered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information and other legally protected categories.
Employees and applicants for employment will not be subjected to harassment, intimidation, threats, coercion or discrimination because they have engaged or may engage in (1) filing a complaint, (2) opposing any act or practice made unlawful by, or exercising any other right protected by, any Federal, State or local law requiring equal opportunity, including Section 503 and the equal opportunity provisions of VEVRAA, or (3) assisting or participating in any investigation, compliance evaluation, hearing, or any other activity related to the administration of any Federal, State or local law requiring equal opportunity, including Section 503 and the equal opportunity provisions of VEVRAA.
Government Contractor & Department of Transportation (DOT) Regulations
Alaska Airlines, Hawaiian Airlines & Horizon Air are regulated by the Department of Transportation (DOT - regulations, 49 CFR part 40) and all applicants are advised that post-offer and/or pre-employment drug testing will be conducted to determine the presence of marijuana, cocaine, opioids, phencyclidine (PCP) and amphetamines or a metabolite of these drugs prior to any offer or employment or transfer into a safety-sensitive position. Failure to submit to testing or positive indications of drug use will render the applicant ineligible for employment with Alaska Airlines/Hawaiian Airlines/Horizon Air and any employment offer will be withdrawn.
Apply by 7:00 PM Pacific Time on
5/13/2026
FLSA Status Exempt
Employment Type Full-Time
Regular/Temporary Regular
Location Seattle - Corporate HQ
L: #LI-B
Job Locations USA-WA-SeaTac
Requisition ID 2026-18736
Category Corporate & Operations
