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Digital Marketing Director

Armed Services YMCA of The U S A • Woodbridge, VA • 2h ago

?? Seeking: A Marketing Match Who Gets It

Armed Services YMCA | Remote (U.S.-based only)

Salary commensurate with experience $92-116K

We're the Armed Services YMCA-165 years strong, mission-driven, and not interested in boring marketing.

We're looking for a Digital Marketing Director (if you've got the scars and the wins to prove it) who knows how to make people stop scrolling and start caring.

About You

You're equal parts strategist and scrappy executor

You don't just follow trends-you're usually early to them (yes, we mean AI too)

You've tested, failed, optimized, and scaled-and have the metrics to show it

You can turn a mission into a movement (and know the difference)

You think in hooks, headlines, and conversion paths-not just campaigns

You're as comfortable in data dashboards as you are in creative brainstorms

Bonus points if:

You've built something from scratch and made it matter

You understand how to balance heart + performance (this is nonprofit, but we play to win)

You can translate TikTok, LinkedIn, and AI strategy to non-marketers clearly

What You'll Do

Lead and execute digital marketing strategy across social, email, web, and paid channels

Develop and optimize campaigns that drive awareness, engagement, and conversion

Leverage AI and emerging tools to increase efficiency, creativity, and performance

Analyze performance metrics and continuously refine campaigns based on data insights

Collaborate cross-functionally with fundraising, programs, and leadership teams

Manage external partners and/or internal resources as needed

Basic Qualifications (HR-Required)

Bachelor's degree in Marketing, Communications, Business, or related field AND - 8+ years of progressive experience in digital marketing, growth marketing, or related field OR equivalent combination of education and experience

Demonstrated experience managing and optimizing digital campaigns across multiple channels (e.g., social media, email, paid media, SEO/SEM)

Experience using marketing analytics tools (e.g., Google Analytics, CRM platforms, marketing automation tools) to inform decision-making

Strong written and verbal communication skills

Ability to manage multiple projects and deadlines in a fast-paced environment

Preferred Qualifications

Experience with AI-driven marketing tools and platforms

Experience in nonprofit, mission-driven, or purpose-led organizations

Familiarity with fundraising or donor acquisition/engagement strategies

Experience managing agencies or cross-functional teams

About Us

We serve military families where they serve-through childcare, food support, and programs that strengthen readiness and resilience. It's meaningful work. It deserves exceptional marketing.

The Relationship

We'll give you a mission worth your talent, room to experiment, and a team that moves fast. You bring curiosity, edge, and a bias toward action.

If you're looking for a place where your work actually matters-and performs-we should talk.

Military spouses, veterans and military affiliated job seekers encouraged to apply.

Armed Services YMCA is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. ASYMCA is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. We will not tolerate discrimination or harassment based on any of these characteristics. ASYMCA encourages applicants of all ages.

Armed Services YMCA acknowledges the minimal use of artificial intelligence (AI) technology in our initial recruitment stages. All AI use is coupled with human review and is designed to assist our team in building efficiencies and excelling at focusing on timeliness and communication in our hiring process. Our hiring teams thoroughly evaluate skills and qualifications and make all final hiring decisions.?

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