Headquartered in Colorado Springs, Colorado, Focus on the Family has nearly 700 employees who work to achieve the mission of enriching the lives of families, engaging the culture, advocating for life and spreading the Gospel of Jesus Christ. The work is meaningful, the culture is rewarding, and the purpose is eternal.
The Marketing Specialist 2 - Core Marketing position provides strategic marketing support across Core Marketing initiatives. This includes advanced project management, marketing plan development and execution, audience engagement strategies, reporting, and cross-functional collaboration to drive awareness, action, and growth. This role reflects a higher degree of autonomy, strategic input, and data-driven decision-making to advance core cultural and marketing initiatives.
Essential Duties/Responsibilities:
Channel Management & Traffic Coordination:
Serves as the central point of coordination for channel planning, prioritization, and execution across Core Marketing initiatives
Manages and maintains channel traffic calendars and dashboards, ensuring alignment with organizational priorities and capacity
Partners with Marketing Managers and Sr. Director to prioritize initiatives, allocate channel space, and resolve conflicts or bottlenecks
Ensures all campaigns and deliverables are routed, approved, and executed on schedule across email, web, social, paid media, and other channels
Monitors campaign flow from intake through execution, proactively identifying risks to timelines or delivery
Project Management & Execution Support:
Supports end-to-end execution of marketing initiatives, including timelines, asset coordination, approvals, and distribution
Maintains project visibility across systems (Aprimo, Airtable, CRM, etc.), ensuring accuracy of statuses, deadlines, and ownership
Drives accountability by following up with stakeholders and partners to ensure milestones are met
Assists in coordinating cross-functional efforts with Creative, Content, Legal, Brand, Broadcast, and external vendors
Prepares and tracks work orders, budgets, and related documentation in partnership with Business Affairs
Strategic Support & Initiative Ownership:
Contributes to campaign planning and channel strategy, offering input on audience targeting, timing, and execution approach
Identifies opportunities to improve channel performance, campaign efficiency, and audience engagement
Leads select marketing initiatives or campaign components with clear ownership of outcomes, timelines, and performance
Supports development and execution of lifecycle marketing and audience engagement strategies
Partners with Sr. Director and Managers to translate high-level strategy into executable plans
Reporting, Insights & Optimization:
Builds and maintains marketing dashboards and reporting tools to track channel performance, campaign results, and operational efficiency
Provides regular status updates and performance insights to the Sr. Director and key stakeholders
Analyzes campaign data (e.g., conversions, engagement, ROI) to inform optimization and future planning
Supports testing and optimization efforts across channels, including messaging, timing, and audience segmentation
Stakeholder & Partner Collaboration:
Acts as a key liaison between internal teams and external partners, ensuring clear communication and alignment
Coordinates meetings, tracks action items, and ensures follow-through on deliverables
Maintains strong working relationships with internal clients and support teams, building trust through responsiveness and reliability
Serves as a point of contact for marketing-related inquiries, ensuring timely and accurate responses
Operational & Administrative Support:
Maintains marketing calendars, documentation, and asset organization for Core Marketing initiatives
Supports internal communication efforts related to marketing priorities and campaigns
Coordinates logistics for campaigns, events, and promotional efforts (including inventory and materials)
Assists in reporting, forecasting, and tracking the impact of marketing programs
Other Duties/Responsibilities:
Limited travel as needed to conferences, representing the organization and its resources
Manages travel arrangements for shipments and staff as needed
Assists in managing student interns and volunteers
Shares responsibility for general administrative duties within the Resource Marketing area
Performs other duties as assigned
Managerial Breadth/Scope of Job:
None
Working Environment/Physical Requirements:
Fast-paced office environment with constantly changing priorities
Occasional travel may be required, including nights and weekends
JOB QUALIFICATIONS
Character/Spiritual:
Exemplifies Ephesians 5:1-2, "Therefore be imitators of God as dear children and walk in love, as Christ also has loved us and given Himself for us..."
Pursues the Great Commission given by Jesus Christ in Matthew 28:19-20, "Go therefore and make disciples of all the nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, teaching them to observe all things that I have commanded you; and lo, I am with you always, even to the end of the age."
Is a consistent witness for Jesus Christ; maintains a courteous, Christ-like attitude in dealing with people within and outside of Focus; adheres to the Standard of Moral Conduct (http://media.focusonthefamily.com/fotf/pdf/about-us/human-resources/moral-policy.pdf) and Statement of Faith (http://www.focusonthefamily.com/about/foundational-values#values) ; upholds Focus on the Family's ministry in prayer
Prays personally for Focus on the Family's staff and constituents and may occasionally lead in a public prayer
Engages in Christian ministry
Demonstrates behaviors aligned with FOF core values (http://www.focusonthefamily.com/about/foundational-values#values)
Personal Characteristics:
Entrepreneurial mindset; independent and creative thinker
Strong work ethic and ability to collaborate effectively
Mature and professional demeanor; able to represent the organization externally
Knowledge/Experience:
Bachelor's degree in Marketing, Communications, Advertising, Business, or related field (or equivalent experience)
2-4 years of experience in marketing, advertising, or communications with demonstrated project management skills
Familiarity with marketing principles
Christian media/publishing experience preferred
Proficiency in Windows and Mac office software
Experience with presentations and public communication preferred
Knowledge of digital communication tools and social media platforms
Skills, Abilities and Special Talents/Gifts:
Strong verbal and written communication skills
Ability to handle confidential information
Effective project planning and multitasking capabilities
Strong interpersonal, reporting, and presentation skills
Analytical mindset with attention to detail and accuracy
Basic technical knowledge of creative and/or product production processes
Logical, systematic, and creative problem-solving abilities
Strong organizational and time management skills
Stewardship Requirements:
Ability to remain within budget assigned for projects, recognizing stewardship responsibility of donor resources
Pay Range: $60,324 to $72,258
Application Materials Required: Cover Letter, Resume/CV
*Colorado Residents: In any materials you submit, you may redact or remove any age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.
Application Materials Instructions: Please identify the job specific minimum qualifications you possess in your cover letter and be sure your resume includes any and all relevant experience to be accurately assessed against the qualifications listed in the posting. To apply, please submit the following application materials to this posting. 1. A current resume. 2. A cover letter that specifically addresses the job requirements and outlines qualifications.
Focus on the Family puts a high value on our team members and offers a unique benefit package.
Employees scheduled for 20 hours or more per week are eligible for:
Norton LifeLock ID Theft Coverage
Legal Shield/ID Shield Coverage
AFLAC
403B Retirement Plan
Vacation Time & Vacation Payout
Sick Time
Holidays
Service Awards
Community Service Days
Bookstore Discount
Fitness Center
Employees scheduled for 30 hours or more per week are eligible for all the above and:
Medical Plan
Dental Plan
Vision Plan
Life Insurance
Disability Insurance
Flexible Spending Accounts
EAP (Employee Assistance Program)
Tuition Reimbursement
Warehouse Membership Reimbursement
Note: This is a summary and should not be construed as future promises to continue to provide benefits as outlined above. For complete and definitive language, refer to the governing plan documents.
*Temporary employees are not eligible for benefits, except for:
Sick Time
Bookstore Discount
Fitness Center
Tentative Search Timeline:
Priority will be given to applications submitted by May 30, 2026 However, this posting will remain open until filled.
The potential employee start date is June 8, 2026
Posting date: April 30, 2026
Un-posting date: ongoing until filled
Posting contact email: job@fotf.org
Helping Families Thrive in Christ! Focus on the Family is a 501c3 Christian Non-Profit Ministry.
Job Details
Pay Type Salary
