Marketing Manager - Animal Health

Patterson Companies, Inc. • United States, United States • 2h ago

Patterson isn't just a place to work, it's a partner that cares about your success.

One of the distinguishing marks of our company is the talented people who embrace the people-first, always advancing, and results-driven culture. Professional growth abounds in this motivating environment. We value the diverse talents and experiences our employees bring to Patterson and believe that they build a stronger and successful organization.

As a Marketing Manager, you will be responsible for the planning, copywriting, and execution of integrated marketing programs from start to finish supporting the Dolphin product lines. The Marketing Manager develops marketing programs that build brand awareness, attract new customers, drive growth of existing customers, and foster customer retention through an engaging buyer journey while ensuring alignment to Patterson business objectives. With a deep understanding of customer needs and pain points, this role develops push and pull integrated marketing campaigns leveraging digital and direct channels that are creatively developed in collaboration with graphic designers.

Essential Functions

To perform this job successfully, an employee must be able to perform each essential function satisfactorily, with or without reasonable accommodation. To request a reasonable accommodation, notify Human Resources or the manager who oversees the position.

Plan, develop (including copywrite) and execute annual and quarterly marketing plans to promote the assigned segment/category

Work closely with the Sales Manager to identify targeted product growth opportunities

Develop relevant messaging and offers to engage these target segments to purchase

Develop customer-facing tools to enable Dolphin's field-based sales organization to close deals and deliver profitable growth

Work with Multimedia Design Specialist to develop engaging optimized web content to support the customer journey and deliver qualified leads

Assist with process improvement projects to streamline current approaches

Understand target customer pain points and what is valued through voice of customer research

Stay current on market trends, best practices and the competitive landscape, adapting strategies to changing business conditions

Attend external networking/ learning events to ensure awareness of marketing advancements

Manage and develop direct reports

Perform other Marketing Manager duties as assigned

Job Qualifications

Required Qualifications

Bachelor's Degree in Marketing, Communications or related field

At least 5 years of Marketing/Communications experience required

Understanding of digital and direct marketing tactics (SEO/SEM, email, direct mail)

Proven ability to develop and execute an annual integrated marketing campaign calendar

Experience meeting project deadlines and achieve KPI goals while delivering positive ROI

Appreciation for and understanding of various marketing technologies e.g. marketing automation

Strong communication skills, both verbal and written

Confident, outgoing, detail-oriented self-starter

Curious with a drive to achieve results and develop /sharpen marketing skills

Team player who can function independently and thrives in team collaboration

Ability to prioritize multiple deadlines

Ability to adapt quickly to shifting priorities

Excellent organization and project management skills

Working Conditions

Physical Demands

Operating a computer or other office devices for the majority of the workday

May occasionally need to move packages up to 10 pounds such as office supplies or equipment

Must be able to communicate with others in person, over the phone, and in writing

Must be able to understand and effectively exchange accurate information with others such as coworkers, customers and vendors

Must be able to read and interpret various electronic and written documents

Environmental Factors

This position is in an office environment in which team members occupy desks in assigned areas or at meeting/collaboration spaces within the building. The building's primary work areas consist of desks, chairs, computers and other office equipment and devices for professional services.

Travel

This position will have required travel up to 5% of the time (off-site meetings).

What's In It For You: (https://www.pattersoncompanies.com/join-us/)

We provide competitive benefits, unique incentive programs and rewards for our eligible employees:

Full Medical, Dental, and Vision benefits and an integrated Wellness Program

401(k) Match Retirement Savings Plan

Paid Time Off (PTO)

Holiday Pay & Floating Holidays

Volunteer Time Off (VTO)

Educational Assistance Program

Full Paid Parental and Adoption Leave

LifeWorks (Employee Assistance Program)

Patterson Perks Program

The potential compensation range for this role is below. The final offer amount could exceed this range, based on various factors such as candidate location (geographical labor market), experience, and skills.

$85,500.00 - $113,966.67

EEO Statement

Patterson provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or other related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.

At Patterson Companies, we live our values everyday. With more than 8,000 employees worldwide, we're responsible for providing dentists, veterinarians, animal producers, and farmers with the support they need to keep us and our animals healthy.

An Equal Opportunity Employer

Patterson Companies, Inc., is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors.

Go to Apply

Investment Banking - Technology, Semiconductors - Vice President

JPMorgan Chase • New York, NY • 46min ago

Hospital & Medical

Job Summary As a seasoned Technology (Semiconductors) Investment Banking professional, you'll have experience developing strong relationships with corporates and financial institution clients and working across different...

46min ago

Go to Apply

Senior Manager, Project Management (Bank Tech)

Capital One • Mclean, VA • 46min ago

Hospital & Medical

46min ago

Go to Apply

CTE - Business, Finance and Information Technology Education Teacher

Craven County Schools • Vanceboro, NC • 55min ago

Hospital & Medical

Position:Business, Finance, and Information Technology Education Teacher Reports to: Principal Terms of Employment: 10 month (unless otherwise specified) Pay Grade: NC State Salary Schedule (commensurate with experience)...

55min ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)