Growth Marketing Manager

Intercontinental Exchange (ICE) • Jacksonville, FL • 4h ago

Overview

Job Purpose

ICE Mortgage Technology is the leading cloud-based platform provider for the mortgage finance industry. ICE Mortgage Technology solutions enable lenders to originate more loans, reduce origination costs, service more loans more efficiently and reduce the time to close, all while ensuring the highest levels of compliance, quality and efficiency.

This role sits at the intersection of product marketing, demand generation and field enablement. You'll own the development and execution of growth marketing programs-including webinar strategy, paid media campaigns, ad execution and digital demand generation-while also building the sales enablement materials and competitive intelligence that help our go-to-market teams win. You'll coordinate across Marketing, Product, Sales and Professional Services to drive pipeline, accelerate revenue and strengthen ICE Mortgage Technology's market position.

You'll need to quickly become an expert on ICE Mortgage Technology products, the market, our customers and the competitive landscape-and translate that knowledge into high-impact campaigns and materials that clearly communicate the value of our solutions.

Responsibilities

Growth marketing and demand generation

Own end-to-end webinar program-strategy, content development, speaker coordination, promotion, execution and post-event follow-up-to drive qualified pipeline.

Plan, execute and optimize paid media campaigns across digital channels (LinkedIn, Google Ads, programmatic, industry publications) aligned to quarterly pipeline targets.

Manage ad creative development and execution, ensuring brand consistency and performance tracking across all paid placements.

Build and refine demand generation funnels including landing pages, email nurture sequences and conversion optimization.

Track, analyze and report on campaign performance metrics (CPL, MQL, pipeline contribution, ROI) and recommend data-driven optimizations.

Coordinate with external agencies, media vendors and internal creative teams to deliver campaigns on time and on budget.

Sales enablement

Support the development and implementation of messaging platforms that position ICE Mortgage Technology and its product lines in the marketplace.

Lead go-to-market strategies and tactics for new product and release launches, including outbound client communications.

Develop and manage outbound product materials such as brochures, data sheets, white papers, web content and newsletter articles.

Ensure continuous enhancement and maintenance of a competitive, best-in-class library of marketing and sales enablement materials.

Train field sales on product positioning-ensure all sales team members can internalize and clearly communicate our messaging.

Cross-functional coordination

Serve as the connective tissue across Marketing, Product, Sales, Professional Services and field teams-aligning campaigns, content and enablement to shared revenue goals.

Coordinate with event and field marketing teams on conference activations, sponsorships and co-marketing opportunities.

Partner with Product to translate roadmap updates into market-ready messaging and launch materials.

Knowledge and Experience

BA or BS degree and/or equivalent experience required.

5+ years in B2B technology marketing with a strong mix of product marketing and growth/demand generation experience.

Proven track record planning and executing paid media campaigns (LinkedIn Ads, Google Ads, programmatic) with measurable pipeline impact.

Hands-on experience managing webinar programs end to end-from strategy through execution and performance analysis.

Experience developing high-impact sales enablement materials including presentations, battlecards and positioning documents.

Strong analytical skills with the ability to interpret campaign data, build dashboards and translate metrics into actionable recommendations.

Experience with marketing automation and CRM platforms (e.g., Marketo, HubSpot, Salesforce).

Experience in competitive research and analysis within a SaaS or financial technology environment.

Excellent verbal and written communication skills-able to distill complex products into clear, compelling messaging.

Highly organized with the ability to manage multiple projects, stakeholders and deadlines simultaneously.

Strong cross-functional collaboration skills; comfortable working with Sales, Product and executive leadership.

Highly self-motivated with the ability to work independently in a fast-paced environment.

Ability to travel, up to 20%.

Preferred Qualifications

Experience in the mortgage, real estate or financial services industry.

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