(On-site) Marketing Analyst - WVU Online

West Virginia University • Morgantown, WV • 9h ago

Description The Department of WVU Online at West Virginia University is currently accepting applications for an on-site Marketing Analyst. About the Opportunity The Marketing Analyst for WVU Online will support market research, competitive analysis, and digital marketing initiatives. This role focuses on identifying market opportunities, assessing competitor strategies, and providing data-driven insights to enhance marketing efforts. The analyst will play a key role in managing marketing projects, tracking campaign performance, and optimizing digital content for engagement and conversion. Working closely with the Director of Marketing and cross-functional teams, the ideal candidate will be highly analytical, detail-oriented, and proactive in identifying trends and opportunities. They will leverage market data to support strategic decision-making and contribute to the development of impactful marketing campaigns across digital, social media, and other channels. Application Instructions A resume and cover letter are required. Please note that applications without these attachments will not be moved forward in the selection process. When completing an application, select "Additional Attachments" to attach a resume, CV, cover letter or other documents. Be sure to select the "Relevant" box next to the file name to include the attachment with your application for a specific position. If left unchecked on a required document, the hiring team will be unable to move your application forward for review. We strongly believe in work-life balance and keeping time for things we love outside our work. WVU offers generous benefits, including: 37.5-hour work week 13 paid holidays (staff holiday calendar) 24 annual leave (vacation) days per year or more based on years of service (employee leave) 18 sick days per year (for when you're ill, for when you need time to care for sick family, for your own, or your family's, regularly scheduled medical appointments. Who is family for the purpose of this leave? A lot of people in your life including immediate relatives and in-laws as well as others considered to be members of your household living under the same roof) WVU offers a range of health insurance and other benefits 401(a) retirement savings with 6% employee contribution match, eligibility to continue health insurance, and other retiree perks. Looking for more retirement benefits information? Check out retirement health insurance benefits, retirement income, and FAQ's. Wellness programs What You'll Do Conduct market research and competitive analysis to identify trends, emerging opportunities, and industry shifts that impact digital marketing strategies. Analyze competitor offerings, messaging, and positioning to inform marketing strategies and differentiate programs. Track industry benchmarks and key performance indicators (KPIs) to assess the effectiveness of marketing efforts. Provide data-driven recommendations for positioning, audience segmentation, and market expansion strategies. Support marketing initiatives by coordinating projects, tracking timelines, and ensuring deliverables are met. Assist in developing and maintaining project plans for campaigns, website updates, and digital initiatives. Collaborate with internal teams (content, design, development) and external partners to execute marketing projects efficiently. Help streamline marketing workflows by documenting... For full info follow application link.

West Virginia University is proud to be an Equal Opportunity employer and is the recipient of an NSF ADVANCE award for gender equity. The University values diversity among its faculty, staff, and students, and invites applications from all qualified applicants regardless of race, ethnicity, color, religion, gender identity, sexual orientation, age, nationality, genetics, disability, or Veteran status.

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