Technology Field Marketing Professional

IBM • Austin, TX • 7h ago

Introduction

Field Marketing drives IBM's core mission of being a catalyst that makes the world work better through market and technology obsession, disciplined execution of omni-channel campaigns, and the mantra of no daylight between marketing and sales. If you are passionate about driving growth, being a part of a world-class field marketing organization, and serving as the face of marketing to the field, we want to hear from you.

Your role and responsibilities

Transform the way we engage with clients and partners, while elevating the role of the marketing at IBM as a Manager, Americas Technology Field Marketing supporting our Apptio products.

In this role, you will lead the Apptio field marketing team and own end-to-end go-to-market execution across the portfolio following integration into IBM MCC. In 2026, Apptio is expected to deliver double-digit growth and play a key role in driving SaaS transformation within IBM Americas' $5B Automation Platform business.

As Manager, Americas Technology Field Marketing, Apptio, you will:

Lead, empower, and develop a team of Field Marketers supporting the Apptio portfolio across the Americas, providing stability, clarity, and executional rigor following integration into IBM MCC.

Demonstrate deep expertise of Apptio solutions and client use cases across Americas markets, while coaching and developing others to growth in their knowledge

Own end-to-end field marketing execution for Apptio products, translating business priorities and sales plays into integrated omni-channel marketing plans that create and progress pipeline.

Orchestrate and leverage the collective strength of IBM MCC to deliver on KPIs and business objectives, creating compelling marketing tactics that resonate with client needs and address pipeline gaps

Lead from the front with 'no daylight between marketing and sales' with Americas Sales leadership for Apptio

Drive accountability for program budgets, investment decisions, and performance measurement, ensuring clear outcomes and ROI across campaigns and initiatives.

Partner with global marketing, product marketing, demand strategy, and ecosystem teams to localize and land priority programs aligned to Apptio sales plays.

Represent the voice of the field back into extended Americas and Global teams, providing feedback on messaging, programs, and execution effectiveness to continuously improve impact.

Support the ongoing evolution of Apptio marketing as part of the broader Automation portfolio while preserving Apptio domain expertise and market credibility.

This role is ideal for strategic marketing managers with a broad set of integrated, omni-channel marketing, communications and consultative skills. This role requires at least three days of in-office presence per week and reports into the Manager, Americas Field Marketing, Automation.

Required technical and professional expertise

Distinguished written and oral English skills; the ability to present and communicate ideas clearly and persuasively at all levels, especially at the executive level

Experience in creating and implementing end-to-end marketing plans, leveraging different marketing teams within the organization, including global teams

Experience in working hand-in-hand with Sales, familiarity with sales pipeline and forecast concepts

Familiarity with all disciplines of the marketing mix (events, social, ABM, content, digital)

Strong understanding of end-to-end digital funnel KPIs and working out marketing leads with sales

Fluency in business and marketing metrics, strategic business planning acumen and ability to quickly adjust based on business needs

Preferred technical and professional experience

Experience working with the US market

Experience working with IBM Apptio products Cloudability, Kubecost, and/or Apptio.

Experience working with Automation Platform products Instana, Turbonomic, Maximo, Terraform (HashiCorp), Vault (HashiCorp), Verify, and/or Hybrid iPaaS

Experience working with remote teams and/or global teams

IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

IBM

Go to Apply

Share this job

Similar Jobs

Lead, SMC Marketing

Snap Inc. • Austin, TX • 7h ago

Sales & Marketing

Snap Inc ( https://www.snap.com/en-US/ ) is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering p...

7h ago

Go to Apply

Marketing Cloud AI Architect - Specialist Master

Deloitte • Austin, TX • 13h ago

Sales & Marketing

Marketing Cloud AI Architect - Specialist Master Our Deloitte Customer team empowers organizations to build deeper relationships with customers through innovative strategies, advanced analytics, Generative AI, transforma...

13h ago

Go to Apply

Representative - Inside Sales

WESCO • Austin, TX • 14h ago

Sales & Marketing

As a Representative - Inside Sales, you will interact with existing customers, to increase sales of the Company's products and/or services. You will obtain, create, and up-sell orders, creating customer satisfaction and...

14h ago

Go to Apply

Salesforce Marketing Cloud Engagement Administrator

Raymond James Financial, Inc. • Austin, TX • 1d ago

Sales & Marketing

Please note: This role is not eligible for immigration Work Visa sponsorship, either currently or in the future. Key Responsibilities Marketing Cloud Engagement Serve as the primary execution and administration resource...

1d ago

Go to Apply

Sales Associate

Carter's/OshKosh • Round Rock, TX • 1d ago

Sales & Marketing

If you are a CURRENT Carter's employee, do not apply via this external application. Search "Browse Jobs" in Workday to apply internally. Love what you do. Carter's Careers. As a Sales Associate, you will be the first fac...

1d ago

Go to Apply

Auto Sales Representative

Lithia & Driveway • Austin, TX • 1d ago

Sales & Marketing

Dealership:L0456 Kia of North Austin KIA of North Austin We are dedicated to delivering honest value, earning customers for life, taking personal ownership, improving constantly and having fun! If you share these goals,...

1d ago

Go to Apply

Senior Communications and Policy Analyst (Remote)

GovCIO • Austin, TX • 2d ago

Sales & Marketing

United States Suitability/Public Trust Fully remote Information Technology Overview GovCIO is currently hiring for Senior Communications and Policy Analyst to support program management, public relations, strategic plann...

2d ago

Go to Apply

Account Executive

EDB • Austin, TX • 2d ago

Sales & Marketing

A Little About Us EDB provides a data and AI platform that enables organizations to harness the full power of Postgres for transactional, analytical, and AI workloads across any cloud, anywhere. EDB empowers enterprises...

2d ago

Go to Apply

Digital Marketing Coordinator

UNIVERSITY OF TEXAS AT AUSTIN • Austin, TX • 2d ago

Sales & Marketing

SEO and GEO Content DevelopmentWrite and optimize website content aligned with SEO strategy and enrollment goalsTranslate external agency audits and content strategies into publishable contentIdentify target keywords, to...

2d ago

Go to Apply

Entry Level Sales Representative

POWER HOME REMODELING GROUP LLC • Round Rock, TX • 3d ago

Sales & Marketing

Entry-Level Sales Representative Power is where hustle meets purpose. Its where leadership opportunities, life-enhancing benefits, and award-winning culture come together. Why? Because our people are our most important a...

3d ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)