Lead, Customer Marketing and Storytelling

PLURALSIGHT, LLC • Draper, UT • 4h ago

Job Description:

The Lead, Customer Marketing and Storytelling will build and scale the customer narrative engine that helps power our next phase of growth. Sitting at the intersection of Marketing, Customer Success, and Sales, this role owns the strategy and execution for turning customer success into compelling stories, reviews, and customer engagements that strengthen our market position and accelerate revenue.

This is a hands-on role for a strong storyteller and program builder who can identify the right advocates, develop high-quality customer content, and activate those assets across the business. You will help bring our value to life through customer voice showing prospects, analysts, and the market what success looks like with our platform.

Who you're committed to being:

You enjoy learning and are open to new ways of doing things.

You are not afraid to be yourself, experiment, make mistakes and learn from them, ask questions, or voice your concerns.

When communicating you are self-aware, insightful, and proactive.

What you'll do:

Customer Marketing Strategy and Cross-Functional Alignment

Own the customer marketing and storytelling strategy aligned to the company's overall business objectives and go-to-market efforts.

Partner with cross-functional teams, including Customer Success, Sales, Product Marketing, PR, and Digital teams to identify high-impact customer narratives and build relationships with customer champions.

Develop a scalable approach and sustainable pipeline of customer advocates across strategic segments, industries, products and use cases.

Support customer nomination and selection processes tied to strategic campaigns, launches, and sales priorities.

Customer Story Development and Content Production

Identify, interview, and develop a vast portfolio of compelling customer stories, including press releases, case studies, video testimonials, award submissions, and customer proof points that showcase the value of our solutions.

Conduct interviews with customers, including VP and C-level executives, to gather insights and craft authentic, engaging stories.

Translate complex customer experiences into engaging narratives that resonate with target buyers.

Manage the full content workflow from sourcing and briefing through approvals, production, publication, and channel distribution.

Customer Story Amplification and Activation

Collaborate with Product Marketing and Digital teams to integrate customer stories into website content, campaigns, social media, demand generation, and sales enablement.

Equip Sales and SDR teams with customer proof assets and messaging that can support active opportunities and accelerate deal cycles.

Partner with Events, PR, and Communications teams to activate customers in webinars, speaking engagements, media opportunities, and industry programs.

Maintain a centralized library of customer story assets to support use across Sales and Marketing.

Help ensure the voice of the customer is reflected in internal planning and external communications.

What success looks like

Robust customer marketing program and optimized performance - including, increased customer story production across priority segments and use cases; increased program engagement across Sales teams; and growth in customer-led engagements and participation.

Increased adoption and impact of customer stories and proof points across the sales cycle and strategic pipeline opportunities.

Improvement in peer review presence and sentiment across platforms such as G2 and Gartner Pee r Insights.

Customer narratives and story telling contribution to brand credibility, differentiated positioning, and pipeline influence.

Experience you'll bring:

Demonstrated success building and executing... For full info follow application link.

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