Vice President, Marketing Capabilities & Transformation

St. George's University • Great River, NY • 2h ago

The Opportunity

Medforth Global Healthcare Education (MGE) seeks a strategic and execution-oriented Vice President, Marketing Capabilities & Transformation to modernize and scale the organization's marketing infrastructure, technology, and operating model.

Reporting to the Chief Marketing Officer, this leader will build and lead a Marketing Capabilities Center of Excellence responsible for marketing technology, digital platforms, automation, and AI-enabled engagement across the Medforth portfolio.

This role will play a critical part in transforming marketing into a technology-enabled growth engine, ensuring prospective students can move seamlessly from inquiry to application through modern digital experiences and intelligent automation.

A core priority will be implementing AI and agentic solutions that enhance the prospective student journey while reducing reliance on traditional digital enrollment application and call center models.

Key Responsibilities

Marketing Technology Leadership

Define and execute the roadmap for Medforth's marketing technology ecosystem, including CRM, marketing automation, and digital experience platforms.

AI-Driven Transformation

Lead adoption of AI-powered engagement capabilities such as conversational agents, automated workflows, and predictive engagement models that enhance the prospective student experience.

Marketing Capabilities Center of Excellence

Build and lead a centralized team responsible for marketing operations, martech architecture, website infrastructure, and platform governance.

Digital Experience & Platforms

Oversee the institutional web ecosystem and ensure digital channels function as high-performing enrollment platforms fully integrated with CRM and marketing systems.

Enterprise Transformation

Drive modernization through automation, scalable systems, and integrated data capabilities that support enrollment growth and operational efficiency.

Cross-Functional Leadership

Partner closely with Marketing, Admissions, Growth & Strategy Analytics, and IT to ensure technology, data, and workflows align to support the full enrollment lifecycle.

Candidate Profile

The ideal candidate is a technology-savvy marketing leader and transformation architect with deep experience modernizing marketing organizations through data, automation, and AI.

Key Qualifications

12+ years of leadership in marketing technology, marketing operations, or digital transformation

Experience implementing modern CRM, marketing automation, and digital engagement platforms (Salesforce ecosystem preferred)

Demonstrated success deploying AI or automation solutions that improve customer experience and operational efficiency

Proven ability to build scalable platforms, teams, and operating models in complex organizations

Strong executive communication skills and ability to translate technical strategies into business impact

Preferred Experience

Experience in higher education, healthcare marketing, or enrollment marketing

Experience implementing AI-driven student or customer engagement solutions

The anticipated salary range for the role is $170,000 - $230,000 per year. The final salary offered may vary and will be determined based on factors such as job-related knowledge, skills, experience, location, and education of the successful candidate. This information is provided per local law.

USS is an equal opportunity employer. As such, it is company policy to fill positions with qualified candidates regardless of race, color, sex (including sexual orientation and gender presentation), age, religion, ancestry, national origin, citizenship status, pregnancy, marital status, medical condition, genetic information, disability, status in the Uniformed Services of the United States (including veteran status) or status as a victim of domestic violence, except where there is a bona fide occupational qualification. This policy protects applicants and employees from discrimination in the hiring process.

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