Marketing Lead Data Implementation

AmeriHealth Caritas • United States, United States • 2d ago

For roles that are 100% remote or hybrid, you must have access to a reliable high-speed internet connection to support daily job responsibilities. A minimum bandwidth of 50 Mbps download and 5 Mbps upload is required. Those fully remote associates residing in states where service is required by contract, law, or regulation will be allowed to submit for reimbursement.

Your career starts now. We're looking for the next generation of health care leaders.

At AmeriHealth Caritas, we're passionate about helping people get care, stay well and build healthy communities. As one of the nation's leaders in health care solutions, we offer our associates the opportunity to impact the lives of millions of people through our national footprint of products, services and award-winning programs. AmeriHealth Caritas is seeking talented, passionate individuals to join our team. Together we can build healthier communities. If you want to make a difference, we'd like to hear from you.

Headquartered in Newtown Square, AmeriHealth Caritas is a mission-driven organization with more than 30 years of experience. We deliver comprehensive, outcomes-driven care to those who need it most. We offer integrated managed care products, pharmaceutical benefit management and specialty pharmacy services, behavioral health services, and other administrative services.

Discover more about us at www.amerihealthcaritas.com .

Job Summary

The Marketing Lead - Data Implementation supports omni-channel communications campaigns within Salesforce Marketing Cloud for both acquisition of new members and renewal of existing members. This role manages critical marketing data workflows, partners cross-functionally to execute complex projects, and ensures accurate, timely, and compliant delivery of marketing initiatives that support corporate strategy.

Essential Functions:

Manage and execute marketing data workflows supporting omni-channel campaigns within Salesforce Marketing Cloud and CRM platforms.

Pull, process, and manage membership data lists from internal CRM and external partner systems for marketing campaigns and reporting.

Own and maintain marketing data integrity, including management of do-not-contact files and compliance-related data requirements.

Produce daily, weekly, monthly, and ad hoc marketing performance and operational reports.

Analyze marketing data to identify trends, optimize campaign performance, and support executive and stakeholder reporting.

Collaborate cross-functionally with marketing, sales, analytics, and technology teams to ensure timely and accurate project delivery.

Education/Experience:

Bachelor's Degree.

3 or more years of marketing, data, CRM, or analytics-related experience.

Other Skills:

Strong knowledge of marketing automation, CRM platforms, and digital media.

Salesforce Sales Cloud and Salesforce Marketing Cloud experience.

Advanced Excel and analytical skills, including pivot tables and data manipulation.

Intermediate experience with SQL, Tableau, and BI reporting tools.

Ability to translate data insights into business recommendations.

Strong project management, organizational, and time management skills.

Proficiency with Microsoft Word, Excel, Outlook, PowerPoint, SharePoint, and Visio.

Self-motivated, detail-oriented, and able to manage multiple priorities effectively.

Our Comprehensive Benefits Package

Flexible work solutions including remote options, hybrid work schedules, Competitive pay, Paid time off including holidays and volunteer events, Health insurance coverage for you and your dependents on Day 1, 401(k) Tuition reimbursement and more.

As a company, we support internal diversity through:

Recruiting. We are an equal opportunity employer. We do not discriminate on the basis of age, race, ethnicity, gender, religion, sexual orientation, or disability. Our inclusive, equitable approach to recruiting and hiring reinforces our commitment to DEI.

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