Associate Director, Regional Marketing

BeOne Medicines • Emeryville, CA • 3h ago

General Description:

The Associate Director, Regional Marketing reports into the West Director, Regional Marketing, and is responsible for developing and executing essential Key Opinion Leader (KOL) customer strategies and tactics that support BeOne's hematology oncology products with thought leaders within the US. This field-based regional marketing role will collaborate closely with cross-functional partners, including Sales, Medical Affairs, Market Access, Training, Commercial Operations & Business Analytics.

Key states within the geography are California, Oregon, and Washington

Key states within the geography are California, Oregon, and Washington. Successful canddiate must live full time within the territory.

Essential Functions of the job:

Contribute as a Regional Marketer on the Customer Enterprise Team supporting Hematology portfolio, including Brukinsa (zanubrutinib) to ensure advocacy development in core hematology indications.

Implement integrated KOL and customer engagement strategies and execution plans in support of Brukinsa in CLL as well as current indications

Build strong partnerships with external KOL customers and partners and influence commercial strategy with internal partners and stakeholders

Demonstrate marketing thought leadership and represent BeOne at key US and ex-US meetings, conferences, and functions as needed

Actively participate in developing promotional speaker bureau strategy in support of BeOne's oncology portfolio and education needs for Brukinsa in current and future indications.

Execute integrated commercial and marketing strategic plans at national/regional scientific meetings with collaborative and aligned purpose

Partner with Sales, Medical Affairs, Market Access, and Commercial Operations & Business Analytics teams to ensure alignment of BeOne's US commercialization strategy; Uncover, prioritize, and communicate market insights, challenges/barriers, and solutions to the organization

Develop promotional peer-to-peer content and programing including product theaters and other conference promotional education in alignment with annual congress plan

Develop and execute integrated commercial advisory boards to gain insights that will inform brand strategies

Evaluate and implement innovative KOL tactics to drive brand objectives and strategies

Contribute actively on all key marketing deliverables including QBR, brand/tactical planning, and Launch Readiness Reviews

Drive business results, and contribute to culture and people initiatives aligned with BeOne mission and values

Education Required:

Bachelor's degree required. Advanced degree (e.g., MA, MBA, PharmD, PhD) preferred in business, economics, biological, or medical sciences.

Qualifications:

BA/BS degree with 8+ years of pharmaceutical industry marketing or related experience (examples include sales, finance, forecasting, market research, healthcare agency, consulting, etc.)

3 + years of experience in Hematology Oncology sales and/or marketing preferred

Biotech or pharmaceutical US marketplace launch experience preferred

Demonstrated ability to establish actionable and meaningful relationships with KOL customers as well as with internal commercial teams, medical affairs, clinical development colleagues

Skilled in influencing cross-functional teams, including interfacing with key internal and external stakeholders and with scientific and commercial teams

Excellent interpersonal, oral, and written communication skills, including demonstrated ability to synthesize data and prepare / deliver a clear overview of commercial insights, opportunity, and risks

Demonstrated strength in the core competencies of communication, strategic agility, achieving results, and teamwork/collaboration

Computer Skills:

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