Digital Marketing Manager

Robert Half • Brighton, MI • 4h ago

Description

This Digital Marketing Manager plays a key role in developing and executing integrated marketing strategies that support customer engagement, business growth, and brand relevance. Reporting to marketing leadership, this role leads a team of marketing strategists in delivering campaigns and initiatives aligned with organizational goals. The Digital Marketing Manager partners with business units and cross-functional teams in side the department and external to ensure marketing efforts are insight-driven, customer-focused, and measurable.

What You'll Do

Lead and mentor a team of marketing professionals, fostering a collaborative and innovative environment. Support career development and ensure alignment with departmental goals.

Oversee the planning and execution of marketing campaigns and initiatives. Ensure projects are delivered on time, within scope, and aligned with brand standards.

Use customer and market research to inform marketing strategies. Collaborate with internal teams to identify data needs and apply insights to segmentation and targeting.

Manage portions of the marketing budget, including paid media allocations. Monitor campaign performance and optimize spend for maximum ROI.

Support the development of both ongoing and responsive marketing campaigns. Leverage data to inform journey-based and seasonal marketing efforts.

Track and report on campaign effectiveness, media performance, and member engagement. Use analytics to refine future strategies.

Requirements

Requirements of the position:

Bachelor's degree in Marketing, Business, or related field.

5-8 years of marketing experience, with 2-4 years in a leadership or management role.

Experience in financial services marketing preferred.

Familiarity with digital marketing tools, analytics platforms, and campaign management.

Experience working with external agencies and vendors.

B2C marketing experience required, B2B marketing experience preferred

Experience using Marketing Automation and/or Data Platforms to launch personalized communication.

Strong grasp of the complex media environment and effective management of paid media opportunities.

Knowledge of social media platforms and practices along with digital analytics and marketing automation tools.

Experience developing, optimizing and managing data-driven marketing programs.

Understanding of market segmentation, campaign projections and ROI measurements.

Experience working within Digital Marketing, Email Campaigns, Google Ad, Paid Social, Google Analytics, Integrated Marketing Campaigns, Leadership of People.

Innovation starts with people.®

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use (https://www.roberthalf.com/us/en/terms) and Privacy Notice (https://www.roberthalf.com/us/en/privacy) .

Similar Jobs

Lab Operations Manager

University of Michigan • Ann Arbor, MI • 4h ago

Management & Administrative

Lab Operations Manager Apply Now How to Apply A cover letter is required for consideration for this position and should be attached as the first page of your resume. The cover letter should address your specific interest...

4h ago

Go to Apply

AI Workforce Consultant

KLATencor Corporation • Ann Arbor, MI • 5h ago

Management & Administrative

Company OverviewKLA is a global leader in diversified electronics for the semiconductor manufacturing ecosystem. Virtually every electronic device in the world is produced using our technologies. No laptop, smartphone, w...

5h ago

Go to Apply

Operations Manager Electrical/Field Services

Shermco Industries Inc • Livonia, MI • 10h ago

Management & Administrative

Operations Manager (Electrical/Field Services) Location US-MI-Livonia ID 2026-2177 Category Management Position Type Full-Time Remote No Overview About Shermco: Since 1974, Shermco has become North America's largest and...

10h ago

Go to Apply

Supply Chain Management Intern - Summer 2026

Roush Enterprises • Livonia, MI • 20h ago

Management & Administrative

At Roush, we fuse technology and engineering to provide product development solutions to customers in a diverse range of industries. Widely recognized for providing engineering, testing, proto@type, and manufacturing ser...

20h ago

Go to Apply

Project Management Intern - Vehicle Motion Manufacturing

Bosch • Plymouth, MI • 1d ago

Management & Administrative

Company Description We Are Bosch. At Bosch, we shape the future by inventing high-quality technologies and services that spark enthusiasm and enrich people's lives. Our areas of activity are every bit as diverse as our o...

1d ago

Go to Apply

Customer Success Manager - Shield - Livonia, MI

UPS • Livonia, MI • 1d ago

Management & Administrative

Before you apply to a job, select your language preference from the options available at the top right of this page. Explore your next opportunity at a Fortune Global 500 organization. Envision innovative possibilities,...

1d ago

Go to Apply

Operations Manager

CVS Health • Chelsea, MI • 2d ago

Management & Administrative

We're building a world of health around every individual - shaping a more connected, convenient and compassionate health experience. At CVS Health®, you'll be surrounded by passionate colleagues who care deeply, innovate...

2d ago

Go to Apply

Electrical Service Manager

Rolls Mechanical • Fenton, MI • 2d ago

Management & Administrative

Electrical Service Manager | Rolls Mechanical | Fenton, MI | $100-120K/Year + Incentives Position Overview Rolls Mechanical is seeking a driven and experienced Electrical Service Manager to lead, develop, and grow our El...

2d ago

Go to Apply

Sr Sales Manager

Adient US LLC • Plymouth, MI • 2d ago

Management & Administrative

Leads all commercial activity and related customer communication for responsible programs. Servces as the voice of Adient to the customer and the voice of the customer internally at Adient Strong leader with excellent or...

2d ago

Go to Apply

Commercial Sales Manager

AutoZone, Inc. • Plymouth, MI • 2d ago

Management & Administrative

Job Description The Commercial Sales Team at AutoZone plays a pivotal role in driving growth across our professional customer base. Focused on delivering quality parts, reliable service, and dedicated support, this team...

2d ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.