Director of Marketing Operations

Tripleseat • Concord, MA • 1d ago

Overview

The Director of Marketing Operations is responsible for building and scaling the marketing engine that powers growth. This role owns the marketing tech stack, data infrastructure, reporting, and operational processes that enable efficient execution and measurable impact. This leader will define the martech and AI strategy while building a team to support a high-performing marketing organization.

This role reports to the SVP of Marketing.

Key Responsibilities

MarTech & AI Strategy

Define and own the marketing technology and AI strategy aligned with business goals

Evaluate, implement, and optimize tools across the marketing stack

Identify opportunities to leverage AI for efficiency, personalization, and performance

Systems & Infrastructure

Own and optimize core platforms including HubSpot, Salesforce, and related tools

Ensure seamless integration across systems to support data accuracy and workflow efficiency

Maintain data hygiene, governance, and compliance

Partner closely with IT to align on systems architecture, security, and scalability

Marketing Operating System

Build and manage the marketing operating system that prioritizes, routes, and tracks all marketing initiatives

Act as the central hub for coordinating campaigns, projects, and resources across marketing

Create processes that ensure alignment, efficiency, and accountability across teams

Campaign & Lead Management

Define and optimize campaign management processes from planning through execution and measurement

Own lead lifecycle management, including lead routing, scoring, qualification, and handoff to sales

Ensure alignment with revenue teams on SLAs, definitions, and funnel stages

Continuously improve conversion rates and pipeline efficiency through process optimization

Reporting & Analytics

Develop and own marketing reporting frameworks, dashboards, and attribution models

Provide clear visibility into performance, pipeline contribution, and ROI

Deliver actionable insights to marketing and executive leadership

Team Leadership

Build, lead, and scale a high-performing marketing operations team

Establish best practices, documentation, and scalable processes

Cross-Functional Collaboration

Partner closely with Revenue Operations to align on funnel definitions, reporting, and pipeline management

Collaborate with sales operations, finance, and marketing leadership to ensure alignment on goals, metrics, and systems

Support demand generation, product marketing, and brand teams with operational excellence

Qualifications

8+ years in marketing operations or revenue operations roles

Deep expertise in HubSpot, Salesforce, and modern marketing tech stacks

Strong analytical and systems-thinking mindset

Proven experience building teams and scaling operations in a growth environment

Experience managing complex, cross-functional marketing environments

Base Compensation Range:

$165,000-$190,000 annually

Base salary is one component of total compensation. Employees may also be eligible for an annual bonus or commission. The above represents the expected base compensation range for this job requisition. Ultimately, in determining your pay, we'll consider many factors including, but not limited to, skills, experience, qualifications, geographic location, and other job-related factors.

Tripleseat truly values its employees and places a high emphasis on their well-being and happiness. We understand that our people are the driving force behind its success and strive to create a positive and supportive work environment. We love what we do and who we get to do it with! Here are some of the awesome benefits that Tripleseat offers to its employees:

Competitive Medical, Dental, and Vision Insurance: Tripleseat provides its employees with comprehensive medical, dental, and vision insurance coverage, ensuring that their health and well-being are taken care of.

Company Paid Life Insurance, Short- and Long-Term Disability Plans: Tripleseat takes care of its employees by providing them with life insurance coverage, as well as short and long-term disability plans to protect them in case of unforeseen circumstances.

401(k) with Company Match: Tripleseat offers a 401(k) retirement plan to its employees, and also provides a company match, helping employees save for their future and plan for retirement.

Parental Leave: Tripleseat understands the importance of work-life balance and offers parental leave to employees who become parents through birth, adoption, or foster care, allowing them to bond with their new family members without worrying about their job security.

Flexible Paid Time Off: Tripleseat believes in the importance of work-life harmony and offers flexible paid time off to its employees, giving them the flexibility to take time off when needed and maintain a healthy work-life balance.

Pet Insurance: Tripleseat recognizes the importance of pets in employees' lives and offers pet insurance to help them take care of their furry friends and ensure their well-being.

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