Job Description:
JOB SUMMARY:
The Trade Marketing Manager develops and executes marketing and program strategies to support distributor partners, to achieve sales-out growth targets. This role collaborates with dealer partners, creates compelling marketing materials and programs to drive performance. Additionally, the Trade Marketing Manager leads with a data-driven approach, synthesizing ROI, sell-out, market share, and budget variance insights to guide and refine strategic decisions.
PRIMARY DUTIES AND RESPONSIBILITIES:
Develop and execute marketing strategies by devising and implementing marketing plans and programs, to support distributor partners in achieving sales-out growth targets.
Collaborate with dealer Partners by conducting regular meetings with sales and marketing leaders of dealer partners to ensure effective marketing funnel execution and explore opportunities for sales expansion.
Manage the creation and development of marketing deliverables, including creative content, sales aids, and promotional content.
Deploys the channel marketing & program budget to maximize ROI and drive sell-out growth.
Monitor and report on key performance metrics, such as sales, ROI, and market share.
Establish and maintain strong relationships with key contacts within distributor marketing and product management departments
Coordinate and participate in distributor trade shows and other marketing events organized by distributors
Gather Voice of Customer (VOC) feedback on industry trends and best practices through competitive analysis, focusing on price positioning, new product launches, and marketing activities
Ensure that all marketing activities comply with regulatory and legal requirements
Conduct training sessions for both internal sales teams and dealer partners' sales and marketing teams, focusing on current and new products. Highlight key selling points, value propositions, and differentiators.
PREFERRED SKILLS & EXPERIENCE:
In-depth understanding of marketing principles, including digital marketing, branding, and sales enablement
Strong project management skills with a track record of successful marketing campaign execution
Analytical mindset with the ability to interpret and modify data in excel to make informed decisions
Strong commercial skills with a high sales orientation, resulting in the ability to present information clearly to various audiences
Proven track record with downstream marketing delivering sales growth
Familiar with continuous improvement tools such as Kaizen, Problem Solving, and others
Ability to manage ambiguity, solve complex operational problems, and implement sustainable solutions
Highly organized, detail-oriented, and capable of working independently to managing multiple priorities in a fast-paced environment
Ability to read, analyze and interpret market data to inform decisions
Job Requirements:
Qualifications:
Bachelor's Degree or 4+ years' experience interacting with distribution partners in a marketing or equivalent compacity in lieu of education.
3+ years of Marketing experience within distribution
Advanced Experience in MS Office, Tableau or other BI or data tools
Willingness to travel up to 15% domestically to meet with distributor partners and attend industry events.
Must reside within a commutable distance to Brea, CA/Pomona, CA. This is not a hybrid or remote opportunity
Preferred Skills:
Familiar with EBS tools (Kaizens, PSP, Growth room, PSI)
Strong understanding of marketing principles, including digital marketing, branding, and sales enablement.
Exceptional project management skills with a track record of successful marketing campaign execution.
Analytical mindset with the ability to interpret and modify data in excel to make informed decisions.
Ability to work independently and as part of a team in a fast-paced environment.
Strong commercial skills as well as high sales orientation.
Proven track record with downstream marketing delivering sales growth.
Excellent time management and organizational skills.
Professional expertise in digital marketing (web/staged campaigns/advertising) and public relations.
Ability to read, analyze and interpret market data.
Ability to present information to top management, public groups, etc.
Ability to effectively work under tight deadlines and manage multiple projects independently.
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Target Market Salary Range:
Actual compensation packages take into account a wide range of factors that are unique to each candidate, including but not limited to geographic location; skill sets; relevant education and certifications; depth of experience; performance; and other business and organizational needs. The disclosed reasonable estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Envista, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. The total compensation package for this position may also include an annual performance bonus, medical/dental/vision benefits, 401K match, and/or other applicable compensation plans.
$86,400 - $129,500
Operating Company:
Kerr
Envista and all Envista Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. The "EEO is the Law" poster is available at: http://www.dol.gov/ofccp/regs/ compliance/posters/pdf/eeopost.pdf.
Envista and its family of companies (Envista) will not accept unsolicited resumes from any source other than directly from a candidate. Envista will consider unsolicited referrals and/or resumes submitted by vendors such as search firms, staffing agencies, professional recruiters, fee-based referral services and recruiting agencies (Agency) to have been referred by the Agency free of charge and Envista will not pay a fee for any placement resulting from the receipt such unsolicited resumes. An Agency must obtain advance written approval from Envista's internal Talent Acquisition or Human Resources team to submit resumes, and then only in conjunction with a valid fully-executed contract approved by the Global Talent Acquisition leader and in response to a specific job opening. Envista will not pay a fee to any Agency that does not have such agreement and written approval in place.
Envista is a global family of more than 30 trusted dental brands, united by a shared purpose: to partner with professionals to improve lives. Envista helps its customers deliver the best possible patient care through industry-leading dental consumables, solutions, technology, and services. Our comprehensive portfolio, including dental implants and treatment options, orthodontics, and digital imaging technologies, covers an estimated 90% of dentists' clinical needs for diagnosing, treating, and preventing dental conditions as well as improving the aesthetics of the human smile. Envista companies, including DEXIS, Kerr, Nobel Biocare and Ormco, partner with dental professionals to help them deliver the best possible patient care.
Envista became an independent company in 2019. We brought with us the proven Envista Business System (EBS) methodology, an experienced leadership team, and a strong culture grounded in continuous improvement, commitment to innovation, and deep customer focus to meet the end-to-end needs of dental professionals worldwide. Envista is now one of the largest global dental products companies, with significant market positions in some of the most attractive segments of the dental products industry. For more information, please visit www.envistaco.com .
