Overview
Education is one of the most consequential markets for AI - a sector where the right go to market strategy can accelerate access, close equity gaps, and reshape how students learn and thrive. As Director of Go to Market for Education, you will define how Microsoft AI reaches those students and lifelong learners at scale. This is a role for a leader who can operate at the intersection of distribution strategy, ecosystem design, field excellence, and growth - someone who can turn product potential into real world adoption, usage, and impact.
You will own the downstream truth of our Education business: the segmentation, the channel strategy, the competitive plays, the pricing and packaging guidance, and the activation motions that ensure Microsoft AI becomes a platform learners want to adopt- especially in a market where competitive alternatives are rapidly gaining traction. You will partner deeply with Product Marketing Manager (PMM), Creative, Campus Field, and Product to ensure our launches land with precision, our motions scale globally, and our value is understood by every student and institution we serve. And you will architect the programs, partnerships, and demand engines that turn awareness into durable, retained usage. This is a role for a builder, an orchestrator, and a strategist - someone who can bring coherence to a complex global go-to-market (GTM) ecosystem and elevate Microsoft AI as the trusted partner for the future of learning.
This role plays a critical part in shaping how the next generation discovers, learns, and builds with AI-translating Microsoft's innovation into meaningful, trusted adoption across education at global scale.
Microsoft AI is redefining how the world learns - how students build skills, how institutions operate, and how people access opportunity across a lifetime. Microsoft AI has the scale, the ecosystem, and the responsibility to lead this transformation with integrity and ambition.
Together, we contribute to Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.
Responsibilities
Market Strategy & Segmentation
Define the global Education GTM strategy across university/college and lifelong learning segments.
Build a deep understanding of student unmet needs, burgeoning new behaviors, and competitive dynamics to shape market entry and expansion plans.
Identify the highest value segments, use cases, and adoption pathways - and design motions that accelerate penetration and retention.
Growth, Distribution & Activation
Architect the end to end activation strategy for Microsoft AI in Education, from awareness to onboarding to habitual use.
Design and optimize channel, partnership, and field motions that drive adoption at scale.
Build repeatable, data driven playbooks that help Campus Field teams win competitive deals and expand usage.
On Campus Experiences & Experiential Marketing
Shape the on campus presence of Microsoft AI - from flagship activations to grassroots student engagement.
Design experiential programs that make AI tangible, useful, and culturally relevant in students' daily lives.
Partner with Campus Field, Student Ambassadors, and university organizations to create moments that drive trial, habit formation, and advocacy.
Build "show up" strategies that ensure Microsoft AI is visible, credible, and compelling in environments where alternatives are courting students.
Develop measurement frameworks that tie experiential marketing to adoption, retention, and long term brand affinity.
Pricing & Packaging
Partner with PMM and Product to shape free-to-paid constructs that are palatable and "worth it" to students.
Launch Excellence & Global Readiness
Lead the downstream execution of Education launches, ensuring they are sequenced, resourced, and activated with precision.
Build the global readiness engine - campus field team enablement, training, playbooks, and field assets - that equips teams to land our story consistently.
Define the key performance indicators (KPIs) that matter and ensure the organization is aligned on what best practices are across adoption, usage, and retention.
Cross Functional Leadership
Serve as the connective tissue between PMM, Sales, Campus Field, Product, Engineering, and Marketing.
Influence senior leaders with clarity and conviction, ensuring Education remains a strategic priority across Microsoft AI.
Champion responsible AI principles in every GTM motion, ensuring our adoption strategies uphold the highest standards of safety, equity, and accessibility.
Other
Embody our Culture and Values
Qualifications
Required/minimum qualifications
Master's Degree in Marketing, Computer Science, Business or related field AND 4+ years experience in go-to-market/product marketing in education
OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in go-to-market/product marketing in education
OR equivalent experience.
4+ years people management experience or indirect people management experience (or virtual teams)
Additional or preferred qualifications
Master's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in go-to-market/product marketing in education
OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 12+ years experience in go-to-market/product marketing in education
OR equivalent experience.
6+ years people management experience.
10+ years of go to market or product marketing, with demonstrated ownership of end to end GTM strategy and execution for complex products or platforms at enterprise or global scale.
5+ years experience in Education technology or large scale consumer/enterprise distribution.
Experience operating at Director scope, setting strategy and direction across multiple teams, regions, or motions, and driving outcomes through influence, systems, and leaders rather than direct execution
Experience positioning products in fast moving, highly competitive markets and translating competitive insight into clear strategic choices and execution priorities.
Experience influencing senior leadership through clear narratives, thinking, and data driven recommendations, with accountability for outcomes.
MAICMO
Product Marketing M5 - The typical base pay range for this role across the U.S. is USD $130,900 - $251,900 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $165,600 - $272,300 per year.
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:
https://careers.microsoft.com/us/en/us-corporate-pay
This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations. (https://careers.microsoft.com/v2/global/en/accessibility.html)
