Market Activation - Advanced Specialist - Geo Marketing (IC25)
AP, Dual Enrollment, Honors & Electives - College Ready
The Role
The Market Activation team is responsible for executing campaign-anchored market activation for the College Ready portfolio, bringing priorities to life through customer-facing toolkits, initiatives, and events. Anchored in campaign strategy and activation direction set at the portfolio level, this role ensures those ideas translate into clear, compelling experiences across key customer buying moments.
Working as part of the College Ready marketing team, this role focuses on delivery and execution - owning defined initiatives, products, or moments within the portfolio. The Advanced Specialist plays a critical role in shaping how customers experience Career Ready offerings in the market, through high-quality activation that supports engagement, adoption, and pipeline momentum.
Success in this role comes from strong executional judgement, a deep understanding of customer needs, and the ability to turn strategy into practical activation that lands clearly in real conversations and real market @contexts.
Key Responsibilities
Activation Planning & Execution
Execute market activation plans aligned to campaign priorities, seasonal focus areas, and defined customer buying moments.
Translate campaign narratives and activation direction into clear execution plans across toolkits, initiatives, and events.
Work closely with Campaign and Product Marketing partners to ensure activation is aligned, timely, and customer-ready.
Campaign-Anchored Activation Delivery
Deliver customer-facing activation for assigned campaigns, initiatives, or products, ensuring narratives extend beyond launch into real market touchpoints.
Develop customer-facing assets designed for direct engagement, including presentations, stories, demos, and supporting materials.
Ensure assets are outcome-led, easy to use, and clearly tied to the core campaign narrative.
Gather feedback from customer interactions and field use to continuously improve activation quality.
Customer-Facing Toolkits
Develop and maintain customer-facing toolkits that support activation across assigned initiatives and products.
Ensure toolkits clearly articulate value, differentiation, and outcomes for priority audiences.
Keep activation assets up to date and organised, with clear guidance on how and when they should be used.
Customer-Led Event Delivery
Lead the planning and delivery of customer -led events aligned to campaign and activation priorities.
Partner with Product Marketing and Events to execute event themes, session content, and speaker narratives that reflect agreed priorities.
Support audience targeting, outreach and engagement activity to drive participation
Track post-event engagement and outcomes, contributing insight into customer response and pipeline influence.
Market Insight & Feedback
Capture insights from customer interactions, events, and activation activity.
Share feedback on message resonance, objections, and asset effectiveness with senior activation and campaign leaders.
Contribute to retrospectives and planning discussions with a clear execution-level market perspective.
Measurement & Performance
Track performance of assigned toolkits, initiatives, and events against defined success measures.
Monitor engagement, usage, and early indicators of impact.
Use data and insight to refine execution and improve future activation delivery.
Qualifications and Skills:
Significant experience in marketing or campaign execution roles. (experience within edtech or education ideally)
Strong project management and organizational skills with a focus on detail and follow-through.
Understanding of integrated marketing and digital channels.
Proficiency in marketing tools and platforms (e.g., CRM, CMS, project management tools).
Excellent communication and collaboration skills.
Comfortable working in a fast-paced environment with shifting priorities.
Experience developing narratives that resonate across different audiences and buying stages
Bachelor's degree in marketing, communications, business, or a related field.
Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the California, Colorado, Hawaii, Illinois, Maryland, Minnesota, New Jersey, New York State, New York City, Vermont, Washington State, and Washington DC laws, the pay range for this position is as follows:
The minimum full-time salary range is between $90,000 - $110,000.
This position is eligible to participate in an annual incentive program, and information on benefits offered is here.
How to Apply:
Interested candidates are invited to submit their resume and a cover letter outlining their qualifications and experience to https://pearson.jobs/
Pearson is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Application Deadline:
Applications will be accepted through April 21st, 2026 . This window may be extended depending on business needs.
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At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. We are the world's lifelong learning company. For us, learning isn't just what we do. It's who we are. To learn more: We are Pearson.
Pearson is an Equal Opportunity Employer and a member of E-Verify. Employment decisions are based on qualifications, merit and business need. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.
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Job: Marketing
Job Family: GO\TO\MARKET
Organization: Corporate Marketing & Communications
Schedule: FULL_TIME
Workplace Type: Remote
Req ID: 23653
LI-REMOTE
