Paid Media Specialist - Search

Tripleseat • Concord, MA • 1d ago

Overview

Execute and optimize paid search campaigns across traditional and emerging search platforms. This role supports pipeline generation through strong execution, continuous testing, and performance optimization across top-of-funnel, high-intent and mid-funnel programs.

Programs target professionals responsible for event sales and execution at restaurants, hospitality groups, hotels, and venues that monetize private events. The beachhead market is SMB restaurants, with expansion into mid-market and enterprise hospitality groups.

What You'll Do

Build, launch, and manage paid search campaigns across Google, Bing, and other platforms

Execute always-on demand capture programs targeting high-intent search queries

Support mid-funnel efforts through audience targeting, retargeting, and campaign layering

Monitor and optimize campaign performance daily, including:

Budget pacing

Bid adjustments

Keyword expansion and refinement

Ad performance and iteration

Run structured tests across:

Keywords and search queries

Ad copy and formats

Landing pages and conversion paths

Bidding strategies and audience signals

Analyze campaign performance and report on key metrics (CPL, CPA, conversion rates)

Identify performance trends and recommend optimizations based on data

Partner with demand generation, product marketing, website, and creative/content teams to ensure campaign priorities are reflected in paid search execution, landing page optimization, and ad messaging

Stay current on platform updates and emerging search formats (e.g., Performance Max, AI-driven search)

What You Own

Day-to-day execution of paid search campaigns

Campaign-level performance and optimizations

Accurate campaign setup, tracking, and reporting

Contribution to testing and experimentation efforts

What This Role Requires

2-4 years of hands-on experience managing paid search campaigns

Experience building and optimizing campaigns in platforms like Google Ads and Microsoft Ads

Strong attention to detail in campaign setup, tracking, and performance monitoring

Comfort working with performance data and making optimization decisions

Understanding of paid search fundamentals (keywords, match @types, bidding strategies, quality score)

Ability to manage multiple campaigns and priorities in a fast-paced environment

Collaborative mindset and ability to work with cross-functional teams

B2B SaaS experience preferred; hospitality or restaurant tech experience is a plus

Base Compensation Range:

$70,000 - $85,000 annually

Base salary is one component of total compensation. Employees may also be eligible for an annual bonus or commission. The above represents the expected base compensation range for this job requisition. Ultimately, in determining your pay, we'll consider many factors including, but not limited to, skills, experience, qualifications, geographic location, and other job-related factors.

Tripleseat truly values its employees and places a high emphasis on their well-being and happiness. We understand that our people are the driving force behind its success and strive to create a positive and supportive work environment. We love what we do and who we get to do it with! Here are some of the awesome benefits that Tripleseat offers to its employees:

Competitive Medical, Dental, and Vision Insurance: Tripleseat provides its employees with comprehensive medical, dental, and vision insurance coverage, ensuring that their health and well-being are taken care of.

Company Paid Life Insurance, Short- and Long-Term Disability Plans: Tripleseat takes care of its employees by providing them with life insurance coverage, as well as short and long-term disability plans to protect them in case of unforeseen circumstances.

401(k) with Company Match: Tripleseat offers a 401(k) retirement plan to its employees, and also provides a company match, helping employees save for their future and plan for retirement.

Parental Leave: Tripleseat understands the importance of work-life balance and offers parental leave to employees who become parents through birth, adoption, or foster care, allowing them to bond with their new family members without worrying about their job security.

Flexible Paid Time Off: Tripleseat believes in the importance of work-life harmony and offers flexible paid time off to its employees, giving them the flexibility to take time off when needed and maintain a healthy work-life balance.

Pet Insurance: Tripleseat recognizes the importance of pets in employees' lives and offers pet insurance to help them take care of their furry friends and ensure their well-being.

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