Account Strategist

Advance Local • Grand Rapids, MI • 1d ago

Job Description

Strengthening and empowering all of the communities we serve.

About Catalyst IQ

Catalyst IQ is a digital marketing and technology leader formed by uniting Advance Automotive's top brands-Adpearance, Fox Dealer, Search Optics, and ZeroSum. We empower automotive dealers and manufacturers to grow with precision and profitability through smarter, faster, and more comprehensive solutions. As a part of Advance Local and built on a foundation of over a decade of proprietary technology development, 23 billion data points, 22 OEM certifications, and a national sales force, Catalyst IQ combines cutting-edge innovation with human expertise to deliver real-time insights and actionable intelligence that accelerate sales.

We're looking for a driven, detail-oriented Advertising Account Strategist to join our team. In this role, you'll own the strategic analytics, actionable insights and performance for a portfolio of accounts while staying hands-on with campaign execution across digital media, paid search, and web. If you thrive at the intersection of strategy and execution - and love turning data into compelling client stories - this role is for you.

Primary Responsibilities:

Client responsibilities

Build trusted, long-term relationships with clients

Lead monthly strategy presentations and campaign performance reviews

Translate client business goals into clear, actionable briefs for internal teams

Develop offer copy and messaging strategy for each vehicle in collaboration with the client

Proactively surface optimization opportunities and strategic recommendation

Tactical responsibilities

Coordinate across creative, media, and analytics teams to ensure assets are built, flighted, and tracked correctly

Produce weekly and monthly campaign performance reports with actionable insights

Manage campaign timelines, trafficking workflows, and asset deadlines

Support QA of campaign setups and creative deployment

Monitor campaign pacing and performance across Google Ads, Meta, and DV360 throughout each month

What we're looking for

Bachelor's degree or equivalent experience

Minimum 3 years of experience in digital advertising, media buying, or agency account management

Proven track record managing client relationships in an agency environment

Working knowledge of Google Ads, Meta Ads Manager, DV360, and GA4

Strong communicator who can translate campaign data into clear, compelling client narratives

Highly organized with the ability to juggle multiple accounts and competing deadlines

Automotive advertising experience is a plus, but not required

Additional Information

Advance Local Media offers competitive pay and a comprehensive benefits package with affordable options for your healthcare including medical, dental and vision plans, mental health support options, flexible spending accounts, fertility assistance, a competitive 401(k) plan to help plan for your future, generous paid time off, paid parental and caregiver leave and an employee assistance program to support your work/life balance, optional legal assistance, life insurance options, as well as flexible holidays to honor cultural diversity.

Advance Local Media is one of the largest media groups in the United States, which operates the leading news and information companies in more than 20 cities, reaching 52+ million people monthly with our quality, real-time journalism and community engagement. Our company is built upon the values of Integrity, Customer-first, Inclusiveness, Collaboration and Forward-looking. For more information about Advance Local, please visit www.advancelocal.com .

Advance Local Media includes MLive Media Group, Advance Ohio, Alabama Media Group, NJ Advance Media, Advance Media NY, MassLive Media, Oregonian Media Group, Staten Island Media Group, PA Media Group, ZeroSum, Headline Group, Adpearance, Advance Aviation, Advance Healthcare, Advance Education, Advance Originals, Advance Recruitment, Advance Travel & Tourism, BookingsCloud, Catalyst IQ, Cloud Theory, Fox Dealer, Hoot Interactive, Search Optics, Subtext.

Advance Local Media is proud to be an equal opportunity employer, encouraging applications from people of all backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, genetic information, national origin, age, disability, sexual orientation, marital status, veteran status, or any other category protected under federal, state or local law.

If you need a reasonable accommodation because of a disability for any part of the employment process, please contact Human Resources and let us know the nature of your request and your contact information.

Advance Local Media does not provide sponsorship for work visas or employment authorization in the United States. Only candidates who are legally authorized to work in the U.S. will be considered for this position.

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