Director Customer Marketing-Fire

Honeywell • Atlanta, GA • 4h ago

The Director of Customer Marketing is a strategic leadership role at Honeywell, responsible for driving customer engagement and loyalty through innovative marketing strategies. As the Director of Customer Marketing, you will lead a team in developing and executing customer-centric marketing initiatives that align with business objectives. You will collaborate closely with cross-functional teams, including sales and product management, to understand customer needs and develop targeted marketing campaigns. Your expertise in analyzing market trends and customer data will enable you to identify growth opportunities and provide insights for improvement. Additionally, you will play a crucial role in setting the strategic direction for customer marketing, driving innovation, and fostering a culture of excellence. Overall, as the Director of Customer Marketing, you will have a significant impact on driving customer satisfaction, loyalty, and achieving business goals.

You will report directly to our [title] and you'll work out of our [City, State] location on a [Hybrid, On-site, Remote] work schedule.

In this role, your impact on the company will be transformative. By leveraging your strategic vision and expertise in customer marketing, you will drive the development and execution of comprehensive marketing strategies that enhance customer acquisition, retention, and satisfaction. Your ability to analyze market trends, identify customer insights, and lead cross-functional teams will drive revenue growth, strengthen customer relationships, and position the company as a leader in the industry.

As a people leader at Honeywell, you will play a critical role in developing and supporting our employees to help them perform at their best and drive change across the company. As a key leader, you will continuously work to build a strong, diverse team by recruiting talent, identifying and developing successors, driving retention and engagement, and fostering an inclusive culture.

Key Responsibilities

Lead the development and execution of customercentric marketing strategies to drive customer engagement and loyalty

Collaborate with crossfunctional teams to understand customer needs and develop targeted marketing campaigns

Analyze market trends and customer data to identify growth opportunities

Set the strategic direction for customer marketing

Develop and manage the customer marketing budget

Oversee marketing programs including email campaigns, social media promotions, and customer events

Monitor and report on the effectiveness of marketing campaigns

Manage the customer journey and ensure a seamless experience

Utilize marketing automation tools and CRM systems

Lead and inspire a team of customer marketing professionals

Set clear goals and objectives for the team

Stay uptodate with industry trends

Collaborate with creative services

Manage relationships with external vendors and agencies

YOU MUST HAVE

Minimum of 8+ years of experience in customer marketing or related roles, with a proven track record of developing and executing successful marketing strategies

Strong leadership skills with the ability to lead and inspire a team

Excellent communication and interpersonal skills, with the ability to build relationships and effectively convey ideas

Strong analytical mindset with the ability to interpret data and make data-driven decisions

Experience with marketing automation tools and CRM systems

Results-oriented mindset with a focus on achieving measurable outcomes and exceeding targets

Passion for marketing and staying up-to-date with industry trends

WE VALUE

Bachelor's degree in Marketing, Business, or a related field

Master's degree in Marketing or Business Administration (preferred

Dynamic and self-motivated individuals who thrive in a fast-paced environment

Teamwork and collaboration, as we believe that the best results are achieved through collective effort

Innovative and creative thinking, as we encourage new ideas and approaches to drive continuous improvement

Eager to learn and adapt to new technologies, as we strive to stay at the forefront of industry advancements

Customer-centric mindset, as we prioritize understanding and meeting the needs of our customers

Strong problem-solving skills, as we tackle complex challenges and find effective solutions

Excellent communication and interpersonal skills, as building relationships and effectively conveying ideas are key to success in this role

Results-oriented mindset, as we are driven by achieving measurable outcomes and exceeding targets

Passion for marketing and staying up-to-date with industry trends, as we aim to be at the cutting edge of customer engagement strategies

Honeywell helps organizations solve the world's most complex challenges in automation, the future of aviation and energy transition. As a trusted partner, we provide actionable solutions and innovation through our Aerospace Technologies, Building Automation, Energy and Sustainability Solutions, and Industrial Automation business segments - powered by our Honeywell Forge software - that help make the world smarter, safer and more sustainable.

Honeywell is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status.

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