Brand Marketing Manager, Postmates

Uber • New York, NY • 2h ago

About the Role

Uber's regional marketing teams play a critical role when it comes to establishing deep connections with the markets and communities we operate in today. Representing the frontline of our business, regional marketers work closely with cross-functional regional stakeholders (Comms, Policy, Ops and CommOps) to bring our products and brand strategy to life in-market. They work closely with regional program management teams (where applicable) and global stakeholders to define regional priorities in alignment with global priorities, owning region-specific marketing efforts.

We are looking for a Brand Marketing Manager role that will focus on experiential marketing efforts on Postmates, but will also span across general marketing and co-marketing efforts as well. This individual will be charged with developing and leading high growth, culturally-relevant activations, brand and co-marketing campaigns with strategic merchant partners.

What You'll Do:

Tap into multiple areas of marketing - experiential, brand, partnerships, media, measurement, CRM, retail to develop and execute strategic campaigns tied to business and merchant objectives

Act as a primary marketing POC to collaborate with internal teams and stakeholders (Sales, Ops, Comms, Media, CRM, Creative) to develop and execute marketing strategies to drive brand and business growth

Develop a deep knowledge of our strategic merchant partners to intimately understand which to prioritize in marketing efforts and how to build campaigns that benefit both our business and theirs

Partner with external agencies and our strategic restaurant partners to develop and execute on high-impact, culture-shaping marketing campaigns

Build innovative, culturally resonant and memorable brand experiences/activations that consider equally the consumer experience on-the-ground, and a larger go-to-market to amplify via digital and social channels

Deliver best in class thought-partnership, account management and project management

Identify @contextual and relevant marketing opportunities aligned with business priorities & strategic partner priorities (major events, partnerships, seasonal moments, etc) and deliver campaigns or activations against them.

Development of high-impact, demand-driving tactics across owned CRM channels

Ensure alignment and timing of brand-marketing activities with larger regional brand strategy and campaign execution

Basic Qualifications:

5+ years of generalist marketing experience, preferably in a fast-paced oriented environment either brand or agency side.

Experience developing and executing holistic partnership/marketing strategies and end-to-end campaigns

Preferred Qualifications:

Brand marketing, experiential marketing and/or agency experience with budget accountability, ideally within a major household brand.

Experience and fluency with media, meaning you can strategically evaluate media channels, spend levels, reach and frequency and targeting to develop GTM plans.

Expertise in developing branded activations and experiential marketing campaigns

Strong business acumen; structured thinker with project management skills and attention to detail

Ability to gather and analyze data to build reasoned strategies, measure effectiveness and inform future learnings

Good relationship management skills, as you will engage with partners across several different functions, global marketing colleagues, and stakeholders at merchant brands in order to be successful

Effective communication skills - both written and verbal - to entrust yourself as a reliable partner with merchant partners, and share plans internally and externally for alignment

Ability to bring to life the Postmates brand in a way that is both consistent with our global brand positioning but also meaningful to local culture and customs

A strong customer-centric mindset - you are always thinking about how our customers interact with the brand

The ability to take the initiative in a constantly-changing work environment and a willingness to adopt a generalist mindset

Track record of driving business success through Marketing, with a focus on ensuring creative and media plans align to our target audience

Fluency across the marketing mix - both in brand-building and direct response

Deep knowledge of CRM, including how to effectively speak to consumers and design creative for owned channels

On the pulse of culture, with the ability to identify and evaluate cultural opportunities and use them to develop breakthrough campaigns

For New York, NY-based roles: The base salary range for this role is USD$132,000 per year - USD$147,000 per year. You will be eligible to participate in Uber's bonus program, and may be offered an equity award & other @types of comp. All full-time employees are eligible to participate in a 401(k) plan. You will also be eligible for various benefits. More details can be found at the following link https://jobs.uber.com/en/benefits.

Uber is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know by completing this form- https://docs.google.com/forms/d/e/1FAIpQLSdb_Y9Bv8-lWDMbpidF2GKXsxzNh11wUUVS7fM1znOfEJsVeA/viewform

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