Market Research Analyst

WEC Energy Group • Milwaukee, WI • 9h ago

WBS, a subsidiary of WEC Energy Group, is seeking a Market Research Analyst in our Milwaukee, Wisconsin location.

About Us

WEC Energy Group is one of the nation's largest electric generation and distribution and natural gas delivery holding companies serving 4.7 million customers across the Midwest. We are committed to providing clean, reliable, and affordable energy in an environmentally sustainable manner. Customers are the heart of our business, and we work every day to help grow and support communities where we provide vital energy services.

As a Fortune 500 company, we value and develop our employees who are making a difference in a mission that matters. We don't just offer a job; we provide fulfilling careers where safety and well-being are paramount. Join our team and experience first-hand our commitment to your success. We offer competitive pay and benefits to recognize your hard work and dedication.

If you're talented, energetic and ready for a career with a future, we want you on our team. We are powered by a diverse and inclusive workforce fueled by the pride in what we do. If you're driven by the passion to change lives, this is the place for you.

Job Summary

This position has primary responsibility for leading customer experience and customer satisfaction research efforts for both residential and business customers. Individuals in this position will work collaboratively with leadership and internal stakeholders to develop strategic and tactical approaches to drive improvements towards achieving the corporate customer satisfaction goals. They will identify research objectives and conduct analyses of the data to provide actionable insights and recommendations. These individual(s) will make presentations to communicate their findings to leadership and others in the organization. These individual(s) will prepare reports on customer satisfaction goal progress for senior leadership.

Job Responsibilities

Manage daily operations of the corporate-wide customer satisfaction transaction survey process

Provide accurate and timely reports on customer satisfaction goal progress to leadership and the WEC Board of Directors

Support the development and rollout of annual corporate customer satisfaction goals

Identify actionable insights using statistical analysis and text/sentiment analysis

Lead action planning meetings with internal stakeholders

Foster relationships with internal stakeholders to understand their business and meet their needs

Create and deliver presentations to a wide variety of audiences, including senior leadership

Manage residential customer online panel and lead panel research that drives business value and customer satisfaction

Identify and promote best practices by leveraging insights from peer utilities, industry benchmark studies and vendor partnerships

Manage customer outreach and recovery programs to enhance communication and customer satisfaction

Provide custom research in support of various corporate initiatives including employee experience

Lead vendor relationships; may formally supervise employees

Assist with budget development and oversight

Minimum Qualifications

Bachelor's degree in business, data analytics, economics, computer science, statistics, mathematics, marketing, social sciences, or related discipline

Minimum 2+ years (Specialist), 5+ years (Senior), or 8+ years (Principal) experience in market research (customer satisfaction research, survey research) or data analytics related

Demonstrated ability to use market research techniques (quantitative and qualitative)

Knowledge of statistical analysis software such as SAS, SPSS, Power BI, and/or R

Demonstrated project management and meeting facilitation skills

Excellent professional communication skills, both written and verbal

Demonstrated experience providing recommendations that produced positive business outcomes

Proficiency with Microsoft Office Suite (highly competent in Excel and PowerPoint)

Preferred Qualifications

5+ years relevant work experience

Advanced Degree beyond a Bachelors Degree

Candidates with research experience in other industries or fields (e.g., marketing, social science, etc.) are encouraged to apply

End-to-end research study management from study design and survey creation to data analysis and results presentation

End Date: 04/20/2026

Pay Range Minimum: $68,436.68

Pay Range Maximum: $156,125.32

The pay range reflects the minimum and maximum for the position at the time of posting and may be modified in the future. The starting salary/pay within the pay range will be based on several factors, as applicable, but not limited to, relevant education, qualifications, certifications, experience, skills, geographic location, shift, travel requirements, collective bargaining agreements, and business and organizational needs. At WEC Energy Group, it is not typical for an individual to be hired at or near the top of the range for their role.

WEC Energy Group benefits (https://www.wecenergygroup.com/careers/benefits.htm)

We reserve the right to modify the application deadline or discontinue accepting applications for any position if deemed necessary.

Learn more at Careers (https://www.wecenergygroup.com/careers/index.htm)

WEC Energy Group will only employ those who are legally authorized to work in the United States. Individuals with temporary visas such as E, F-1 with OPT or CPT, H-1, H-2, L-1, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible for hire.

WEC Energy Group and its subsidiaries are Equal Opportunity Employers. As a result, all qualified applicants will receive equal employment opportunity without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status or any other protected status. The Company also complies with all applicable federal, state and local laws that require it to take affirmative action.

EEO/AA policies and statements (https://www.wecenergygroup.com/careers/equal-employment-opportunity.htm)

Location:

Milwaukee, WI, US, 53203

Company: WEC Energy Group (WEC)

Req ID: 6505

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