PLCB Marketing Analyst Trainee
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PLCB Marketing Analyst Trainee
Salary
$45,907.00 - $69,203.00 Annually
Location
Dauphin County, PA
Job Type
Civil Service Permanent Full-Time
Job Number
CS-2026-46181-02330
Department
Liquor Control Board
Division
LC Off of Dir Talent
Opening Date
04/06/2026
Closing Date
4/24/2026 11:59 PM Eastern
Job Code
02330
Position Number
00122436
Union
Non Union
Bargaining Unit
A3
Pay Group
ST05
Bureau / Division Code
00268215
Worksite Address
910 Capital Street
City
Harrisburg, Pennsylvania
Zip Code
17124
Contact Name
Rita Jones
Contact Phone
717.783.5324
Contact Email
ritajones@pa.gov
Bureau / Division
Bureau of Talent Management and Organizational Development/Marketing Communications, Branding, and Design (MCBAD)
Description
Benefits
Questions
THE POSITION
Are you ready to launch a new career? The Pennsylvania Liquor Control Board is seeking a motivated and detail-oriented Marketing Analyst Trainee with a strong interest in advertising, retail merchandising, content creation, and branding to participate in its Management Trainee Program.
As a participant in the Management Trainee Program, you will be joined by other trainees in a year-long program which includes group and on-the-job training, workshops, and project teams that will provide insight into the different business areas within the Pennsylvania Liquor Control Board.
Apply today to begin building a rewarding marketing career while helping strengthen the Commonwealth of Pennsylvania's workforce.
DESCRIPTION OF WORK
You will receive individualized training and practical work assignments from different rotational supervisors during the program year. These rotations will occur in multiple work settings and give you exposure to a broad variety of issues and activities.
During these rotations, you will collaborate with experienced professionals while developing practical skills in creating and evaluating marketing initiatives. Additionally, you will learn and assist with evaluating the effectiveness of promotions and campaigns, supporting the development of point-of-sale signage and other promotional and educational materials, creating website content, supporting digital marketing efforts, applying brand standards to store layouts, reviewing planograms and supporting merchandising initiatives, and more. Upon successful completion of the Management Trainee Program, you will be promoted to a permanent Marketing Analyst.
Interested in learning more? Additional details regarding this position can be found in the position description (https://careers.employment.pa.gov/pd/PD_NEOGOV.asp?p=00122436) .
Work Schedule and Additional Information:
Full-time employment
Work hours are 8:00 AM to 4:30 PM, Monday - Friday, with a 60-minute lunch.
Telework: You may have the opportunity to work from home (telework) part-time, up to four days per week. In order to telework, you must have a securely configured high-speed internet connection and work from an approved location inside Pennsylvania. If you are unable to telework, you will have the option to report to the headquarters office in Harrisburg. The ability to telework is subject to change at any time. Additional details may be provided during the interview.
Salary: In some cases, the starting salary may be non-negotiable.
You will receive further communication regarding this position via email. Check your email, including spam/junk folders, for these notices.
REQUIRED EXPERIENCE, TRAINING & ELIGIBILITY
QUALIFICATIONS
Minimum Experience and Training Requirements:
A bachelor's degree;or
An equivalent combination of experience and training.
Applicants will be considered to have met the educational requirements once they are within three months of graduating with a qualifying degree.
Other Requirements:
You must meet the PA residency requirement (https://www.employment.pa.gov/Additional%20Info/Pages/default.aspx) . For more information on ways to meet PA residency requirements, follow the link (https://www.employment.pa.gov/Additional%20Info/Pages/default.aspx) and click on Residency.
You must be able to perform essential job functions.
Legal Requirements:
You must pass a background investigation. An applicant with a felony conviction within the last ten years of their prospective date of employment is not permitted to work for the PLCB, per section 210(c) of the Pennsylvania Liquor Code. Other criminal convictions will be reviewed on a case-by-case basis.
How to Apply:
Resumes, cover letters, and similar documents willnotbe reviewed, and the information contained therein will not be considered for the purposes of determining your eligibility for the position. Information to support your eligibility for the position must be provided on the application (i.e., relevant, detailed experience/education).
If you are claiming education in your answers to the supplemental application questions, you must attach a copy of your college transcripts for your claim to be accepted toward meeting the minimum requirements. Unofficial transcripts are acceptable.
Your application must be submitted by the posting closing date. Late applications and other required materials will not be accepted.
Failure to comply with the above application requirements may eliminate you from consideration for this position. All application materials and interview responses must reflect the applicant's own experience, qualifications, and work.
Applicants may use generative AI tools for preparation purposes only. Use of AI to misrepresent or falsify information, or to assist during interviews, is not permitted. Review the Guidance for Generative AI Tools & Job Seekers (https://www.pa.gov/agencies/hrmoa/resources/generative-ai-hiring-guidance) for additional information.
Veterans:
Pennsylvania law (51 Pa. C.S. §7103) provides employment preference for qualified veterans for appointment to many state and local government jobs. To learn more about employment preferences for veterans, go to www.pa.gov/agencies/employment/how-to-apply.html and click on Veterans.
Telecommunications Relay Service (TRS):
711 (hearing and speech disabilities or other individuals).
If you are contacted for an interview and need accommodations due to a disability, please discuss your request for accommodations with the interviewer in advance of your interview date.
The Commonwealth is an equal employment opportunity employer and is committed to a diverse workforce. The Commonwealth values inclusion as we seek to recruit, develop, and retain the most qualified people to serve the citizens of Pennsylvania. The Commonwealth does not discriminate on the basis of race, color, religious creed, ancestry, union membership, age, gender, sexual orientation, gender identity or expression, national origin, AIDS or HIV status, disability, or any other categories protected by applicable federal or state law. All diverse candidates are encouraged to apply.
EXAMINATION INFORMATION
Completing the application, including all supplemental questions, serves as your exam for this position. No additional exam is required at a test center (also referred to as a written exam).
Your score is based on the detailed information you provide on your application and in response to the supplemental questions.
Your score is valid for this specific posting only.
You must provide complete and accurate information or:
your score may be lower than deserved.
you may be disqualified.
You may only apply/testoncefor this posting.
Your results will be provided via email.
Learn more about our Total Rewards by watching this shortvideo (https://www.youtube.com/embed/HtcSRnndflc?rel=0) !
See the total value of your benefits package by exploring ourbenefits calculator.
Health & Wellness
We offer multiple health plans so our employees can choose what works best for themselves and their families. Our comprehensive benefits package includes health coverage, vision, dental, and wellness programs.*
Compensation & Financial Planning
We invest in our employees by providing competitive wages and encouraging financial wellness by offering multiple ways to save money and ensure peace of mind including multiple retirement and investment plan options.
Work/Life Balance
We know there's more to life than just work! Our generous paid leave benefits include paid vacation, paid sick leave, eight weeks of paid parental leave, military leave, and paid time off for most major U.S. holidays, as well as flexible work schedules and work-from-home opportunities.*
Values and Culture
We believe in the work we do and provide continual opportunities for our employees to grow and contribute to the greater good. As one of the largest employers in the state, we provide opportunities for internal mobility, professional development, and the opportunity to give back by participating in workplace charitable giving.
Employee Perks
Sometimes, it is the little "extras" that make a big difference. Our employees receive special employee-only discounts and rates on a variety of services and memberships.
For more information on all of these Total Rewards benefits, please visitwww.employment.pa.gov and click on the benefits box.
*Eligibility rules apply.
01
Have you successfully completed, or are within three months of completing a bachelor's degree? If you are claiming credits/degree, you must upload a copy of your college transcript(s) for this education to be considered in the eligibility decision. Unofficial transcripts are acceptable. You must attach your transcript(s) prior to the submission of your application by using the "Attachments" tab on the left. You will not be able to add a transcript(s) to the application after it has been submitted.
If you answer "Yes" to this question based on education acquired outside of the United States, you must upload a copy of your foreign credential evaluation report. We can only accept foreign credential evaluations from organizations that are members of the National Association of Credential Services (NACES). A list of current NACES members can be found by visitingwww.naces.org ("www.naces.org/"target=_blank") and clicking the Evaluation Services Link.
You must attach your documentation prior to the submission of your application by using the "Attachments" tab on the left. You will not be able to add a document to the application after it has been submitted.
Yes
No
02
If you are within three months of completing a bachelor's degree, on what date do you expect to graduate? If this does not apply to you, please @type N/A in the text box.
03
How much advanced clerical, technical or paraprofessional experience do you possess?
4 years or more
3 but less than 4 years
2 but less than 3 years
1 but less than 2 years
Less than 1 year
None
04
If you are claiming experience in the above question, please list the employer(s) where you gained this experience in the text box below. The employer(s) and a description of the experience must also be included in the appropriate sections of your application if you would like the experience to be considered in the eligibility decision. If you claimed you do not have experience, @type N/A in the text box below.
05
How much college coursework have you completed? If you are claiming credits/degree, you must upload a copy of your college transcript(s) for this education to be considered in the eligibility decision. Unofficial transcripts are acceptable. You must attach your transcript(s) prior to the submission of your application by using the "Attachments" tab on the left. You will not be able to add a transcript(s) to the application after it has been submitted.
If your education was acquired outside of the United States, you must upload a copy of your foreign credential evaluation report. We can only accept foreign credential evaluations from organizations that are members of the National Association of Credential Services (NACES). A list of current NACES members can be found by visitingwww.naces.organd clicking the Evaluation Services Link.
You must attach your documentation prior to the submission of your application by using the "Attachments" tab on the left. You will not be able to add a document to the application after it has been submitted.
120 credits or more
90 but less than 120 credits
60 but less than 90 credits
30 but less than 60 credits
Less than 30 credits
None
06
You must complete the supplemental questions below. These supplemental questions are the exam and will be scored. They are designed to give you the opportunity to relate your experience and training background to the major activities (Work Behaviors) performed in this position. Failure to provide complete and accurate information may delay the processing of your application or result in a lower-than-deserved score or disqualification. Youmustcomplete the applicationandanswer the supplemental questions. Resumes, cover letters, and similar documents willnotbe reviewed for the purposes of determining your eligibility for the position or to determine your score.
All information you provide on your application and supplemental questions is subject to verification. Any misrepresentation, falsification or omission of material facts is subject to penalty. If requested, you must provide documentation, including names, addresses, and telephone numbers of individuals who can verify the validity of the information you provide in the application and supplemental questions.
Read each question carefully. Determine and select which "Level of Performance" most closely represents your highest level of experience/training. List the employer(s)/training source(s) from your Work or Education sections of the application where you gained this experience/training.The "Level of Performance" you choose must be clearly supported within the description of the experience and training information entered in your application or your score may be lowered.In order to receive credit for experience, you must have worked in a job for at least six months in which the experience claimed was a major function.
If you have read and understand these instructions, please click on the "Yes" button and proceed to the exam questions.
If you have general questions regarding the application and hiring process, please refer to ourFAQ page (https://www.employment.pa.gov/Additional%20Info/Pages/default.aspx) .
Yes
07
WORK BEHAVIOR 1 - E-COMMERCE CONTENT MANAGEMENTReviews trends, platform activity and consumer engagement patterns, copy development, and basic application design tasks. Creates and maintains website content to include copy, images, promotions, and reporting.Levels of PerformanceSelect the "Level of Performance" which best describes your claim.
I have experience reviewing website content. I was solely responsible for creating and/or updating content for webpage layout based on that review.
I have experience reviewing website content but someone else was responsible for creating and/or updating the content based on that review.
I have successfully completed college-level coursework related to e-commerce development, e-commerce management, or e-commerce marketing.
I have NO experience or coursework related to this work behavior.
08
In the text box below, please describe your experience as it relates to the level of performance you claimed in this work behavior. Please be sure your response addresses the items listed below which relate to your claim. If you indicated you have no work experience related to this work behavior, @type N/A in the box below.
The name(s) of the employer(s) where you gained this experience
The specific duties you performed related to creating and maintaining website content
Your level of responsibility
09
If you have selected the level of performance pertaining to college coursework, please provide your responses to the items listed below. If you indicated you have no education/training related to this work behavior, @type N/A in the text box below.
College/University
Course Title
Credits/Clock Hours
10
WORK BEHAVIOR 2 - SOCIAL MEDIA MARKETINGCreates social media content calendars. Monitors social media channels and drafts replies to consumer questions and comments. Implements social media plans for event promotions, including scheduling, photographing, and posting at events.
Levels of PerformanceSelect the "Level of Performance" which best describes your claim.
A. I have experience creating social media content calendars AND monitoring social media channels and drafting replies to consumer questions and comments.
B. I have experience creating social media content calendars OR monitoring social media channels and drafting replies to consumer questions and comments.
C. I have experience monitoring social media channels. Someone else drafted replies based on my recommendations.
D. I have successfully completed college-level coursework related to digital media, social media marketing, or strategic communications.
E. I have NO experience or coursework related to this work behavior.
11
In the text box below, please describe your experience as it relates to the level of performance you claimed in this work behavior. Please be sure your response addresses the items listed below which relate to your claim. If you indicated you have no work experience related to this work behavior, @type N/A in the box below.
The name(s) of the employer(s) where you gained this experience
The @types of calendars you created and/or the social media channels you monitored
Your level of responsibility
12
If you have selected the level of performance pertaining to college coursework, please provide your responses to the items listed below. If you indicated you have no education/training related to this work behavior, @type N/A in the text box below.
College/University
Course Title
Credits/Clock Hours
13
WORK BEHAVIOR 3 - ADVERTISING & PROMOTIONSEvaluates the effectiveness of promotions by collecting and reviewing performance data. Develops point-of-sale signage, promotional materials, and consumer education resources by researching, drafting content, and completing creative reviews.
Levels of PerformanceSelect the "Level of Performance" which best describes your claim.
I have experience developing retail point-of-sale signage, promotional materials, and consumer education resources AND evaluating the effectiveness of promotions by collecting and reviewing performance data.
I have experience developing retail point-of-sale signage, promotional materials, and consumer education resources. Someone else was responsible for evaluating the effectiveness of promotions.
I have successfully completed college-level coursework related to advertising, marketing, or graphic design.
I have NO experience or coursework related to this work behavior.
14
In the text box below, please describe your experience as it relates to the level of performance you claimed in this work behavior. Please be sure your response addresses the items listed below which relate to your claim. If you indicated you have no work experience related to this work behavior, @type N/A in the box below.
The name(s) of the employer(s) where you gained this experience
The specific duties you performed related to developing point-of-sale signage and promotional materials and whether you evaluated the effectiveness.
Your level of responsibility.
15
If you have selected the level of performance pertaining to college coursework, please provide your responses to the items listed below. If you indicated you have no education/training related to this work behavior, @type N/A in the text box below.
College/University
Course Title
Credits/Clock Hours
Required Question
Employer
Commonwealth of Pennsylvania
Address
613 North Street
Harrisburg, Pennsylvania, 17120
Website
http://www.employment.pa.gov
