101567
701 Cool Springs Blvd, Franklin, Tennessee 37067
TruGreen accepts applications on an ongoing basis.
Job Description
Position Overview
The Lifecycle Marketing Content Specialist will support the Lifecycle Marketing team by developing clear, compelling, and customer-focused communications across email, SMS, push notifications, and other owned channels. This role is ideal for an early-career writer who is passionate about copywriting, customer experience, and data-driven marketing.
The ideal candidate has foundational copywriting experience through coursework, internships, or professional roles and has written or built emails for a company or organization. They are detail-oriented, collaborative, and eager to learn how CRM and lifecycle marketing strategies drive retention, engagement, and revenue.
Responsibilities
Write, edit, and proofread customer-facing communications across CRM channels, including email, SMS, push notifications, and in-app messaging, and internal facing communications.
Support the execution of lifecycle marketing campaigns, including onboarding, lead nurture, retention, winback, and promotional communications.
Partner with internal and external stakeholder to develop messaging aligned to brand voice and campaign objectives.
Assist in building and QA'ing emails within the marketing automation platform to ensure accuracy in links, personalization, segmentation, and dynamic content.
Apply copywriting best practices including subject line optimization, calls-to-action, clarity, tone, and formatting for readability.
Conduct thorough grammar, spelling, and quality reviews before deployment.
Support A/B testing initiatives by drafting variant copy and analyzing performance results with the team.
Maintain documentation of messaging frameworks, content calendars, and copy guidelines.
Continuously research industry best practices in CRM, email marketing, and lifecycle strategy to improve performance.
Competencies
Customer Focus - Understands the customer journey and writes with empathy, clarity, and relevance.
Communicates Effectively - Develops clear, concise, and persuasive written communications tailored to specific audiences.
Attention to Detail - Demonstrates strong proofreading and editing skills with a high standard for quality and accuracy.
Action Oriented - Takes initiative, meets deadlines, and seeks feedback to continuously improve.
Collaborates - Works effectively with cross-functional partners including design, analytics, and marketing teams.
Education and Experience Requirements
Bachelor's Degree in Marketing, Communications, Journalism, English, or related field preferred
0-2 years of copywriting, email marketing, content writing, or related experience
Internship, coursework, freelance, or professional experience demonstrating:
Writing marketing emails or digital communications for a company or organization
Understanding of basic email marketing or CRM principles
Familiarity with lifecycle marketing concepts such as onboarding, retention, and lead nurture
Knowledge, Skills, and Abilities
Strong copywriting skills with the ability to write persuasive, customer-centric messaging
Excellent grammar, spelling, proofreading, and editing skills
Understanding of email marketing best practices (subject lines, preview text, CTAs, personalization, segmentation)
Familiarity with marketing automation or CRM tools (experience with platforms such as Salesforce Marketing Cloud, HubSpot, or similar is a plus)
Basic understanding of A/B testing and performance metrics (open rates, click-through rates, conversions)
Highly organized with the ability to manage multiple deadlines
Self-motivated with a strong work ethic and growth mindset
Interest in CRM, customer lifecycle marketing, and data-driven storytelling
Physical Demands & Working Conditions
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to
enable individuals with disabilities to perform the essential functions.
Regularly required to:
Sit, stand, and walk
Use hands and arms to handle, feel or reach
Speak and hear
Use close vision abilities
Occasionally required to:
Lift or move up to 25 lbs
Stoop, kneel, crouch or crawl
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
Noise level
Low to moderate
Adverse Conditions
Minimal
Disclaimer
The above statements are intended to describe the general nature and level of work being performed by associates assigned to this
classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so
classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.
Ability to speak, read and write fluently in English is required.
You MUST BE physically located in the United States while performing this job.
TruGreen is proud to affirm our commitment to hiring veterans. We recognize and appreciate the exceptional skills, dedication, and leadership that veterans bring to the workforce. By fostering an inclusive and diverse environment, we aim to leverage the unique experiences of veterans, creating a richer, more dynamic workplace.
Pay Ranges
$54,983.00 - $91,638.00
This range is based on the qualifications necessary for the position, including experience, training, and other considerations permitted by law. Factors that may be used when making an offer may include a candidate's skills, experience, and geographic location, the expected quality and quantity of work, and internal pay alignment, as needed. Most candidates will start in the bottom half of the pay range. The upper end of the range will generally be reserved for candidates with extensive experience. An employee's pay history will not be a contributing factor where prohibited by local law. In addition to monetary compensation, we offer benefits, including Medical/Dental/Vision insurance and Company-matching 401(k) in addition to other programs and perks.
TruGreen is committed to Diversity and Inclusion. We encourage diverse candidates to apply to this position.
We are an Equal Opportunity/Affirmative Action Employer - Minorities/Females/Protected Veterans/Individuals with Disabilities. To learn more, please visit EEOC/EEO | TruGreen (trugreenjobs.com (https://www.trugreenjobs.com/eeo-is-the-law) ).
California Residents: When you express interest in or apply for a job with TruGreen Limited Partnership, we collect personal information about you, potentially including personal identifiers, contact information, protected classifications, pre-hire information, professional or employment-related information, education history, and/or medical information, for the following business purposes: to comply with state and federal law and regulations requiring employers to maintain certain records; to evaluate your job application and candidacy for employment; and to obtain and verify background checks (including criminal and motor vehicle records), pre-employment drug testing, and references.
Massachusetts Residents: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
TruGreen performs pre-employment testing.
To view our disclaimer, https://trugreenjobs.com/us/en/disclaimer
