Marketing Intelligence Intern

SCRAM Systems • Richmond, VA • 4h ago

LifeSafer is seeking a Marketing Research Intern to support the B2C/B2B/Brand marketing team during the Summer 2026 internship program. This role focuses on legislative tracking and competitive intelligence to help the marketing team stay informed and ahead in a regulated, fast-moving industry.

The intern will work closely with the marketing team, business development, and internal stakeholders to build and maintain a live 50-state legislative tracker, produce regular competitive intelligence summaries, and deliver research that leadership actively uses in planning and strategy discussions.

ESSENTIAL FUNCTIONS AND DUTIES

Legislative & Regulatory Tracking

Monitor and summarize relevant legislation across all 50 states to keep the marketing and business development teams informed of regulatory changes that affect our market. The primary deliverable for this workstream is a live, maintained 50-state legislative tracker updated on a weekly basis.

Track changes to state DUI laws, interlock mandates, and compliance requirements across the U.S.

Build and own a centralized tracker in Excel or Google Sheets that the marketing and business development teams can reference and rely on

Compile weekly legislative update summaries with plain-language notes on what changed and why it matters for LifeSafer

Flag new developments that could represent market opportunities or operational impacts and brief the appropriate team members

Collaborate with the BD team to ensure legislative research supports their outreach and partner conversations

Competitive Intelligence

Monitor and summarize competitor activity to help inform LifeSafer's positioning and messaging decisions. The primary deliverable for this workstream is a recurring competitive summary report shared with the marketing team on a regular cadence.

Track competitor activity across digital channels, industry publications, and partner networks

Monitor competitor messaging, promotional activity, and any notable product or market changes

Compile and distribute competitive summary reports for the marketing team's use in strategy and planning discussions

Assist with research to understand why customers choose LifeSafer versus other providers in the market

Present findings and flag key insights to the Senior Marketing Manager and relevant internal stakeholders

SKILLS, QUALIFICATIONS & WHAT YOU WILL GAIN

Required Qualifications

Currently enrolled in a Bachelor's degree program in Communications, Marketing, Business, or a related field

Minimum 3.0 GPA preferred

Strong written and verbal communication skills, able to summarize complex information clearly and concisely

Highly organized with strong attention to detail and the ability to manage multiple tasks and deadlines

Self-motivated and reliable, comfortable working independently in a remote environment

Proficiency with Google Workspace or Microsoft Office, including Excel or Google Sheets for building and maintaining trackers

Demonstrated ability to take initiative and follow through, in coursework, work experience, or extracurricular involvement

Preferred Skills

Experience in a customer-facing or communications role

Comfortable conducting online research and synthesizing information from multiple sources

Familiarity with basic research tools such as Google Alerts, LinkedIn, or industry news platforms

Familiarity with social media platforms and how brands use them

Experience using HubSpot or other CRM/marketing platforms a plus

What You Will Gain

Real-world experience supporting a marketing team at a national brand in a regulated industry

Ownership of two live deliverables, a 50-state legislative tracker and a recurring competitive intelligence reportthat the team depends on

Practice translating complex information into clear, useful summaries for internal stakeholders and leadership

Exposure to how legislative and competitive research directly shapes marketing strategy and business development

Cross-functional collaboration with marketing, business development, and leadership teams

Mentorship from experienced marketing professionals and direct visibility with leadership

A tangible, resume-worthy work product you can speak to in future interviews

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