About us:
Regent Santa Monica Beach, part of IHG Hotels & Resorts' luxury and lifestyle portfolio, presents a new era of indulgence offering 167 opulent guest rooms and suites. Introduced at a generous 720 square feet, rooms feature spa-like and luxurious bathrooms complete with a soaking tub, walk-in rain shower, double vanity and Perricone MD products, alongside thoughtful mementos through distinct Regent hallmarks.
Poised along a coveted coastline overlooking the Pacific Ocean, the resort celebrates the allure of unexpected harmony through contrasts, delivering inspired stays with a seamless blend of timeless elegance and modern luxury. Regent Santa Monica Beach is home to four dining destinations, each offering unique epicurean discoveries. Orla and Orla Bar by James Beard Award-winning chef Michael Mina brings the peerless charm and boundless flavor of the Mediterranean to Southern California, while the poolside Azure Bar presents elevated poolside dining and creative cocktails. Sweet July Café debuts in collaboration with Ayesha Curry with exclusive menu items and a curated selection of beloved coffee and tea beverages. The beachfront oasis also boasts a 10,000 square feet Guerlain Wellness spa, outdoor pool (Azure Pool), The Regent Boutique, and state-of-the-art Fitness Center. The opening of Regent Santa Monica Beach marks a historic return of the brand to Los Angeles and represents the Americas flagship.
For more information visit RegentSantaMonicaBeach.com.
Job Summary
We are seeking a visionary and results-driven marketing and communications leader to join our team as Director of Marketing & Communications. The ideal candidate will work directly with the Director of Sales & Marketing and bring a demonstrated background in luxury hotel brand marketing, with deep expertise spanning public relations, digital marketing, social media, content strategy, brand storytelling, and integrated campaigns.
As Director of Marketing & Communications, your primary responsibility will be to develop and execute a comprehensive marketing and communications strategy that builds brand awareness, drives ancillary revenue, and positions Regent Santa Monica Beach as the preeminent luxury oceanfront destination in Southern California and beyond.
The successful candidate must possess a sophisticated understanding of the luxury hospitality consumer, a strong media and influencer network, and the creative instinct to translate the property's distinctive story across every channel and audience. You will oversee all aspects of the marketing function, from agency and vendor management to content production, PR, and performance analytics.
A little bit about your day:
Reporting to the Director of Sales & Marketing, every day is different, but you'll mostly:
Public Relations & Communications
Develop and execute an annual communications plan, including PR strategy, media outreach, and crisis communications, in alignment with the property's marketing and revenue goals
Build, manage, and maintain strong relationships with local, national, and international media contacts, including travel, lifestyle, food & beverage, design, and luxury trade press
Oversee the PR agency relationship, directing pitching strategy, story angles, media priorities, and performance expectations
Serve as the hotel's primary spokesperson and manage all inbound media inquiries, interview requests, and press visits, ensuring responses within 24 hours
Prepare and approve press releases, media kits, messaging frameworks, and editorial content for all targeted media channels
Plan and host press trips, media FAMs, and journalist site visits that showcase the resort's distinct offerings and brand pillars
Collaborate with IHG's regional and global PR offices on brand-aligned storytelling and cross-property media opportunities
Brand Marketing & Content Strategy
Own the hotel's overall brand voice, creative direction, and visual identity standards across all consumer-facing channels
Lead the development and production of high-quality marketing content, including photography, video, and written editorial, in partnership with creative agencies and in-house resources
Direct the annual property marketing plan, outlining seasonal campaigns, promotional strategies, and key initiatives across all segments including leisure transient, luxury consortia, group, and F&B
Develop compelling storytelling campaigns that communicate the resort's features, experiences, and competitive differentiators to target audiences
Maintain the property's comprehensive media library, including photos, video assets, and creative files, and ensure regular updates for all internal and external uses
Digital Marketing, Social Media & eCommerce
Oversee all digital marketing efforts including paid media, SEO/SEM, email marketing, OTA content, and the brand website, in coordination with IHG's eCommerce and digital teams
Lead the hotel's social media strategy across all platforms (Instagram, Facebook, TikTok, LinkedIn, Pinterest), overseeing content planning, community management, and performance optimization
Manage and grow an influencer and content creator program aligned with the resort's luxury positioning and brand values
Analyze digital performance metrics and provide regular reporting to the Director of Sales & Marketing, leveraging data to optimize campaigns and improve ROI
Manage the hotel's CRM marketing initiatives, driving personalized communication strategies to past guests and key prospect segments
Partnerships, Activations & Community Relations
Identify, develop, and activate strategic brand partnerships with luxury lifestyle brands, cultural institutions, arts organizations, and community stakeholders that reinforce the resort's positioning
Oversee hotel-sponsored events, activations, and programming that generate media coverage, social content, and guest engagement
Represent the property at relevant industry events, trade shows, and marketing forums
Play an active role in community and government relations, supporting the resort's reputation as a responsible and engaged member of the Santa Monica community
Budget, Agency & Team Management
Manage the marketing and communications budget, tracking expenditures and providing regular reconciliation and ROI reporting
Lead, mentor, and develop the marketing team, establishing clear KPIs, fostering a high-performance culture, and supporting professional growth
Manage relationships with external agencies and vendors including PR agency, creative agency, photography, digital, and production partners
Monitor competitive hotel marketing activity and broader luxury lifestyle trends, delivering actionable insights to senior leadership
Collaborate cross-functionally with F&B, Spa, Revenue Management, Sales, and Events teams to ensure marketing support for all property revenue streams
Requirements:
Minimum of 7-10 years of progressive marketing and communications experience within the luxury hotel, resort, or luxury lifestyle brand space, with at least 3 years in a leadership role
Demonstrated track record of developing and executing integrated marketing campaigns that drive measurable brand awareness and revenue results
Deep network of media, influencer, and agency contacts within the luxury lifestyle, travel, and hospitality space
Strong expertise in public relations with hands-on experience managing PR agencies and executing earned media strategies at a flagship or flagship-equivalent property
Proficiency across digital marketing disciplines including social media management, paid media, SEO/SEM, email marketing, and website content
Exceptional written and verbal communication skills, including the ability to craft compelling brand narratives for diverse audiences and channels
Experience managing marketing budgets, agency relationships, and creative production workflows
Familiarity with tools such as Sprout Social, Adobe Creative Suite, Canva, and property CRM or email marketing platforms
A refined aesthetic sensibility and intuitive understanding of the luxury consumer
Collaborative, proactive, and highly organized with the ability to manage multiple priorities in a fast-paced, pre-opening or high-growth environment
What you can expect from us:
The annual pay range for this role is $140,000.00 to $170,000.00. This range is only applicable for jobs to be performed at Regent Santa Monica Beach. This position is eligible for bonus pay.
We offer a comprehensive package of benefits including paid time-off, wellness and sick time, medical/dental/vision insurance, 401k plan, complimentary parking, employee cafeteria meals, and many other benefits to eligible colleagues. Hotel discounts worldwide are available as well as access to a wide variety of discount programs and the chance to work with a great team of people. Most importantly, we'll give you the room to be yourself.
IHG is an equal opportunity employer: Minorities / Females / Veterans / Disabled
Guests have made grand entrances through the doors of Regent® Hotels & Resorts for nearly half a century. Born in 1970, our collection of modern hotels and resorts are home to stays both serene and sensational. The @type of experiences that elevate above the noise and charm for even the most seasoned of travellers. An invitation to life's most scenic moments. We are the legendary innovative luxury brand, reimagining modern hospitality by sparking fresh perspectives across hand selected hotels and resorts. Regent colleagues are gracious hosts, with emboldened spirit and dynamic as they provide meaningful moments to deliver the greatest of the guest experiences.
Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.
Important information :
The salary range listed is the lowest to highest pay scale we, in good faith, believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee's pay position within the pay range will be based on several factors, including relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.
No amount of pay is considered to be wages or compensation until it is earned, vested, and determinable. The amount and availability of any bonus, commission, or other form of compensation allocable to a particular employee remain in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.
If you require reasonable accommodation during the application process, please click here .
IHG does not accept applications, inquiries, or unsolicited CVs/resumes from staffing or recruiting agencies. Please click here for our agency policy.
If you are a resident of or applying to a job opening in the State of Washington, please click here to read about applicable benefits.
At IHG Hotels & Resorts, we are proud to be an equal opportunity employer. We firmly believe that all our colleagues deserve to be treated equally and have the same opportunities to develop and grow their skills within our business and provide equal employment opportunities to all applicants and colleagues without regard to an individual's, race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law.
