Product Marketing Manager

Fotona • Dallas, TX • 8h ago

Fotona is one of the world's fastest-growing leaders in aesthetic, medical, and dental laser innovation. With 50+ years of engineering excellence and more than 30,000 systems installed globally, we're known for breakthrough results, unmatched reliability, and unwavering customer commitment.

Our legacy is strong, our technology is exceptional and we're just getting started.

The Product Marketing Manager is responsible for driving the strategy, positioning, and commercial success of the product portfolio, with a strong emphasis on new product development (NPD). This role sits at the intersection of marketing, product, clinical/scientific, and sales, ensuring that new innovations are market-driven, competitively positioned, and successfully launched.

This individual will lead the end-to-end commercialization process-from insight generation and concept development through launch and lifecycle management-ensuring alignment with customer needs and business objectives.

Key Responsibilities:

New Product Development (NPD)

Lead marketing input into the product development lifecycle, from concept through commercialization

Define market requirements, target segments, and unmet needs through primary and secondary research

Develop business cases, product concepts, and value propositions for new innovations

Partner with R&D, clinical, and regulatory teams to ensure products meet market and customer expectations

Drive voice-of-customer (VOC) initiatives, including engagement with key opinion leaders (KOLs) and customers

Support portfolio strategy and innovation roadmap planning

Product Marketing Strategy

Develop clear product positioning, messaging, and differentiation grounded in customer insights and competitive analysis

Define target audiences, segmentation, and go-to-market strategies

Translate technical/clinical data into compelling, customer-centric narratives

Lead pricing and value strategy in partnership with commercial teams

Go-to-Market & Launch Excellence

Own and execute global product launch plans, including timelines, deliverables, and cross-functional alignment

Develop launch toolkits, sales enablement materials, and training programs

Partner with regional and local teams to ensure effective market activation

Track and optimize launch performance against defined KPIs

Commercial & Sales Enablement

Equip sales teams with tools, messaging, and training to drive adoption and revenue growth

Collaborate with sales leadership to refine value propositions and customer engagement strategies

Support key accounts and strategic opportunities as needed

Lifecycle Management

Monitor product performance, customer feedback, and market dynamics

Identify opportunities for product enhancements, line extensions, or repositioning

Manage product portfolio health, including sunsetting decisions where appropriate

???????Cross-Functional Leadership

Serve as the central point of coordination across marketing, R&D, clinical, regulatory, and sales

Ensure alignment across stakeholders and drive accountability to timelines and outcomes

Influence without authority in a highly matrixed organization

Qualifications:

Bachelor's degree required; MBA or advanced degree preferred

5-8+ years of experience in product marketing, product management, or related roles

Experience in healthcare, medical device, aesthetics, dental or life sciences strongly preferred

Proven track record of leading new product development and successful product launches

Strong analytical, strategic thinking, and storytelling capabilities

Experience working cross-functionally with technical, clinical, and commercial teams

Ability to translate complex information into clear, compelling messaging

Key Competencies:

Customer-centric mindset with strong insight generation skills

Strategic thinking paired with executional excellence

Strong communication and influencing skills

High level of ownership and accountability

Ability to thrive in a fast-paced, innovation-driven environment

Success Metrics :

Successful execution of new product launches (on time, on budget, on strategy)

Revenue growth and market adoption of new and existing products

Strength of product positioning and competitive differentiation

Sales team readiness and effectiveness

Contribution to innovation pipeline and portfolio growth

Compensation :

Competitive pay based on experience.

Excellent benefits package including Medical, Dental, Vision, and Life Insurance.

401(k) with matching.

Opportunity to develop and grow a career within a fast-growing and industry-leading company.

*Fotona is proud to be an equal-opportunity employer.

*We celebrate diversity and are committed to fostering an inclusive environment for all employees.

Fotona

Go to Apply

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