Senior Marketing Manager

ManpowerGroup • Stamford, CT • 7h ago

Our client, a leader in the technology and services space, is seeking a Senior Marketing Manager to join their team. As a Senior Marketing Manager, you will be part of a high-impact marketing organization responsible for driving go-to-market strategy, brand engagement, and integrated campaigns for the small business segment. The ideal candidate will bring strong leadership, storytelling, and cross-functional collaboration skills that align successfully within a fast-paced, growth-oriented environment.

Job Title: Senior Marketing Manager, Small Business

Location: Stamford, CT

Schedule: 4 days onsite / 1 day remote

Contract Length: 6 months (with potential to extend or convert FTE)

Employment Type: W2 Contract Not open to C2C*

Pay rate: $50-55/hr

What's the Job?

Small Business Strategy & Leadership

Serve as the subject-matter expert on the small business segment and priority industries

Identify market trends and customer needs to inform go-to-market strategy and sales alignment

Refine and evolve small business sub-segmentation models to improve targeting, positioning, and campaign performance

GTM Planning & Multi-Product Marketing

Build, execute, and optimize comprehensive go-to-market plans across a broad product portfolio

Develop cohesive multi-product narratives and support sales with industry- and segment-specific messaging and materials

Support major product launches with segment insights, content development, and activation plans

Brand Engagement

Create insight-driven messaging that reflects the needs, challenges, and aspirations of small business owners through customer stories, testimonials, and community perspectives

Activate targeted, high-touch marketing programs such as partnerships, education initiatives, and lifecycle communications to strengthen brand trust

Partner with sales leadership to deepen brand relationships and support enterprise-level growth opportunities

Integrated Campaign Execution

Coordinate and execute enterprise-wide marketing campaigns in collaboration with internal teams and external agencies

Develop creative media strategies informed by research and customer insights

Support campaigns across acquisition, retention, cross-sell, upsell, education, and brand initiatives, including experience with large-scale or broadcast media campaigns

Cross-Functional Collaboration

Collaborate closely with product marketing, research, analytics, sales, creative teams, and executive stakeholders

Manage complex marketing initiatives with strong prioritization, organization, and decision-making skills

What's Needed?

7+ years of direct marketing experience

7+ years partnering with creative or advertising agencies to deliver measurable marketing campaigns

Strong understanding of small or micro business audiences; verticalized B2B marketing experience preferred

Proven success developing and executing multi-channel go-to-market plans and integrated campaigns

Experience marketing complex products or services in competitive environments

What's in it for me?

Medical, dental, and vision coverage offered (Experis)

Access to the Experis Upskilling Program

Paid holidays after 6 months of contracting

If this is a role that interests you and you'd like to learn more, click apply now and a recruiter will be in touch to discuss this opportunity. We look forward to speaking with you!

About ManpowerGroup, Parent Company of: Manpower, Experis, Talent Solutions, and Jefferson Wells ManpowerGroup® (NYSE: MAN), the leading global workforce solutions company, helps organizations transform in a fast-changing world of work by sourcing, assessing, developing, and managing the talent that enables them to win. We develop innovative solutions for hundreds of thousands of organizations every year, providing them with skilled talent while finding meaningful, sustainable employment for millions of people across a wide range of industries and skills. Our expert family of brands - Manpower, Experis, Talent Solutions, and Jefferson Wells - creates substantial value for candidates and clients across more than 75 countries and territories and has done so for over 70 years. We are recognized consistently for our diversity - as a best place to work for Women, Inclusion, Equality and Disability and in 2022 ManpowerGroup was named one of the World's Most Ethical Companies for the 13th year - all confirming our position as the brand of choice for in-demand talent.

ManpowerGroup is committed to providing equal employment opportunities in a professional, high quality work environment. It is the policy of ManpowerGroup and all of its subsidiaries to recruit, train, promote, transfer, pay and take all employment actions without regard to an employee's race, color, national origin, ancestry, sex, sexual orientation, gender identity, genetic information, religion, age, disability, protected veteran status, or any other basis protected by applicable law.

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