Our Mission
At Palo Alto Networks®, we're united by a shared mission-to protect our digital way of life. We thrive at the intersection of innovation and impact, solving real-world problems with cutting-edge technology and bold thinking. Here, everyone has a voice, and every idea counts. If you're ready to do the most meaningful work of your career alongside people who are just as passionate as you are, you're in the right place.
Who We Are
In order to be the cybersecurity partner of choice, we must trailblaze the path and shape the future of our industry. This is something our employees work at each day and is defined by our values: Disruption, Collaboration, Execution, Integrity, and Inclusion. We weave AI into the fabric of everything we do and use it to augment the impact every individual can have. If you are passionate about solving real-world problems and ideating beside the best and the brightest, we invite you to join us!
We believe collaboration thrives in person. That's why most of our teams work from the office full time, with flexibility when it's needed. This model supports real-time problem-solving, stronger relationships, and the kind of precision that drives great outcomes.
Job Summary
Your Career
In this role, you will be a key contributor to the transformation of the cybersecurity market, working with stakeholders across the company to fuel demand and pipe generation. You will be a results-oriented, performance-driven Regional Marketing Specialist responsible for supporting the execution of marketing plans for your assigned US regions and segments. This position requires a highly organized and execution-focused marketer who thrives in a fast-paced, cross-functional environment.
Your Impact
As a Regional Marketing Specialist, you will support marketing initiatives that contribute to the creation of leads, drive velocity in the marketing mid-funnel, help drive conversion into pipeline, and assist in progressing pipeline into bookings across the Strategics, Majors, and Enterprise account sets for the US market. You will help execute regional plans based on the US marketing strategy, aligning with business objectives and Go-to-Market priorities.
Key responsibilities include:
Lead Generation & Pipeline Acceleration Support:
Supporting the planning and execution of lead generation programs across multiple digital channels, including digital media programs, webinars, and virtual summits.
Coordinating and supporting the logistics for webinars and virtual events to engage customers and generate pipeline and leads.
Assisting in the implementation of marketing initiatives tailored to specific segment requirements by account, customer personas, and markets.
Collaborating with sales and data/analytics teams to help identify high-potential accounts across segments that align with strategic goals.
Account-Based Marketing (ABM) Execution:
Supporting strategic ABM initiatives for top-tier accounts by assisting in the execution of targeted campaigns.
Assisting in the execution of campaigns with personalized messaging, content, and offers tailored to individual customer accounts, ensuring alignment with sales objectives.
Helping to deploy ABM content that addresses specific pain points and objectives of each target account through multi-channel programs (email, digital, webinars, and events).
CXO Engagement Coordination:
Collaborating with marketing and sales teams to coordinate and support high-impact CXO engagement events that drive meaningful conversations and pipeline acceleration.
Contributing to initiatives that build sustained CXO relationships across segments through thought leadership and high-touch engagement activities.
Cross-Functional Collaboration:
Working closely across multiple cross-functional teams including the NAM campaign hub, global media team, data/insights team, ABM team, and reporting teams.
Collaborating with sales teams to ensure alignment on program execution, focus, and priorities for your region and segments.
Ensuring seamless coordination between internal teams and external vendors to deliver high-quality marketing experiences.
Program Measurement & Reporting:
Assisting with program measurement and pulling reports on marketing programs.
Tracking and reporting on ABM program performance using data-driven insights.
Reviewing the results of executed activities to contribute to the measurement of ROI.
Qualifications
Your Experience
5+ years of relevant work experience in field, channel, demand generation, or campaign marketing, preferably in the cybersecurity or technology industry.
Proven track record of executing demand generation programs.
Experience supporting marketing programs, with an understanding of how to track marketing mix performance.
Demonstrated ability to understand and execute on quarterly campaign plans.
Hands-on experience with coordinating events (both virtual and in-person) and trade shows, with a deep understanding of event logistics from planning to execution.
Experience supporting webinar and virtual event programs; knowledge of SFDC, Marketo, ON24, Zoom, and other MarTech tools is desired.
Strong understanding of marketing best practices, demand generation, and customer engagement strategies.
Experience supporting high-profile events and CXO engagement programs.
Familiarity with ABM strategies and personalized marketing approaches.
Data-driven mindset with the ability to track campaign impact and report on key marketing metrics.
Excellent communication (verbal and written) and stakeholder management skills, with proven ability to manage multiple projects at once and keep the team informed of status.
Ability to thrive in a fast-paced environment with competing priorities and last-minute changes, with a passion and skill for partnering with cross-functional teams.
Self-starter with a positive attitude who can prioritize workload in a strict deadline-oriented environment, with excellent time management skills.
Bachelor's Degree in an appropriate field of study.
This role requires approximately 25% travel. When not traveling, we operate on a hybrid schedule with three days per week in the office.
Compensation Disclosure
The compensation offered for this position will depend on qualifications, experience, and work location. For candidates who receive an offer at the posted level, the starting base salary (for non-sales roles) or base salary + commission target (for sales/com-missioned roles) is expected to be the annual range listed below. The offered compensation may also include restricted stock units and a bonus. A description of our employee benefits may be found here (https://benefits.paloaltonetworks.com/) .
$100,000.00 - $163,000.00/yr
Our Commitment
We're trailblazers that dream big, take risks, and challenge cybersecurity's status quo. It's simple: we can't accomplish our mission without diverse teams innovating, together.
We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at accommodations@paloaltonetworks.com .
Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.
All your information will be kept confidential according to EEO guidelines.
Is role eligible for Immigration Sponsorship? No. Please note that we will not sponsor applicants for work visas for this position.
