Digital Marketing Director

Robert Half • Chamblee, GA • 2h ago

Description We are looking for an experienced Digital Marketing Director to lead and optimize our digital advertising efforts across multiple platforms. This role is critical in driving traffic, generating leads, and maximizing vehicle sales for our dealership group. Based in Chamblee, Georgia, you will collaborate closely with dealership leadership and vendors to ensure effective strategies and measurable outcomes.

Responsibilities:

Act as the primary liaison between dealership leadership and paid digital advertising vendors, ensuring alignment on strategies and goals.

Develop and execute monthly advertising strategies, including budget planning and campaign optimization.

Monitor campaign performance across platforms and identify opportunities for improvement.

Evaluate and manage vendor relationships, including performance assessments and contract negotiations.

Oversee the selection and vetting of digital advertising partners to ensure optimal results.

Maintain in-depth knowledge of digital advertising platforms to assess vendor strategies effectively.

Manage third-party lead generation platforms, including monitoring lead volume, cost-per-lead, and overall performance.

Ensure vendor services comply with marketing guidelines and maximize added value for the dealership group.

Generate detailed performance reports for all digital marketing efforts, tracking metrics such as spend, lead volume, and campaign effectiveness.

Analyze performance data from various sources, including website traffic, form submissions, and advertising platforms, to guide strategic decisions. Requirements - A minimum of 5 years of experience in digital marketing, with a focus on paid advertising and analytics.

Proficiency in platforms such as Google Ads, Google Analytics, and paid social media channels.

Strong experience managing third-party automotive lead generation platforms like Autotrader, Kelley Blue Book, and Cars.com.

Demonstrated ability to analyze marketing performance metrics and communicate findings effectively.

Expertise in budget planning, vendor management, and contract negotiation.

Hands-on experience with emerging digital advertising technologies and platforms.

Excellent communication and leadership skills to collaborate with dealership teams and external partners.

Highly analytical mindset with the ability to manage and interpret large datasets for actionable insights. Innovation starts with people.®

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use (https://www.roberthalf.com/us/en/terms) and Privacy Notice (https://www.roberthalf.com/us/en/privacy) .

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