Growth Marketing Manager - SaaS Subscriptions

TP-Link North America, Inc. • Irvine, CA • 2h ago

About Us:?

Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world's top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people's lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.

We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology.?

Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle.?

Overview:

The Growth Marketing Manager - Subscriptions will be responsible for driving subscription growth for our consumer electronics products, which complement our hardware offerings. This role involves developing and implementing strategies to increase customer acquisition, retention, and overall subscription revenue. The ideal candidate will have a strong background in subscription-based models, data-driven decision-making, and a passion for leveraging technology to deliver value.

Ideally this role would be daily in office daily but we are open to a hybrid schedule as well.

Key Responsibilities:

Develop and execute comprehensive subscription growth strategies, focusing on customer acquisition, engagement, and retention.

Own end-to-end subscription growth across the customer lifecycle, from device activation and onboarding to conversion, retention, and expansion.

Lead lifecycle marketing initiatives across in-app messaging, email, push notifications, and other engagement channels.

Collaborate with product, marketing, and sales teams to align growth strategies with product roadmaps and customer needs.

Analyze customer data and subscription metrics to identify opportunities for growth and improvement.

Drive the development and execution of targeted marketing campaigns to increase subscription conversions.

Lead pricing and packaging strategies to maximize revenue and customer satisfaction.

Monitor competitive and industry trends in consumer SaaS, subscriptions, and smart home software, translating insights into actionable strategies.

Manage partnerships and initiatives to expand subscription reach and adoption.

Define, track, and report on core subscription KPIs including conversion rate, churn, ARPU, LTV, and cohort performance.

Requirements

Qualifications:

Bachelor's degree in Business, Marketing, or a related field, required.

5+ years of experience in subscription growth or SaaS marketing, within a technology, mobile or hardware-related company highly preferred

Proven track record of driving subscription growth through onboarding optimization, lifecycle engagement, and conversion initiatives.

Strong analytical skills with hands-on experience using data to inform experiments and growth decisions.

Ability to work effectively with imperfect, fragmented, or evolving data across devices, apps, and backend systems, and still drive actionable insights.

Excellent communication and collaboration skills to work effectively with cross-functional teams.

Strategic understanding of subscription business models and how software value evolves over time.

Familiarity with subscription management platforms, CRM systems, marketing automation tools, and analytics platforms.

Benefits

Salary Range: $140,000 - 165,000 annually

Fully paid medical, dental, and vision insurance (partial coverage for dependents)

Contributions to 401k funds

15 days accrued vacation

11 paid holidays

Bi-annual pay increases

Health and wellness benefits, including free gym membership

Quarterly team-building events

*Please, no third-party agency inquiries, and we are unable to offer visa sponsorships at this time.

At TP-Link Systems Inc., we are continually searching for ambitious individuals who are passionate about their work. We believe that diversity fuels innovation, collaboration, and drives our entrepreneurial spirit. As a global company, we highly value diverse perspectives and are committed to cultivating an environment where all voices are heard, respected, and valued. We are dedicated to providing equal employment opportunities to all employees and applicants, and we prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Beyond compliance, we strive to create a supportive and growth-oriented workplace for everyone. If you share our passion and connection to this mission, we welcome you to apply and join us in building a vibrant and inclusive team at TP-Link Systems Inc.

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